What are the 2020 advertising predictions? What do the experts say?
These 2020 advertising predictions aren’t only for online, but for offline media as well!
More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, coupons, media, local media, media sales, ad tech, mobile, newspapers, native advertising, radio, programmatic, search engine advertising, sports advertising, television and more?
Mind you, we covered the ad spend forecasts last time.
Article updated July 19th, 2022
2020 Predictions
2020 predictions are divided into 8 posts:
- 2020 business predictions
- 2020 marketing predictions
- 2020 ad spend forecasts
- 2020 advertising predictions – today
- 2020 mobile predictions – Monday 16th
- 2020 social media predictions – Wednesday 18th
- 2020 technology predictions – Friday 20th
- Other 2020 predictions – Monday 23rd
Advertising
- 6 Trends in Digital Advertising That Take Us from 2017 to 2020, convinceandconvert.com by Zontee Hou Aug 9, 2017
- Kantar: “Media Industry facing a digital paradox in 2020”, Advanced Television, Dec.2 2019
Ad Agencies
- Make A Wish: Agencies in 2020, digiday.com by Digiday Content Studio Feb 13, 2014
- Dentsu to be the agency of record 2020 Olympics in Tokyo, smartbrief.com Apr 23
- What Will Your Agency Look Like in 2020?, smartbrief.com Nov 6
- This Agency’s Summer Interns Imagined What Brands Will Look Like on Snapchat in 2020, adweek.com by Lauren Johnson Apr 26
- By 2020, Bayer will take all of its digital media buying in-house, Digiday by Ilyse Liffreing, Nov.15 2018
- FR – L’agence en 2020, Actualités Infopresse, Sonia Bacon, Sept. 2018
- Ogilvy Commits to Hiring 20 Women Into High-Level Creative Roles by End of 2020, Adweek Feed by David Griner, July 2018
- The Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by AdExchanger, Apr.2018
- Publicis Reveals Strategic Plan With Sapient, Aims For 4% Organic Growth By 2020, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by Alison Weissbro, Apr.2018
- It’s Going To Be A Wild Ride In The Media Agency Pitch Department In 2020, MediaPost.com, October 2019
- ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020, Digiday by Kristina Monllos, October 2019
- Survey: The state of in-housing 2020, Digiday by Bannerflow Oct.2019
- At 4A’s Decisions 2020, Agencies Struggle With Inertia, AdExchanger.com: Exchanging Ideas On Dig…by Alison Weissbrot, March 2019
Ad Blocking
- Ad Blocking Will Cost U.S. Publishers $12B By 2020, mediapost.com May 19, 2016
- Also on Digiday,
- Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers, mediapost.com Jun 28, 2016
Broadcast TV & Cable
- India: 20 UHD channels by 2020, advanced-television.com Oct 13, 2015
- FR – La moitié des stations locales pourraient fermer d’ici 2020, ledevoir.com by webmestre@ledevoir.com (La Presse canadienne) Jan 25
- Le secteur canadien du divertissement et des médias générera 50 milliards de dollars US en 2020, actusmedias.com by Yannick Jun 28
- Telefónica aims for 25 m FTTH in 2020, advanced-television.com 2016
- FR – La nouvelle Maison de Radio-Canada ouvrira ses portes en 2020, ledevoir.com by jcorriveau@ledevoir.com (Jeanne Corriveau)
- Mediaset sees €468m improvement in EBIT by 2020, advanced-television.com, Jan 20, 2017
- Italy: Online TV market worth €8.8bn in 2020, Advanced Television, Dec. 2018
- NBCUniversal Will Cut Prime-Time Ad Loads Another 10% by 2020, Adweek Feed by Jason Lynch, Jan.2019
Ad tech
- Digital technology impacts by 2020, from Pew Internet Rss Feed: All Content Update, July 2012
- Ad Tech In 2020, mediapost.com Sep 2
Coupons
- By 2020 Beacons will Distribute 1.6 Billion Coupons to Smartphones, audiencescan.com by Courtney Huckabay
Media
- A New Age For Media: ‘Hyper Acceleration’ Of Data, Internet Users, Speeds To Soar By 2020: Starcom, MediaDailyNews, 15/11/11
- How Will Marketers Buy And Sell Media in 2020?, exchangewire.com by Ronan Feb 12, 2014
Media Sales
- What Will Sales Look Like in 2020? 5 Predictions for the Future, blog.hubspot.com by esnider@hubspot.com (Emma Snider) Nov 3
- Which Types of Salespeople Will Become Obsolete in 2020? [Webinar], blog.hubspot.com by dkhim@hubspot.com (David Ly Khim)
- 5 Skills Every Salesperson Will Need in 2020, blog.hubspot.com by afrost@hubspot.com (Aja Frost) Aug 30
- 1 Million B2B Sales Jobs Will Vanish by 2020, Will Yours Be One?, mediasalestoday.com by Rachel Cagle
Native advertising
- In 2020, Native Advertising will be More Programmatic and Mobile – but Less Social, Social Media Today – Latest News, March 2019
Newspapers
- New York Times intends to double online revenue by 2020, smartbrief.com Oct 9
- Here’s how The New York Times can double digital revenue by 2020, digiday.com by Lucia Moses Oct 13
OOH & DOOH (out of home)
- Outdoor Revenue Predicted To Top $10B By 2020, from MediaPost | MediaDailyNews
- Technology Powers OOH Growth For 2020, MediaPost.com: MediaDailyNews, Nov.19 2019
- Predictions 2020: Digital Out-of-Home (DOOH), ExchangeWire.com, by Mathew Broughton, Nov. 2019
Pay-TV
- Global Pay-TV Market will Reach $313 Billion in 2020, socialmediatoday.com by David H Deans Mar 30, 2015
- Also via Advanced Television,
Programmatic Media
- Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020, adweek.com by Christopher Heine Sep 27, 2016
- MediaMath commits to 100% accountable, addressable media supply chain by end of 2020, Marketing Land – Internet Marketing News…by Taylor Peterson, October 2019
Search Engine Marketing
- 2022 Complete Guide To PPC Marketing With Google Ads, Virtual Valley, Rob Warner, July 4, 2022
- Local SEO for mobile to drive mobile ad spending through 2020, smartbrief.com Jun 17
- What will local SEO look like in 2020?, Smart Insights by Expert commentator, Nov.3 2018
- Analyst: Apple to make $2B from search ads by 2020, IAB SmartBrief, Oct.23 2018
- Also from MediaPost.com: MediaDailyNews
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates, MediaPost.com: MediaDailyNews, Sept.2018
- Half Of Paid Searches Voice Activated By 2020, mediapost.com May 17, 2017
- Why we need to stop repeating the “50% by 2020” voice search prediction, Posts from the Econsultancy blog by Rebecca Sentance
- The Man Leading Searchmetrics Into 2020, MediaPost | Search Insider , 19 November 2019
- FR – Le rayonnement Web en 2020, Rayonnement Web & SEO / SXO, 19 November 2019
- The Future of PPC Panel: Looking Forward to 2020, PPC Strategies & Pay Per Click Newsby Melinda Pettijohn, 28 October 2019
- Pay-per-click (PPC) trends 2020, Smart Insights by Jack Davis, October 2019
- Choosing the Right PPC Channel for Your Business, by Bant.io, Feb. 21 2021
Sports Advertising
- Nike extends the contract with US Olympic team through 2020, marketingmag.ca by Associated Press, Nov 25
- Online eSports audiences to exceed 310m by 2020, advanced-television.com, Nov 6, 2015
Video
- By 2020, 75% of Mobile Traffic will be Video [Cisco Study], reelseo.com by Carla Marshall Feb 9
- Video 80% of Internet traffic by 2020, advanced-television.com, Sep 12, 2016
- Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020, adweek.com by Christopher Heine Sep 27, 2016
- Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW), Vivipins.com
- Mobile internet to reach 28% of media use in 2020, ZenithOptimedia | Live ROI | Live Return On Investment Marketing by Ellie Wiliams, June 2018
- Video marketing trends 2020, Smart Insights, by Joanna Carter, October 2019
