- 2019 predictions, were you already wondering?
- Traditional Media predictions for 2019 and beyond
- More Traditional Media Predictions
- 2019 Science Predictions, what are you expecting?
- 2019 Digital Media Ad Spend Forecast
- Digital Advertising predictions for 2019 and beyond
- Sports Marketing Forecast for 2019 and beyond
- Mobile Predictions for 2019
- AR & VR Predictions for 2019
- IoT Predictions for 2019
- Marketing Predictions for 2019 & Beyond
- Content Marketing forecast for 2019 & Beyond
- 2019 Social Media Predictions
- 2019 Data & Analytics Predictions
- 2019 Traditional Ad Spend forecast
- 2019 Business Predictions
- 2019 Technology predictions
- 2019 MarTech predictions
- 2019 Telecom Technology predictions
- 2019 Television Technology predictions
Are you already wondering what digital media ad spend forecasts look like for 2019? I’ve compiled many forecasts for various digital ad formats and tactics, as well as those beyond 2019.
This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly.
2019 Digital Ad Media Spend Forecasts
This post covers digital media ad spend forecasts from 2019 through 2021. They cover programmatic, video, digital signage, mobile, social media, and native advertising.
Please note that some of these predictions are in French. They are indicated with FR – before the prediction.
Digital / Online ad spend
2019
- Digital ‘to account for three-quarters of marketing budgets’ by 2019, iabuk.net
- Online display revenues €11.9bn in 2019, advanced-television.com
- Display-ad spending projected to reach $37.6 billion by 2019, smartbrief.com
- Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019, adexchanger.com by Alex Palmer Sep 30
2020
- $25bn of adspend to move online by 2020, warc.com by Warc Feb 7
- Global Internet Ad Spend To Overtake Traditional TV By 2020, marketingland.com by Ginny Marvin Jun 23
- Report: Online ads to hit $285B by 2020, smartbrief.com
- Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers, mediapost.com Jun 28
- Google, Facebook To Take 70% Of UK Digital Display Spend By 2020, mediapost.com Dec 20 2016
2021
- Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers, marketingland.com by Greg Sterling, Nov 30 2017
Programmatic Ad Spend
2019
- Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019, adexchanger.com by Alex Palmer Sep 30
- Zenith: Programmatic Display Will Eat The World By 2019, adexchanger.com by Allison Schiff Nov 21 2017
2020
- Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020, mediapost.com May 24
- Facebook & Google to control 71% of UK online ads by 2020, advanced-television.com
- Goodway Group’s 2018 Programmatic Pricing Guide Projects 45%+ Price Increase for Mobile Ads by 2019, adtechdaily.com by Ad Tech Daily, Jan 9, 2018
Digital Video Ad Spend
2019
- Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019, adexchanger.com by Alex Palmer Sep 30
- Mobile Video Spend to Skyrocket Through 2019, mediasalestoday.com by Amanda Reardon
2020
- Video half all European online ad-spend by 2020, advanced-television.com Oct 8 2015
- Digital Video Spending to Triple by 2020, mediasalestoday.com by Amanda Reardon Mar 23 2016
2021
- China’s Digital Video Ad Spending to Overtake TV by 2021, emarketer.com Sep 13, 2017
- Digital ads to surpass TV, with a significant gap by 2021, smartbrief.com Aug 2, 2017
Mobile Ad Spend
2019
- Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019, marketingland.com by Greg Sterling Mar 27
- Mobile Will Account for 72% of US Digital Ad Spend by 2019, emarketer.com Mar 24
- Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019, clickz.com by Yuyu Chen
- Mobile-ad spend to dominate digital by 2019, smartbrief.com Apr 1
- Mobile Will Account for 47.7% of All Digital Video Spending by 2019, mediasalestoday.com by Amanda Reardon Jun 11
- Mobile Video Spend to Skyrocket Through 2019, mediasalestoday.com by Amanda Reardon
2020
- U.S. Mobile Ad Revenues to Reach $62B by 2020, blog.biakelsey.com by Mike Boland Nov 5, 2015
- In the US, Mobile Ad Spend Forecast to Rival TV by 2020, marketingcharts.com Mar 16, 2016
- Mobile Ad Spend Catches TV In 2020, mediapost.com Mar 22, 2016
- Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020, mediapost.com May 24
- $13 Billion In Mobile Video Ad Revenue, 3 Trillion Video Minutes Monthly Forecast By 2020, mediapost.com Jun 9
- 70% of LATAM’s Ad Budget Will Go to Mobile in 2020; Jüssi Integrates Programmatic & Media Planning, exchangewire.com by Gabriela Stripoli Oct 3, 2016
2021
- Mobile Video Forecast To Hit $25B Globally In 5 Years, mediapost.com
- Also on Advanced Television
- U.S. Mobile Ad Spend Will More Than Double By 2021, mediapost.com Mar 9, 2017
- Also on AdTechDaily
- Forrester: Mobile, social to drive ad growth through 2021, smartbrief.com, Dec 1 2017
Native Ad Spend
2020
- Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future, exchangewire.com by Sonja, Feb 25, 2016
2021
- Content Advertising Projected To Be $50 Billion Market By 2021, mediapost.com Feb 14
Social Media Ad Spend
2019
- Social media ads to hit $50bn in 2019, advanced-television.com, Dec 7, 2016
- Also via Zenith Media
2020
- FR – Publicité: les réseaux sociaux dépasseront la presse écrite d’ici 2020, infopresse.com by L’équipe de rédaction, Dec 6
- Google, Facebook To Take 70% Of UK Digital Display Spend By 2020, mediapost.com Dec 20 2016
Other 2019+ Predictions
Finally, here are my other 2019 & beyond prediction posts to satisfy your curiosity.
- General predictions for 2020 until 2116
- Science predictions for 2020 until 2100
- Traditional Media Ad Spend Forecast 2019 until 2023
- Traditional Media for 2019 until 2030
- More Traditional Media predictions for 2019 until 2025
Did you catch my 2018 PREDICTIONS?
At the end of 2017, I published 7 posts outlining 2018 predictions, available by the time of publishing:
