Launching a website is a huge milestone for any online entrepreneur, but the success of your business boils down to the actions taken once the website is live. You need to understand the dos and don’ts for a fruitful endeavor in the online world. The list below has the top 4 things you should do after launching your website;
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Forwarding your sitemap to Google and other search engines
Your website is of no use if it doesn’t show up in search engine results. When you create a website, it is important to know that search engines are not familiar with it even when it goes live. Forwarding your sitemap to the relevant search engine especially Google and Bing is key to get recognition for your website. This way, the search engines will be able to index it and crawl it, making it visible on the search engine research pages.
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Put different marketing strategies in place
Marketing your websites is of great importance to driving traffic and keeping visitors coming back. Once your website goes live, don’t dwell on one marketing strategy but instead, use different channels to market it. Giving your audience value through your content, which is content marketing, can be simultaneously done with email marketing. Email marketing allows you to collect emails from your website’s visitors.
The use of a Search Engine Optimization strategy will rank you higher in the search engine for any search related to what your business offers. Also, you can use social media to build a large following that you can always direct to your website. You can hire a reputable integrated digital marketing agency because marketing a new website can be a daunting task and it can also be very time-consuming.
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Website optimization
If you want your online business to grow, you need to constantly make improvements and optimize it. After launching your website, you should test all its elements. Ensure that they are functional, realistic, and best appeal to your audience. Some of the most important elements like your headline, the website design, CTA, and social proof usually exert influence on your bottom line.
To help with your website optimization, there are several online tools, both paid and free, that can help make the task effortless. Some of these tools allow you to tweak small details in your website after running content experiments. You will also able to make better decisions for your design based on the data accumulated during the experiments.
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Website maintenance and security measures
Without proper maintenance and security measures, sustaining a successful website can be impossible. You need to stay ahead by ensuring frequent website backups depending on how many times you update your content. Keep your plugins and themes up-to-date and occasionally run a database sweep to keep it in order.
Use complex passwords and regularly reset them. This makes it more difficult to guess and consider using a firewall to fend off any malice and hackers. A firewall will also help to protect your admin and login sections. They can also be protected further by installing plugins that will only allow a specific number of login attempts.
