- 2019 predictions, were you already wondering?
- Traditional Media predictions for 2019 and beyond
- More Traditional Media Predictions
- 2019 Science Predictions, what are you expecting?
- 2019 Digital Media Ad Spend Forecast
- Digital Advertising predictions for 2019 and beyond
- Sports Marketing Forecast for 2019 and beyond
- Mobile Predictions for 2019
- AR & VR Predictions for 2019
- IoT Predictions for 2019
- Marketing Predictions for 2019 & Beyond
- Content Marketing forecast for 2019 & Beyond
- 2019 Social Media Predictions
- 2019 Data & Analytics Predictions
- 2019 Traditional Ad Spend forecast
- 2019 Business Predictions
- 2019 Technology predictions
- 2019 MarTech predictions
- 2019 Telecom Technology predictions
- 2019 Television Technology predictions
Are you already wondering what traditional media predictions for 2019 will look like? I’ve compiled a whole bunch of traditional media predictions for 2019 and beyond.
This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly.
2019 & Beyond Traditional Media Predictions
This post covers traditional media predictions from 2019 through 2030. They cover Cinema, Newspapers, Radio, OOH, and Television.
Please note that some of these predictions are in French. They are indicated with FR – before the prediction.
ADVERTISING IN GENERAL
2019
- Cannes Lions Gets a Major Overhaul, and Publicis Says It Will Return in 2019, adweek.com by Adweek Staff Nov 14, 2017
- Innovative digital formats to drive global ad growth to 2019, zenithmedia.com by Jonathan Barnard Sep 13, 2017
- 26% of media consumption will be mobile in 2019, zenithmedia.com by Jonathan Barnard Jun 2, 2017
- Also on Advanced Television
2020
- 6 Trends in Digital Advertising That Take Us from 2017 to 2020, convinceandconvert.com by Zontee Hou Aug 9, 2017
2030
- Brexit Could Cost UK Advertising Market £1BN by 2030, zenithmedia.com by Bonnie Jordan Oct 13, 2016
BROADCAST TV & CABLE
2019
- India cable & satellite subs 175m by 2019, advanced-television.com, Apr 1, 2015
- Italian media/entertainment market €34.8m in 2019, advanced-television.com, Sep 28, 2015
- Still Too Much TV? Day Of Reckoning: Sometime In 2019, mediapost.com Sep 1, 2015
2020
- India: 20 UHD channels by 2020, advanced-television.com Oct 13, 2015
- FR – La moitié des stations locales pourraient fermer d’ici 2020, ledevoir.com by webmestre@ledevoir.com (La Presse canadienne) Jan 25
- Le secteur canadien du divertissement et des médias générera 50 milliards de dollars US en 2020, actusmedias.com by Yannick Jun 28
- Telefónica aims for 25 m FTTH in 2020, advanced-television.com 2016
- FR – La nouvelle Maison de Radio-Canada ouvrira ses portes en 2020, ledevoir.com by jcorriveau@ledevoir.com (Jeanne Corriveau)
- Mediaset sees €468m improvement in EBIT by 2020, advanced-television.com, Jan 20, 2017
2021
- TruTV Goes All-In on Reduced Ad Loads, Will Transition Entire Schedule by 2021, adweek.com by Adweek Staff Dec 19, 2017
2025
- By 2025, 50% of Adults Under 32 Will Not Pay For TV, blogs.forrester.com by James McQuivey Oct 8
2025
- Futuresource: Broadcasters all-IP by 2025, advanced-television.com, Dec 15, 2015
2028
- ABC Will Air the Oscars Through at Least 2028, adweek.com by Jason Lynch Sep 1
2030
- Netflix chief: “Broadcast TV extinct by 2030″, advanced-television.com, Nov 28, 2014
Media in General
2020
- A New Age For Media: ‘Hyper Acceleration’ Of Data, Internet Users, Speeds To Soar By 2020: Starcom, MediaDailyNews, 15/11/11
- How Will Marketers Buy And Sell Media in 2020?, exchangewire.com by Ronan Feb 12, 2014
2021
- Forrester: Digital media to reach $118B by 2021, thedrum.com Jan 30, 2017
NEWSPAPERS
2020
- New York Times intends to double online revenue by 2020, smartbrief.com Oct 9
- Here’s how The New York Times can double digital revenue by 2020, digiday.com by Lucia Moses Oct 13
2021
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
2025
- Most print newspaper brands will be obsolete by 2025: Report, marketingmag.ca by Chris Powell Sep 4
OUT-OF-HOME ADVERTISING
2020
Pay TV
2019
- Global Pay-TV Market Will Reach $324 Billion by 2019, socialmediatoday.com by David H Deans, Feb 18, 2015
- America pay-TV to fall $12bn by 2019, advanced-television.com, Mar 24, 2015
2020
- Global Pay-TV Market will Reach $313 Billion in 2020, socialmediatoday.com by David H Deans Mar 30 2015
- Also via Advanced Television
2021
- Africa pay-TV revenue to reach $6bn in 2021, advanced-television.com, Mar 14, 2017
- Spanish pay-TV to reach 7.1m subs by 2021, advanced-television.com by Editor Nov 14, 2021
Radio
2021
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
Other 2019+ Predictions
Finally, here are my other 2019 & beyond prediction posts to satisfy your curiosity.
- General predictions for 2020 until 2116
- Science predictions for 2020 until 2100
- Traditional Media Ad Spend Forecast 2019-2023
Did you catch my 2018 PREDICTIONS?
At the end of 2017, I published 7 posts outlining 2018 predictions, available by the time of publishing:
