Are you already wondering what digital media ad spend forecasts look like for 2020? I’ve compiled many forecasts for various digital ad formats and tactics, as well as those beyond 2020.
This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly.
2020 Digital Ad Media Spend Forecasts
This post covers digital media ad spend forecasts from 2020 through 2021. They cover programmatic, video, digital signage, mobile, social media, and native advertising.
Please note that some of these predictions are in French. They are indicated with FR – before the prediction.
App install ad spend
2020
Digital / Online ad spend
2020
- $25bn of ad spend to move online by 2020, warc.com by Warc Feb 7
- Global Internet Ad Spend To Overtake Traditional TV By 2020, marketingland.com by Ginny Marvin Jun 23
- Report: Online ads to hit $285B by 2020, smartbrief.com
- Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers, mediapost.com Jun 28
- Google, Facebook To Take 70% Of UK Digital Display Spend By 2020, mediapost.com Dec 20, 2016
- FR – Canada : 99% des dépenses publicitaires en programmatique en 2020, ActusMédias by Yannick, Nov.22 2018
- Amazon Could Lead In Search Ad Business By 2020, MediaPost.com: MediaDailyNews, Apr.2018
2021
- Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers, marketingland.com by Greg Sterling, Nov 30, 2017
2022
- Digital to Drive U.S. Ad Market to New Highs Through 2022, SalesFuel by Kathy Crosett, July 2018
2023
- Pivotal Forecasts Amazon Ad Revenue To Reach $38 Billion, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by James Hercher, Jan.2019
Programmatic Ad Spend
2020
- Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020, mediapost.com May 24
- Facebook & Google to control 71% of UK online ads by 2020, advanced-television.com
- Goodway Group’s 2018 Programmatic Pricing Guide Projects 45%+ Price Increase for Mobile Ads by 2019, adtechdaily.com by Ad Tech Daily, Jan 9, 2018
- Programmatic forecast at 68% of total spend by 2020, IAB SmartBrief, Nov.19 2018
Digital Video Ad Spend
2020
- Video half all European online ad-spend by 2020, advanced-television.com Oct 8, 2015
- Digital Video Spending to Triple by 2020, mediasalestoday.com by Amanda Reardon Mar 23, 2016
2021
- China’s Digital Video Ad Spending to Overtake TV by 2021, emarketer.com Sep 13, 2017
- Digital ads to surpass TV, with a significant gap by 2021, smartbrief.com Aug 2, 2017
2022
- Video ad spend on Facebook, YouTube to hit $37B by 2022, smartbrief.com, 2/1/2018
- Report: Global video market to reach $842bn in 2022, Advanced Television by Colin Mann, June 2018
Mobile Ad Spend
2020
- U.S. Mobile Ad Revenues to Reach $62B by 2020, blog.biakelsey.com by Mike Boland Nov 5, 2015
- In the US, Mobile Ad Spend Forecast to Rival TV by 2020, marketingcharts.com Mar 16, 2016
- Mobile Ad Spend Catches TV In 2020, mediapost.com Mar 22, 2016
- Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020, mediapost.com May 24
- $13 Billion In Mobile Video Ad Revenue, 3 Trillion Video Minutes Monthly Forecast By 2020, mediapost.com Jun 9
- 70% of LATAM’s Ad Budget Will Go to Mobile in 2020; Jüssi Integrates Programmatic & Media Planning, exchangewire.com by Gabriela Stripoli Oct 3, 2016
- Forecast: Mobile Grabs 43% Of Ad Spend By 2020, MediaPost.com: MediaDailyNews, Oct.18 2018
- Also on IAB SmartBrief
2021
- Mobile Video Forecast To Hit $25B Globally In 5 Years, mediapost.com
- Also on Advanced Television
- U.S. Mobile Ad Spend Will More Than Double By 2021, mediapost.com Mar 9, 2017
- Also on AdTechDaily
- Forrester: Mobile, social to drive ad growth through 2021, smartbrief.com, Dec 1 2017
- Zenith: Mobile Advertising To Overtake TV By 2021, MediaPost.com: MediaDailyNews, July 2018
- Mobile share of advertising market to exceed 30% in 2020, ZenithOptimedia | Live ROI | Live Return On Investment Marketing by Carol Kerr, July 2018
Native Ad Spend
2020
- Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future, exchangewire.com by Sonja, Feb 25, 2016
2021
- Content Advertising Projected To Be $50 Billion Market By 2021, mediapost.com Feb 14
Paid Search
2020
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates, MediaPost.com: MediaDailyNews, Sept.2018
Social Media Ad Spend
2020
- FR – Publicité: les réseaux sociaux dépasseront la presse écrite d’ici 2020, infopresse.com by L’équipe de rédaction, Dec 6
- Google, Facebook To Take 70% Of UK Digital Display Spend By 2020, mediapost.com Dec 20 2016
- Pinterest To Hit $1B In Ad Revenue By 2020, AdExchanger.com: Exchanging Ideas On Digital Media Optimization by AdExchanger, Oct. 2018
- Also on Marketing Land
- Social video ad spend projected to reach $11.69B in 2020, IAB SmartBrief, Oct.2018
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates, MediaPost.com: MediaDailyNews, Sept.2018
