What are the 2020 predictions in the fields of marketing and advertising?
Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up. Like last year, I’m dividing up 2020 predictions into multiple thematic posts.
Also, interesting to note, some predictions about 2020 presented below were published quite a few years ago in some cases. It’s fun to see how the future is panning out now comparative to what we thought would happen, say, 5 years ago.
Article updated December 4th 2020
2020 Predictions
2020 predictions will be divided into 8 posts:
- 2020 business predictions – today
- 2020 marketing predictions – tomorrow
- 2020 ad spend forecasts – Monday 9th
- 2020 advertising predictions – Friday 13th
- 2020 mobile predictions – Monday 16th
- 2020 social media predictions – Wednesday 18th
- 2020 technology predictions – Friday 20th
- Other 2020 predictions – Monday 23rd
Today, discover 2020 predictions for business, B2B, consumers, data, eCommerce, eSports, HR, retail, security and more
Business in general
- Business in 2020: How Marketers Can Own the Customer Experience, exchangewire.com by Lindsay Rowntree May 3, 2017
- IRM Solutions Market Will Grow to $7.3 Billion by 2020, blogs.gartner.com by John Wheeler Mar 21, 2017
- 10 Best Business Card Scanner Apps in 2020, Inbound Sales by lalfred@hubspot.com (Lestraundra Alfred) 9 November 2019
- WARC’s guide to what to expect in 2020, Warc News, by Warc, Nov. 2019
B2B
- B2B marketing trends for 2020, Smart Insights by Joanna Carter, 20 November 2019
- What Strategies Will B2B Marketers Be Exploring in 2020?, Marketing Charts by Jami Lashbrook, 17 November 2019
- 46% of B2B Operators to Increase 2020 Content Marketing, SalesFuel, by Kathy Crosett, 9 November 2019
- Will Personalization Be The B2B Holy Grail in 2020?, SalesFuel by Kathy Crosett, October 2019
- Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020, MediaPost.com: MediaDailyNews, Oct 2019
- Q3 Wrap-Up: What’s Changed For B2B Marketers & What’s Ahead in 2020?, Online Marketing Blog, by Lane Ellis, Oct.2019
Consumers & Demographics
- Analytics transforming the 2020 U.S. Census, feedproxy.google.com by Karen Terrell Jun 23
- Y&R Wins A Big One: $415 Million Census 2020 Contract, mediapost.com Sep 2
- 600m Indian internet users by 2020, warc.com by Warc Dec 7, 2016
- Facebook IQ’s 5 Consumer Predictions for 2020, adweek.com by Adweek Staff Nov 16, 2017
- The Impact Of Buyer Transformation On Marketing 2020, Marketing Insider Group by Tony Zambito, Nov. 14 2018
- 5 Reasons To Prepare Now For The Year 2020 With Buyer Insights, Marketing Insider Group by Tony Zambito, Oct.4 2018
Data
- A New Age For Media: ‘Hyper Acceleration’ Of Data, Internet Users, Speeds To Soar By 2020: Starcom, from MediaPost | MediaDailyNews
- New Research: 100 Data and Analytics Predictions Through 2020, blogs.gartner.com by Andrew White 2016
- New Research: MDM Solution Selection in 2020 Will Be Substantially Different From 2016, blogs.gartner.com by Andrew White May 18 2016
- Morphing EDR Market grows to $1.5 billion in 2020, blogs.gartner.com by Avivah Litan Mar 16, 2017
- Data-Driven Personalization: What It Is and Why You Need to Use It in Your 2020 Marketing, Social Media Strategy and Content Market…by Todd Lebo, 29 October 2019
- The Location Data Crisis Of 2020, AdExchanger.com: Exchanging Ideas On Dig…, May 2019
Ecommerce / M-Commerce
- Mobile Payments May Replace Cash, Credit Cards by 2020 [STUDY], from Pew Internet Rss Feed: All Content Update
- Nordstrom VP warns retailers ‘Put customers in driver’s seat, or be dead by 2020‘, from Latest Mobile content from Econsultancy by Heather Taylor
- U.S. Online Retail Sales to Reach $508B by 2020, marketingforecast.com by Shannon Bryant
- India retail to hit $1.2tr by 2020, warc.com by Warc May 19
- $1.1 Trillion in B2B Sales Will Be Conducted Online by 2020 [Data], blog.hubspot.com by esnider@hubspot.com (Emma Snider) May 1
- Article: Which Retailers Will See the Highest Sales in 2020?, emarketer.com Jan 11
- How Mondelēz plans to increase its e-commerce sales tenfold by 2020, digiday.com by Hilary Milnes Dec 16, 2015
- E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020, marketingcharts.com Jun 13, 2017
- Prime set for 64m video subs by 2020, advanced-television.com by Colin Mann Dec 19, 2016
- Weekly Focus: India E-Commerce Expected to Hit £32bn by 2020, exchangewire.com by Eileen Yu Feb 22, 2017
- Amazon’s Could Represent 10% of All Retail by 2020; Walmart Beats Amazon to Flipkart Deal, ExchangeWire.com by Hugh Williams, June 2018
- 6 Variables Making Buyer Insights Driven Sales Transformation Critical By 2020, Marketing Insider Group by Tony Zambito, Dec.11 2018
- Thinx is planning a physical retail strategy for 2020, Digiday by Aditi Sangal, Jan. 2018
- Fashion eCommerce 2020: The trends disrupting the industry, Marketing Weekby Nikki Gilliland, Oct 2019
- Predictions for Online Marketplaces in 2020, PPC Strategies & Pay Per Click News by Melinda Pettijohn, Sept 2019
eSports
- Study: eSports revenues to surpass $1bn in 2020, Advanced Television, June 2019
- By 2020, Esports Could Strike Out Major League Baseball, MediaPost.com: MediaDailyNews, May 2019
- Forecast: Esports Hits $214M In Advertising, Sponsorship In 2020, MediaPost.com: MediaDailyNews, March 2019
Human Resources
- 3 skills every association leader will need in 2020, from SmartBrief on Leadership
- 10 Hottest Jobs In 2020 And The Skills You Need, dailyinfographic.com by Jerome Oct 6, 2017
- FR – Les 10 aptitudes professionnelles à avoir en 2020, Isarta Infos – Actualités Marketing, Com…, Mars 2019
Leadership
- How to Become Your Best Self in 2020, Selling Power Blog, by Gerhard Gschwandtner, 19 November 2019
Privacy
- From identity to consent, these are five essential publisher trends for 2020, Digiday, by Criteo, 19 November 2019
Retail
- DTC brand Parachute plans to have 20 retail stores by 2020, Digiday by Hilary Milnes, Nov.27 2018
- Amazon Has a New Kind of Grocery Store Coming in 2020, Adweek Feed, by Lisa Lacy, 10 November 2019
Security
- To Improve Cloud Security, by 2020, Enterprises Will Fire Senior Managers, blogs.gartner.com by French Caldwell Jan 20
Services
- Predictions 2020: The Service Layer, ExchangeWire.com, by Mathew Broughton, Nov.29 2019
- Salesforce 2020 beyond CRM – thoughts on SWOT, Gartner Blog Network, by Julian Poulter, Nov.2019
Website
- Modern Graphic Design for 2020 – 70 of the Best Examples, by Design Wizard, August 3, 2019
- WordPress Web Design Trends For 2020, WPMU DEV Blog by Martin Aranovitch, 16 November 2019
- 4 Essential Graphic Design Trends For 2020, Marketing Insider Group, by Guest Author, Nov.2019
Tax
- Singapore Will Start e-Tax on Digital Services in 2020, blogs.gartner.com by Adrian Lee Feb 28
