- 2019 predictions, were you already wondering?
- Traditional Media predictions for 2019 and beyond
- More Traditional Media Predictions
- 2019 Science Predictions, what are you expecting?
- 2019 Digital Media Ad Spend Forecast
- Digital Advertising predictions for 2019 and beyond
- Sports Marketing Forecast for 2019 and beyond
- Mobile Predictions for 2019
- AR & VR Predictions for 2019
- IoT Predictions for 2019
- Marketing Predictions for 2019 & Beyond
- Content Marketing forecast for 2019 & Beyond
- 2019 Social Media Predictions
- 2019 Data & Analytics Predictions
- 2019 Traditional Ad Spend forecast
- 2019 Business Predictions
- 2019 Technology predictions
- 2019 MarTech predictions
- 2019 Telecom Technology predictions
- 2019 Television Technology predictions
Are you already wondering what 2019 traditional ad spend forecast to expect? I’ve compiled them for you, as well as those beyond 2019.
This series of posts is now an annual feature on this blog. However, this year they’ll be shorter and published weekly.
2019 Traditional Ad Spend Forecasts
This post covers traditional ad spend forecasts from 2019 through 2100. They cover Cinema, Newspapers, Radio, OOH, and Television.
My next posts over the coming weeks will dive into science, consumer behaviour, ad spend in every detail, mobile marketing, television, local advertising, social media, technology, wearables and many other topics – stay tuned!
Oddly enough no one is making predictions for future of magazine ad spend. That were no predictions in the last 4 years for each of these media’s future! I guess the future isn’t too bright there.
Please note that some of these predictions are in French. They are indicated with FR – before the prediction.
AD SPEND total media
2019
- US Online and Traditional Media Advertising Outlook, 2015-2019, marketingcharts.com 6:54 am
- Report: Digital ads to drive global media spending past $2T in 2019, smartbrief.com Jan 4
2020
- US Online and Traditional Media Advertising Outlook, 2016-2020, marketingcharts.com Jun 15
- Italian media to grow to €36bn by 2020, advanced-television.com, Sep 19, 2016
- FR – Le marché publicitaire en 2020: les prédictions de PwC, isarta.com by La Rédaction Oct 24, 2016
2021
- Internet, Media Revenue To Grow By $300B by 2021, Activate Consulting Firm Says, mediapost.com Oct 19, 2017
- Italy: Media & Entertainment to exceed €38bn in 2021, advanced-television.com by Editor Sep 25, 2017
Cinema Ad Spend
2019
- Cinema, Out-of-home Advertising Going Strong Through 2019, mediasalestoday.com by Kathy Crosett Jan 7
Local Markets Ad Spend
2019
- Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019, clickz.com by Yuyu Chen
2020
- Local Ad Spend Forecast, 2015-2020, marketingcharts.com Nov 6, 2014
- Local Ad Revenues Will Grow to $169 Billion by 2020 (video), blog.biakelsey.com by Mike Boland Jan 7
2021
- BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021, blog.biakelsey.com by Rick Ducey Jun 20, 2017
- Also on Mediapost,
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
- Local video ad spend to hit $37.6B by 2021, mediapost.com Feb 6, 2017
Newspaper Ad Spend
2021
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
Outdoor / Out Of Home Ad Spend
2019
- Cinema, Out-of-home Advertising Going Strong Through 2019, mediasalestoday.com by Kathy Crosett Jan 7
2020
Radio Ad Spend
2021
- Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021, adweek.com by Adweek Staff Mar 29, 2017
TV Ad Spend
2020
- Global Internet Ad Spend To Overtake Traditional TV By 2020, marketingland.com by Ginny Marvin Jun 23
- Nielsen: TV and Online Advertising Will Merge by 2020, clickz.com by Yuyu Chen Mar 10
- In the US, Mobile Ad Spend Forecast to Rival TV by 2020, marketingcharts.com Mar 16
- SpotX: £220m of connected TV advertising in UK in 2020, advanced-television.com, Sep 11, 2017
2021
- Digital ads to surpass TV, with a significant gap by 2021, smartbrief.com Aug 2, 2017
- China’s Digital Video Ad Spending to Overtake TV by 2021, emarketer.com Sep 13, 2017
- TV market in Africa/Middle East to grow 30% to 2021, advanced-television.com, Jun 30, 2017
- BIA/Kelsey Forecasts Local Video Market Set to Grow $5.4 Billion by 2021, blog.biakelsey.com by Rick Ducey Jun 20, 2017
2023
- Pay TV Profit Forecast: Steep Declines By 2023, mediapost.com
Other 2019+ Predictions
Finally, here are my other 2019 & beyond prediction posts to satisfy your curiosity.
Did you catch my 2018 PREDICTIONS?
At the end of 2017, I published 7 posts outlining 2018 predictions, available by the time of publishing:
