What is the 2020 ad spend forecast looking like? What are the experts predicting?
2020 Ad spend forecast
2020 predictions are divided into 8 posts:
- 2020 business predictions
- 2020 marketing predictions
- 2020 ad spend forecasts – today
- 2020 advertising predictions – Friday 13th
- 2020 mobile predictions – Monday 16th
- 2020 social media predictions – Wednesday 18th
- 2020 technology predictions – Friday 20th
- Other 2020 predictions – Monday 23rd
Today, discover 2020 ad spend forecasts for online, local markets, mobile, newspapers, sports, television, and other media?
Global AD SPEND
- US Online and Traditional Media Advertising Outlook, 2016-2020, marketingcharts.com Jun 15
- Italian media to grow to €36bn by 2020, advanced-television.com, Sep 19, 2016
- FR – Le marché publicitaire en 2020: les prédictions de PwC, isarta.com by La Rédaction Oct 24, 2016
- Global Ad Spend Forecasts by Medium Through 2020, MarketingProfs, May 2018
- Digiday Research: Reader revenue is the top publisher priority for 2020, Digiday by Shareen Pathak, October 2019
- Will 2020 Prove A Big Year For Media, Ad Growth Or Just Wild Gyrations?, MediaPost.com: MediaDailyNews, Sept.2019
- GroupM: U.S. Ad Market To Expand 8.2% In 2020, MediaPost.com: MediaDailyNews, June 2019
- GroupM anticipates slower ad growth in 2020, Digiday by Kristina Monllos, Dec.3, 2019
Automotive Ad Spend
- Automotive Advertising to Reach $15.8 Billion in 2020, BIA Advisory Services – Local Media Watc…by Suzanne Ackley, Nov.2019
Local Markets Ad Spend
- Local Ad Spend Forecast, 2015-2020, marketingcharts.com Nov 6, 2014
- Local Ad Revenues Will Grow to $169 Billion by 2020 (video), blog.biakelsey.com by Mike Boland Jan 7
Mobile Ad Spend
- U.S. Mobile Ad Revenues to Reach $62B by 2020, blog.biakelsey.com by Mike Boland Nov 5, 2015
- In the US, Mobile Ad Spend Forecast to Rival TV by 2020, marketingcharts.com Mar 16, 2016
- Mobile Ad Spend Catches TV In 2020, mediapost.com Mar 22, 2016
- Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020, mediapost.com May 24
- $13 Billion In Mobile Video Ad Revenue, 3 Trillion Video Minutes Monthly Forecast By 2020, mediapost.com Jun 9
- 70% of LATAM’s Ad Budget Will Go to Mobile in 2020; Jüssi Integrates Programmatic & Media Planning, exchangewire.com by Gabriela Stripoli Oct 3, 2016
- Forecast: Mobile Grabs 43% Of Ad Spend By 2020, MediaPost.com: MediaDailyNews, Oct.18 2018
- Also on IAB SmartBrief
- FR – La part de marché de la publicité mobile dépassera 30% en 2020, ActusMédias by Yannick, Juin 2018
Native Ad Spend
- Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future, exchangewire.com by Sonja, Feb 25, 2016
Online Ad Spend
- $25bn of ad spend to move online by 2020, warc.com by Warc Feb 7
- Global Internet Ad Spend To Overtake Traditional TV By 2020, marketingland.com by Ginny Marvin Jun 23
- Report: Online ads to hit $285B by 2020, smartbrief.com
- Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers, mediapost.com Jun 28
- Google, Facebook To Take 70% Of UK Digital Display Spend By 2020, mediapost.com Dec 20, 2016
- FR – Canada : 99% des dépenses publicitaires en programmatique en 2020, ActusMédias by Yannick, Nov.22 2018
- Amazon Could Lead In Search Ad Business By 2020, MediaPost.com: MediaDailyNews, Apr.2018
- Digital Will Surge Through 2020, Forecasts GroupM, Adweek Feedby Erik Oster, June 2019
Online Video Ad Spend
- Video half all European online ad-spend by 2020, advanced-television.com Oct 8, 2015
- Digital Video Spending to Triple by 2020, mediasalestoday.com by Amanda Reardon Mar 23, 2016
Outdoor / Out Of Home Ad Spend
- Outdoor Revenue Predicted To Top $10B By 2020, from MediaPost | MediaDailyNews
- OOH Advertising Sector To Experience Strong Gains in 2020, SalesFuel by Kathy Crosett, June 2019
Paid Search
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates, MediaPost.com: MediaDailyNews, Sept.2018
Political Ad Spend
- Political Will Dominate TV Ads in Maine and Nevada in 2020, BIA Advisory Services – Local Media Watc…by Suzanne Ackley, Aug. 2019
- 2020 Political Ad Spend Could Hit $10 Billion, Digital Share Expected To Double, MediaPost.com: MediaDailyNews, June 2019
- Political Campaigns Could Drive $10 Billion in Ad Spending in 2020, SalesFuel by Kathy Crosett, June 2019
Programmatic Ad Spend
- Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020, mediapost.com May 24
- Facebook & Google to control 71% of UK online ads by 2020, advanced-television.com
- Goodway Group’s 2018 Programmatic Pricing Guide Projects 45%+ Price Increase for Mobile Ads by 2019, adtechdaily.com by Ad Tech Daily, Jan 9, 2018
- Programmatic forecast at 68% of total spend by 2020, IAB SmartBrief, Nov.19 2018
Social Media Ad Spend
- FR – Publicité: les réseaux sociaux dépasseront la presse écrite d’ici 2020, infopresse.com by L’équipe de rédaction, Dec 6
- Google, Facebook To Take 70% Of UK Digital Display Spend By 2020, mediapost.com Dec 20, 2016
- Pinterest To Hit $1B In Ad Revenue By 2020, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by AdExchanger, Oct. 2018
- Also on Marketing Land
- Social video ad spend projected to reach $11.69B in 2020, IAB SmartBrief, Oct.2018
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates, MediaPost.com: MediaDailyNews, Sept.2018
TV Ad Spend
- Global Internet Ad Spend To Overtake Traditional TV By 2020, marketingland.com by Ginny Marvin Jun 23
- Nielsen: TV and Online Advertising Will Merge by 2020, clickz.com by Yuyu Chen Mar 10
- In the US, Mobile Ad Spend Forecast to Rival TV by 2020, marketingcharts.com Mar 16
- SpotX: £220m of connected TV advertising in the UK in 2020, advanced-television.com, Sep 11, 2017
- Addressable TV Spending Growing To $3.4 Billion in 2020, MediaPost.com: MediaDailyNews, March 2019
- Forecast: Traditional TV advertising flat in 2020, Advanced Television, Dec.2, 2019
