What happened to marketing in 2018? Like last year, I’ve split 2018 in review into several posts.
Previously we’ve covered:
Today’s 2018 Social Media in review is all about the year’s milestones on Facebook, Instagram, Twitter, YouTube, and LinkedIn.
Social Media
- Blog and Social Media Use by Fortune 500 Companies in 2018, MarketingProfs, Nov.26 2018
- 2018 FIFA World Cup Russia: 383 Million Facebook Users Generate 2.3 Billion Interactions, Adweek Feed by David Cohen, July 2018
- 2018: How Companies and Consumers Are Using Social Media, Marketing Technology Blog by Douglas Karr, July 2018
- 2018 – 50 Top Social Media Marketing Influencers, Online Marketing Blog by Lee Odden, January 2018
- The worst influencer marketing fails of 2018, Digiday by Ilyse Liffreing, Dec.29 2018
- FR – Compte rendu des médias sociaux en 2018, Blog du Modérateur by Cyrielle Maurice, May 2018
- 2018 was going to be the year Mark Zuckerberg fixed Facebook. Instead, he began admitting some of Facebook’s problems can’t be fixed., Business Insider – Advertising by Scott Rosenberg, Axios, Dec.20 2018
- ‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals, Digiday by Kerry Flynn, Dec.18 2018
- Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018, Social Media Examiner by Grace Duffy, Dec.13 2018
- International Women’s Day Was the Most-Talked-About Moment on Facebook in 2018, Adweek Feed by David Cohen, Dec.6 2018
- FR – Facebook : retour sur les 10 scandales de l’année 2018, BDM by Cyrielle Maurice, Dec.21 2018
- The 50 most followed Instagram accounts in 2018, Business Insider – Advertising by Avery Hartmans, Jan.1 2019
- Instagrammers Put Their Hearts Into 2018, Adweek Feed by David Cohen, Dec.13 2018
- Twitter Highlights Brands’ Most Creative Uses of the Platform in 2018, Adweek Feed by Kelsey Sutton, Dec.17 2018
- Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018, Social Media Examiner by Grace Duffy, Dec.13 2018
- Twitter Shares the Most Tweeted Topics and Celebrities of 2018, Social Media Today – Latest News, Dec.6 2018
- FR – Twitter : la rétrospective de l’année 2018, BDM by Cyrielle Maurice, Dec.5 2018
YouTube
- Notable 2018 Behavioral Trends on YouTube, Adweek Feed by Guest Author, Nov.28 2018
- 3 viewer behaviors we saw play out on YouTube in 2018, Think with Google, Nov.27 2018
- YouTube’s ‘Ads of The Year’ Lean Into Platform’s Strengths, MediaPost.com: MediaDailyNews, Dec.13 2018
- The 10 highest-paid YouTubers of 2018 include the Paul brothers and a 7-year-old toy reviewer — here’s the full list (GOOG, GOOGL), Business Insider – Advertising by Kevin Webb, Dec.4 2018
- FR – YouTube Rewind 2018 : visionnez les vidéos les plus populaires de l’année, BDM by Thomas Coëffé, Dec.6 2018
