Are you already eager to discover mobile marketing predictions for 2020 and beyond? I’ve compiled a whole bunch of mobile predictions for you.
This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly.
2020 & Beyond Mobile Marketing Predictions
This post covers digital advertising predictions from 2020 through 2025. They cover
Please note that some of these predictions are in French. They are indicated with FR – before the prediction.
Mobile Applications
2024
- Applications 2024: How Application Leaders Should Prepare Their Organizations to Remain Relevant and Highly Effective, Gartner Blog Network by Deacon Wan, Jan. 2018
Mobile Biometrics / Mobile Health
2023
Mobile Commerce
2021
- Report: 5G will drive $12 billion in new mobile commerce revenue by 2021, marketingland.com by Greg Sterling Mar 6, 2018
Mobile Gaming
2020
- Mobile gaming projected to grow by 35% by 2020, smartbrief.com Oct 8
2025
Mobile Internet
2020
- 90% will own mobile phone by 2020, advanced-television.com, Nov 18, 2014
Mobile Marketing
2020
- Smartphone adoption will triple by 2020, warc.com by Warc
- Study: 3.8B people will access mobile Internet by 2020, smartbrief.com Nov 14
- Smartphones to Represent Nearly 70% of Mobile Connections in Colombia by 2020, emarketer.com Jan 22
- 70% global smartphone users by 2020, advanced-television.com, Jun 3, 2015
- Developing markets to drive smartphone usage to 6.1 billion by 2020, smartbrief.com Jun 4
- mHealth to Exceed $42 Billion by 2020, audiencescan.com by Courtney Huckabay
- LTE Advanced to cover 70% of population by 2020, advanced-television.com, Nov 13, 2015
2021
- Ericsson: 5G mobile subs to hit 150m by 2021, advanced-television.com, Nov 18, 2015
- ‘Internet of Things’ devices to triple by 2021, advanced-television.com, Dec 14, 2016
2022
- IDC: 5G network infrastructure revenue $26bn in 2022, Advanced Television by Nick Snow, Nov.7 2018
2024
- Ericsson: 5G to reach 1.5bn subs in 2024, Advanced Television, Nov.27 2018
2025
2028
- 5G To Drive $1.3 Trillion Media, Entertainment Revenue By 2028: Intel Study, MediaPost.com: MediaDailyNews, Oct. 2018
Mobile Programming / app dev
2020
- Prospective : et si AMP et PWA tuaient les applications mobiles d’ici 2020 ?, blogdumoderateur.com by Flavien Chantre,l Nov 2, 2017
2025
- Inside Jeffrey Katzenberg’s plan to spend up to $1b by 2025 on programming for Quibi, Digiday by Sahil Patel, Dec.10 2018
Mobile Video
2020
- By 2020, 75% of Mobile Traffic will be Video [Cisco Study], reelseo.com by Carla Marshall Feb 9
- Also from MediaPost, Advanced Television
- Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020, adweek.com by Christopher Heine Sep 27, 2016
- FR – Le mobile représentera plus du quart de la consommation média mondiale en 2020, ActusMédias by Yannick, June 2018
2021
- Ericsson: “Video 70% of mobile traffic by 2021”, advanced-television.com, Dec 9, 2015
- Global mobile video ad spend to grow 28% by 2021, smartbrief.com, Jul 7
2025
- Mobile video 20% of total viewing by 2025, advanced-television.com, Mar 6, 2015
NFC
2020
- 254M consumers seen adopting NFC payments by 2020, smartbrief.com
- NFC Market To Reach $21.84 Billion By 2020, mediapost.com, Mar 31
SMS / Text Message Marketing
2022
- Automated SMS Messages Projected > 2.7 Trillion By 2022, mediapost.com, Dec 11, 2017
Voice Search
2020
- Say What? Why Voice Will Change Everything, By 2020, mediapost.com Sep 19, 2017
- Half Of Paid Searches Voice Activated By 2020, mediapost.com May 17, 2017
- The future of voice search: 2020 and beyond, Posts from the Econsultancy blog by Rebecca Sentence, Aug.2018
2022
- Forecast: 143m will use voice control by 2022, advanced-television.com by Editor Jan 16, 2017
