- 2017: year in Review
- 2017 Business in review
- 2017 advertising in review
- 2017 Marketing in review
- 2017 Social Media in review
What happened in 2017 where advertising is concerned? Like last year, I’ve split 2017 in review into several posts.
Previously we’ve covered:
Today’s post is all about the year in advertising: ad agencies, ad blocking, ad fraud, ad spend, ad tech, advertising in general
Ad agency
- Top 100 Digital Agencies 2017: The state of the industry, econsultancy.com by Donna-Marie Bohan Sep 29, 2017
- The Year of Living Fearlessly: How the McCann Machine Roared Back in 2017, adweek.com by Adweek Staff Dec 4, 2017
AD SPEND
United States
- AB: Podcast ad revenue to hit $220M in 2017, marketingdive.com by Joe Aunce Jun 28, 2017
- US SMBs Plan to Increase Social Media Budgets in 2017, emarketer.com Feb 3, 2017
- Online ad expenditure to exceed TV this year, advanced-television.com, Mar 29, 2017
- US TV ad spend up 60% in 2017, advanced-television.com by Editor Nov 7, 2017
- Ad Market Increase Likely to be 4.1% for 2017, salesfuel.com by Kathy Crosett Dec 5, 2017
United Kingdom
- £3.4bn Programmatic Ad Spend in 2017; Guardian Partners with Improve Digital, exchangewire.com by Sonja Kroll, Dec 15, 2017
Hong Kong
- Advertisers Expect Hong Kong Digital Ad Spending to Surpass Offline in 2017, emarketer.com Feb 27, 2017
India
- Mobile adspend in India to grow 85% in 2017, warc.com by Warc Oct 6, 2017
- India adspend to grow 13.5% in 2017, warc.com by Warc Feb 20, 2017
ADVERTISING
Canada
- FR – Classement des publicités les plus vues en 2017 au Canada sur YouTube : Chevrolet en tête, actusmedias.com by Yannick Dec 7, 2017
- FR – Les 10 campagnes québécoises de 2017, infopresse.com by L’équipe de rédaction Dec 6, 2017
United States
- What you need to know about the state of video ad viewability in 2017, thinkwithgoogle.com Sep 15, 2017
- Online advertising grew over 11% in the first half of 2017, smartinsights.com by Robert Jones, Nov 29 2017
- See All the Big Holiday Ads of 2017, adweek.com by Adweek Staff Nov 20, 2017
- Copyranter’s 9 most WTF ads of 2017, digiday.com by Mark Duffy Dec 1 2017
- Here’s Every Award Adweek Has Given Out in 2017, adweek.com by Adweek Staff, Dec 14, 2017
- 2017: The year identity changed everything, marketingland.com by Mike Sands, Dec 14, 2017
- The Best Blogs of 2017, adparlor.com by Ryan Rickard, Dec 13, 2017
- The 10 Best Ads of 2017, adweek.com by Adweek Staff Dec 11, 2017
- Giphy’s List of the Most Popular GIFs in 2017 Is a Gift to Behold, adweek.com by Adweek Staff Dec 8, 2017
- A look back at how digital advertising fared in 2017, smartbrief.com, Dec 15, 2017
United Kingdom
- Best Christmas Adverts of 2017, smartinsights.com by Jessica Wade Nov 21, 2017
Media
- Consumer media usage at 50hrs weekly in 2017, advanced-television.com by Editor Dec 6, 2017
Media Sales
- 18 Closing Phrases To Seal a Sales Deal in 2017, blog.hubspot.com by ebrudner@hubspot.com (Emma Brudner) May 31, 2017
Newspapers
- Community Newspapers Drive Results 2017, nmc-mic.ca by Brent Jolly Apr 25, 2017
- Also Engagement Fact Sheet, Automotive, Engagement
- Print Isn’t Dead! These 7 Great Ads Showed the Medium at Its Best in 2017, adweek.com by Adweek Staff, Dec 14 2017
Out of Home
- 13 Brilliant Outdoor Ads That Stopped People in Their Tracks in 2017, adweek.com by Adweek Staff, Dec 15, 2017
Programmatic Media
- Nearly 80% of digital display spend will be programmatic in 2017, emarketer.com Apr 20, 2017
- OpenX Mobile Business More Than Doubles In First Half of 2017, adtechdaily.com by Ad Tech Daily Dec 7, 2017
- Four key programmatic trends from 2017, econsultancy.com by Ben Davis , Dec 15, 2017
Paid SEARCH
- SEM Campaign Strategy: 4 Things to Know in 2017, blog.cmglocalsolutions.com by Pete Stafford Mar 28, 2017
- 4 Search Trends That Made Waves in 2017, toprankblog.com by Joshua Nite, Dec 2017
- Is holiday paid search more competitive in 2017 than 2016?, marketingland.com by Andy Taylor Dec 11, 2017
Radio & Audio
- Was 2017 The Year For Audio?, mediapost.com Feb 6, 2017
Social Media
- What Influences The Cost of Instagram Ads In 2017?, mackcollier.com by Mack Collier, Nov 29 2017
- 3 of the best Facebook campaign examples from 2017, smartinsights.com by Dave Chaffey, Dec 14 2017
TELEVISION & SMART TV
- US TV ad spend up 60% in 2017, advanced-television.com by Editor Nov 7, 2017
VIDEO
- 6 ways brands innovated with their video marketing strategies in 2017, thinkwithgoogle.com, Dec 14, 2017
- Best of 2017: The perilous pivot to video, digiday.com by Sahil Patel Dec 11, 2017
- The most watched ad on YouTube in 2017 was a spot from Samsung India Services, marketingland.com by Amy Gesenhues Dec 6, 2017
- FR – Bilan pub 2017 – l’art du 6 secondes, isarta.com by Philippe Jean Poirier Dec 11, 2017
- FR – Classement des publicités les plus vues en 2017 au Canada sur YouTube : Chevrolet en tête, actusmedias.com by Yannick Dec 7, 2017
Tomorrow’s post will focus on 2017 in Marketing.
