What happened to marketing in 2018? Like last year, I’ve split 2018 in review into several posts. Today’s post focuses on 2018 marketing in review.
Previously we’ve covered:
Today’s post is all about the year in marketing: affiliate marketing, analytics, content marketing, email marketing, marketing in general, marketing technology, podcasting and SEO.
Content Marketing
- One-Third of Marketers Increased Their Content Marketing Spend in 2018, Search Engine Marketing Blog – KoMarketing Associates by Krystle Vermes, Oct.22 2018
- 32 B2B Content Marketing Case Studies for 2018, Online Marketing Blog by Lee Odden, May 2018
Branding
- 5 Major Brand Fails of 2018—and What Every Marketer Can Learn From Them, Adweek Feed by Katie Richards, Dec. 19, 2018
- FR – Les 18 meilleurs et pires logos de 2018, Actualités Infopresse
Marketing
- 25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018, Online Marketing Blog by Lee Odden, Nov.28 2018
- Chief Marketing Officer (CMO) Turnover in 2018, Conversation Agent – Valeria Maltoni by Valeria Maltoni, Nov. 3, 2018
- Marketing Procurement Trends In 2018, MediaPost.com: MediaDailyNews, May 4, 2018
- Marketing in 2018: Too tactical and not strategic enough?, Posts from the Econsultancy blog by Jeff Rajeck, April 2018
- Freshpet, Gillette Tell Best Stories Of 2018, MediaPost | Marketing Daily, Dec.20 2018
- The 10 Biggest Brand Revamps of 2018, Adweek Feed by Diana Pearl, Dec.20 2018
- The 15 Best Marketing Stunts, Activations and Odd Creations of 2018, Adweek Feed by David Griner, Dec.13 2018
- The marketing moments of 2018: Marketers share their views, Marketing Week by Marketing Week Reporters, Dec.11 2018
- Think with Google’s 10 most-read articles of 2018, Think with Google, Dec.4 2018
Marketing Research
- 2018 Marked 20 Years Of Customer Experience Research At Forrester!, The Forrester Blog For Marketing Leadership Professionals by Harley Manning, Nov.26 2018
- FR – (Re)Découvrez nos dix publications les plus téléchargées de 2018, Blogue du CEFRIO, Dec.19 2018
Marketing technology
- MarTech Effectiveness in 2018, MediaPost | Research Brief, Nov. 15, 2018
- Where are the key transformative tech trends of 2018?, Posts from the Econsultancy blog by Rebecca Sentence, Sept.2018
- The State of Marketing Technology in 2018, MarketingProfs , Aug.2018
- US Tech Market Poised For A Strong 2018, But With Doubts About 2019, The Forrester Blog For Marketing Leadership Professionals by Andrew Bartels, July 2018
- What are the key digital trends in IT in 2018?m Latest Strategy and Planning content from Econsultancy by Nikki Gilliland, March 2018
- The hottest ad-tech and mar-tech companies of 2018, Business Insider – Advertising by Lauren Johnson, Dec.10 2018
Mobile
- Apple Reveals the Most Downloaded iPhone Apps of 2018, Social Media Today – Latest News, Dec.5 2018
- FR – Le succès des applications avec abonnement explose en 2018, Blog du Modérateur by Cyrielle Maurice, Nov.12 2018
- FR – Quelles sont les meilleures applis, les vidéos les plus vues ou les artistes les plus écoutés en 2018 ?, Isarta Infos – Marketing & Communication by La Rédaction, Dec.6 2018
- FR – Apple : les meilleurs jeux et applications iPhone, iPad et Mac de l’année 2018, BDM by Cyrielle Maurice, Dec.5 2018
- FR – Google publie la liste des meilleures applications Android en 2018, BDM by Clément Kolodziejczak, Dec.4 2018
Website
The ULTIMATE Search For The Best WordPress Themes 2018, WPMU DEV Blog by Hrvoje Miloloža, Oct.17 2018
