- Color Psychology Secrets to Increase Your Website Conversions
- 2018 & Beyond, are you ready?
- Ad Spend in 2018 & beyond
- Advertising in 2018 & beyond
- Mobile & the Internet of things in 2018 & Beyond
- Content & Social Media Marketing in 2018 & Beyond
- Traditional Media in 2018 & Beyond
- Business in 2018 & Beyond
- Technology in 2018 & beyond
- Page Speed: How It Affects Your Website
There is no space today for slow loading websites. Particularly in this age, where the entire world relies on the internet to accomplish even the most minute tasks.
According to Statista research, over 2 billion people are expected to purchase goods and services online in 2019. Out of those 2 billion people, 47% of them expect to load a web page in two seconds or less. 40% for them will leave the site if the load time is three or more seconds.
It’s that simple. No one likes a web page that loads slowly. Even search engines don’t rank them high – page speed affects your ranking inversely. Whether it is Google, Bing or Yandex, they all require your website to be faster. They always strive to offer an excellent user experience.
Article updated December 14th 2022
How Does ‘Page Speed’ Affects Your Website
Page speed is how fast the content, products, and services load on your website.
Faster load times bring more conversions, while slow page speed incites users to browse a competitor’s website. 79% of customers (link updated in 2022) are dissatisfied with the website’s speed and say that they won’t buy from that site again.
According to Neil Patel, a slight 1-second delay in the page load time leads to a 7% loss in conversions.
So, if an e-commerce website makes $100,000 daily, a 1-second delay in load time can potentially cost a $2.5 million loss in sales every year.
With this said, it is no surprise that the online success of your business is tied directly to your page speed.
If you are keen to learn more stats about how website speed affects the buyer’s decisions, customer experience, revenues, and conversions, below is a graphic from Hostingtribunal.com, a website that tests hosting services for speed and reliability to provide unbiased hosting reviews.