- 2021 predictions – what does the future hold?
- 2021 Science Predictions, what are you expecting?
- Traditional Media Ad Spend Forecasts for 2021 and beyond
- Traditional Media predictions for 2021 and beyond
- 2021 Digital Ad Spend forecast
- Online Advertising predictions for 2021 and beyond
- 2021 Digital Video Forecast
- 2021 Sports Marketing Predictions
- 2021 Mobile Marketing Predictions
- 2021 Mixed Reality Predictions
- 2021 IoT Predictions
- 2021 Marketing Predictions
- 2021 Content Marketing Forecast
- 2021 Social Media Predictions
- 2021 Data & Analytics Planning
- 2021 Business Predictions
- 2021 Technology predictions
- 2021 MarTech predictions
- 2021 Telecom Technology predictions
- 2021 Television Technology predictions
Are you wondering what will happen to newspapers, television, and radio in the coming years? I’ve compiled for you, traditional media predictions for 2021 and beyond.
Last week my post focused on traditional media ad spend forecasts
This article will touch on advertising in general, television, newspapers, out-of-home and radio.
Traditional Media Predictions for 2021 & Beyond
Advertising In General
2021
As Store Footprint Grows, Five Below Will Likely Launch National Advertising in 2021, Adweek Feed, by Richard Collings, Jan 14, 2020
2030
- Brexit Could Cost UK Advertising Market £1BN by 2030, zenithmedia.com by Bonnie Jordan Oct 13, 2016
Ad Agencies
2021
- FR – Republik souhaite travailler exclusivement sur des projets responsables d’ici 2021, ActusMédias by L’équipe de rédaction, Nov6 2018
2025
- What ad agencies will look like in 2025, digiday.com by Mark Duffy 6:49 am
Broadcast Tv & Cable
2021
- TruTV Goes All-In on Reduced Ad Loads, Will Transition Entire Schedule by 2021, adweek.com by Adweek Staff Dec 19, 2017
- Tina Fey and Amy Poehler Will Host 2021 Golden Globes as NBC Sets Long-Term Event Strategy, Adweek Feed, by Jason Lynch, Jan.12 2020
- Fox Renews The Simpsons for 2 More Years, Locking It in Through Season 32 in 2021, Adweek Feed, by Jason Lynch, March 2019
2023
2025
- By 2025, 50% of Adults Under 32 Will Not Pay For TV, blogs.forrester.com by James McQuivey Oct 8
2025
- Futuresource: Broadcasters all-IP by 2025, advanced-television.com, Dec 15, 2015
2028
- ABC Will Air the Oscars Through at Least 2028, adweek.com by Jason Lynch Sep 1
- What Will TV Advertising Look Like In 10 Years?, MediaPost.com: MediaDailyNews, May 2018
2030
- Netflix chief: “Broadcast TV extinct by 2030″, advanced-television.com, Nov 28, 2014
Media in General
2021
- Forrester: Digital media to reach $118B by 2021, thedrum.com Jan 30, 2017
2030
Newspapers
2021
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
2025
- Most print newspaper brands will be obsolete by 2025: Report, marketingmag.ca by Chris Powell Sep 4
Out-Of-Home Advertising (OOH + DOOH)
2022
Pay TV
2021
- Africa pay-TV revenue to reach $6bn in 2021, advanced-television.com, Mar 14, 2017
- Spanish pay-TV to reach 7.1m subs by 2021, advanced-television.com by Editor Nov 14, 2017
- Spain: Pay-TV 41% penetration by 2021, Advanced Television by Editor, May 2018
2023
- Pay TV Profit Forecast: Steep Declines By 2023, mediapost.com
- LatAm: Pay-TV to reach 79.3m subs in 2023, Advanced Television by Editor, July 2018
- Pay-TV to near 60m subs by 2023 in ex-USSR countries, Advanced Television by Editor, June 2018
- Forecast: Global Pay TV Revenues To Decline By 2023, Subscriptions Will Rise, MediaPost.com: MediaDailyNews, May 2018
- Forecast: US pay-TV subs down 20% by 2023, Advanced Television, Jan. 15 2020
2024
Radio
2021
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
