What are the 2020 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influencer marketing, etc?
2020 Predictions
2020 predictions are divided into 8 posts:
- 2020 marketing predictions
- 2020 ad spend forecasts
- 2020 advertising predictions
- 2020 mobile predictions
- 2020 social media predictions
- 2020 technology predictions
- Other 2020 predictions
Today, discover 2020 predictions for account-based marketing, big data, branding, content marketing, CX, event marketing, email marketing, marketing in general, and much more.
Account-Based Marketing (ABM)
- 5 Key ABM Trends for B2B Marketers to Track Heading into 2020, Online Marketing Blog by Nick Nelson, 12 November 2019
Big Data
Branding
Content marketing
- Carrier content transactions to reach $47bn by 2020, advanced-television.com Jul 12, 2016
- Content strategists take heed! 10 lessons from The New York Times’ 2020 report, econsultancy.com by Ben Davis Jan 25, 2017
- Calendrier 2020 à imprimer : jours fériés, vacances, numéros de semaine…, BDMby Thomas Coëffé, 21 November 2019
- How to create a content marketing plan for 2020, Smart Insights, by Lilach Bullock, 20 November 2019
- 8 Content Trends for 2020, Social Media Strategy and Content Market…by Megan Leap, 14 October 2019
- October 7, 2019, Content Chat Recap: Getting Started With Your 2020 Content Marketing Planning, Erika Heald Marketing Consulting, by Alek Irvin, October 2019
- Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020, MediaPost.com: MediaDailyNews, Oct 2019
- Our Top B2B Content Marketing Trends & Predictions for 2020, Online Marketing Blog, by Caitlin Burgess, Dec.2, 2019
- 13 New and Awesome Content Marketing Tools to Try in 2020, Social Media Strategy and Content Market…by Ann Smarty, Nov.2019
- FR – 5 ans de statistiques et de tendances futures sur les blogs en 2020, Rayonnement Web & SEO / SXOby noreply@blogger.com (Eric Baillargeon), Nov.2019
Customer Experience (CX)
- Business in 2020: How Marketers Can Own the Customer Experience, exchangewire.com by Lindsay Rowntree May 3, 2017
- The Changing Role of Marketing in 2020 – Culture and Customer Experience, Marketing Insider Group, by Michael Brenner, 17 November 2019
Email Marketing
- 5 Predictions For Email Marketing In 2020, marketingland.com by Chad White
- 3 Billion Email Users Expected By 2020, mediapost.com, Mar 10
- Email Encryption Market To Triple By 2020, mediapost.com, Apr 6, 2016
- Email Seen As Top Internal Messaging Tool Through 2020, mediapost.com, Jul 31, 2017
- 9 Email Marketing Best Practices for 2020, Social Media Today – Latest News, by Kimberly Grimms, 18 November 2019
- Email marketing trends 2020, Smart Insights by Lewis Dormer, October 2019
Event Marketing
- The Biggest Event Trends for 2020, Marketing Insider Group, by Michael Brenner, 13 November 2019
Loyalty marketing
- FR – Air Canada lancera son propre programme de fidélisation en 2020, actusmedias.com May 16, 2017
Marketing
- Nordstrom VP warns retailers ‘Put customers in driver’s seat, or be dead by 2020‘, from Latest Mobile content from Econsultancy by Heather Taylor
- CMOs expect major changes by 2020, warc.com by Warc
- Why Today’s (2016) Great CMOs will be the CEOs of 2020, blogs.gartner.com by Kirsten Newbold, Feb25, 2016
- What Strategic Programs Will Define Marketing Departments in 2020?, marketingcharts.com Apr 22
- The Marketing Statistics You Need for 2020, smartinsights.com by Robert Allen Mar 27, 2017
- UK Government publishes digital transformation strategy 2017-2020, econsultancy.com by Ben Davis Feb 10, 2017
- Agile Marketing | Overview and 8 Reasons to Adopt It in 2020, Marketo Marketing blog, by gadimova, 17 November 2019
- Data-driven acquisition marketing tips for 2020, Smart Insights by Expert commentator, 12 November 2019
- 18 Marketing Tactics You Need in 2020, Social Media Strategy and Content Market…by Brandon Andersen, 30 October 2019
- 5 Digital Trends To Look Out For In 2020, Blog | ClickThrough Marketingby dave.chaffey@smartinsights.com (Dr. Dave Chaffey) , 25 October 2019
- Sneak Peek At Top Marketing Formats for 2020, SalesFuel by Kathy Crosett, Sept 2019
- Building An Impactful Insights Department For 2020, Gartner Blog Network by Karen Combs, Apr. 2019
- 2020 Marketing Trends You Need To Know, Marketing Insider Group, by Michael Brenner, Nov. 2019
Marketing Budgets
- How to create an effective digital marketing budget for 2020, Smart Insights, by Lilach Bullock, Nov. 2019
- Coca-Cola and L’Oreal want to double up by 2020, from 4A’s SmartBrief
Podcasting
- Predictions 2020: Audio, ExchangeWire.com, by Mathew Broughton, Dec.2, 2019
- Why 2020 is the Best Time to Start a Podcast, Growth Everywhere, Nov.28 2019
SEO
- The Future of Search: Your SEO To-Do List by 2020, 71Social Media Explorer, by Brad Fleischman, 18 November 2019
- 30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic], Social Media Today – Latest Newsby Mark Walker-Ford, 18 November 2019
- Search engine optimization trends for 2020 – How many are you following?, Smart Insights by Carolanne Mangles, October 2019
- Search Low Priority For Marketers In 2020, Video Tops List, MediaPost | Search Insider, Aug 2019
- SEO Trends for 2020: How to Get on Top of Google Search, Social Media Strategy and Content Market…by Ann Smarty, Nov. 2019
State of SEO.jpg
Sport Marketing
- Coke and Adobe crowdsource design ideas for the 2020 Special Olympics, digiday.com by Ilyse Liffreing Oct 19, 2017
- How programmable will dominate the 2020 Olympics, digiday.com by AppNexus, Aug 5
- BBC and ATP extend broadcast deal up to 2020, advanced-television.com by Editor Nov 9, 2017
- Olympic Broadcasting Service begins prep for Tokyo 2020, Advanced Television, Sept.2018
- United Entertainment Group Opens Tokyo Office, Begins Preparing for 2020 Olympics, Adweek Feed by Lindsay Rittenhouse, Aug.2018
- Mediaset Spain wins FTA rights to Euro 2020. Advanced Television, Aug.2018
- NBC Starts the 2020 Tokyo Summer Olympics Promos, MediaPost.com: MediaDailyNews, Aug.2018
- FR – TVA Sports devient le diffuseur francophone officiel de l’Euro 2020 de soccer, ActusMédias by Yannick, May 2018
- Toyota Supports Tokyo 2020 Olympic Athletes, MediaPost | Marketing Daily, Aug.2019
- France: Eurosport an official broadcaster of Tokyo 2020, Advanced Televisionby Dec.4 2019
- Super Bowl 2020 Ad Tracker: All About the Big Game’s Commercials, Adweek Feed, by Kathryn Lundstrom, Mónica Marie Zorrilla, Dec.2 2019
SVoD (Subscription Video on Demand)
- Analyst: Disney+ Projected To Hit 8 Million Subscribers In 2019, 18 Million In 2020, MediaPost.com: MediaDailyNews, 25 October 2019
- Why 2020 Will Be a Big Year for CBS All Access, Adweek Feed by Lisa Lacy, 26 October 2019
Video
- Short-Form Platform Quibi Will Debut in April 2020 and Have a Documentary About Evan Spiegel, Adweek Feed by Marty Swant, March 2019
VoD (Video on demand)
- W. European VoD market worth €6.7bn by 2020, advanced-television.com, Jun 8, 2017
