- 2021 predictions – what does the future hold?
- 2021 Science Predictions, what are you expecting?
- Traditional Media Ad Spend Forecasts for 2021 and beyond
- Traditional Media predictions for 2021 and beyond
- 2021 Digital Ad Spend forecast
- Online Advertising predictions for 2021 and beyond
- 2021 Digital Video Forecast
- 2021 Sports Marketing Predictions
- 2021 Mobile Marketing Predictions
- 2021 Mixed Reality Predictions
- 2021 IoT Predictions
- 2021 Marketing Predictions
- 2021 Content Marketing Forecast
- 2021 Social Media Predictions
- 2021 Data & Analytics Planning
- 2021 Business Predictions
- 2021 Technology predictions
- 2021 MarTech predictions
- 2021 Telecom Technology predictions
- 2021 Television Technology predictions
Are you starting to plan your advertising revenue budgets for 2021? You’ll likely want to consider what experts the world over have predicted for next year, and those after that.
Last week my post focused on science productions for 2021 and beyond.
2021 Traditional Ad Spend Forecasts
This post covers forecasts for traditional media ad spend for 2021 through 2023. They cover Newspapers, Radio, Television and Local Media.
Please note that some of these predictions are in French. They are indicated with FR – before the prediction.
AD SPEND
2021
- Internet, Media Revenue To Grow By $300B by 2021, Activate Consulting Firm Says, mediapost.com Oct 19, 2017
- Italy: Media & Entertainment to exceed €38bn in 2021, advanced-television.com by Editor Sep 25, 2017
2023
- US Online and Traditional Media Advertising Outlook, 2019-2023, Marketing Charts, by Andrew Warren-Payne, Jul.2019
Local Markets Ad Spend
2021
- BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021, blog.biakelsey.com by Rick Ducey Jun 20, 2017
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
- Local video ad spend to hit $37.6B by 2021, mediapost.com Feb 6, 2017
Newspaper Ad Spend
2021
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
2022
Radio Ad Spend
2021
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
TV Ad Spend
2021
- Digital ads to surpass TV, with a significant gap by 2021, smartbrief.com Aug 2, 2017
- China’s Digital Video Ad Spending to Overtake TV by 2021, emarketer.com Sep 13, 2017
- TV market in Africa/Middle East to grow 30% to 2021, advanced-television.com, Jun 30, 2017
- BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021, blog.biakelsey.com by Rick Ducey Jun 20, 2017
2023
- Strategy Analytics: TV to Represent 80% of Global Video Ad Spend in 2023, Ad Operations Online by Ad Tech Daily, Nov.7 2018
