- 2018 Predictions – are you ready?
- 2018 Marketing Predictions
- 2018 Ad Spend Forecast
- 2018 Advertising Predictions
- 2018 Mobile Predictions
- 2018 Technology Predictions
2018 predictions are divided into 5 posts this week:
- 2018 in general (Monday)
- 2018 in general, business, consumer & science (Wednesday)
- 2018 marketing predictions (Thursday)
- 2018 ad spend forecasts (Friday)
- 2018 advertising predictions (Monday)
- 2018 mobile marketing predictions (Tuesday)
- 2018 technology predictions (Wednesday)
Today, discover 2018 ad spend forecasts for: advertising, ad fraud, ad measurement, media, media sales, newspapers, pay TV, real-time bidding, sports advertising, subscription video on demand, video, search engine marketing, and television.
ADVERTISING
- Why Dynamic Creative Optimisation Matters for 2018, exchangewire.com by Lindsay Rowntree Nov 24, 2017
Ad Fraud
- Juniper Research: Ad Fraud to Cost Advertisers $19 billion in 2018, Representing 9% of Total Digital Advertising Spend, adtechdaily.com by Ad Tech Daily Oct 17, 2017
- Also by Advanced Television
Ad Measurement
- Nielsen Will Finally Stop Using Paper TV Diaries in 2018, adweek.com by Jason Lynch Sep 19, 2016
MEDIA
- Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape, go.forrester.com by Susan Bidel Nov 9, 2017
- In 2018, Publishers Are Looking to Voice and Audio to Super Serve Their Audience, adweek.com by Adweek Staff Nov 16, 2017
- Publishers Like Teen Vogue and the Washington Post Share How They Plan to Conquer Digital in 2018, adweek.com by Adweek Staff Nov 9, 2017
Media sales
- The Top Sales Trends of 2018, blog.hubspot.com by afrost@hubspot.com (Aja Frost) Nov 2, 2017
NEWSPAPERS
- FR – La Presse adopte un modèle 100% numérique à partir de 2018, actusmedias.com Jun 2, 2017
Pay TV
- Recommendation engines in 75% of US pay-TV homes by 2018, advanced-television.com, Feb 25, 2014
- India pay-TV grows 11% pa to 2018, advanced-television.com, July 28, 2014
- 46m homes will subscribe to 4K pay-TV by 2018, advanced-television.com, Oct 15, 2014
- Pay-TV stays top revenue source to 2018, advanced-television.com, Oct 20, 2014
- 60% of LatAm pay-TV subs will have HD by 2018, advanced-television.com, Oct 22, 2014
REAL-TIME BIDDING / PROGRAMMATIC
- IDC: RTB-Based Guaranteed Media To Near $10B By 2018, by Chris Swanicke, April 4, 2014
- Programmatic display-ad prices to rise by 2018, mediapost.com, Nov 30 2016
- Zenith: PMPs Will Overtake RTB Buying By 2018, adexchanger.com by Alison Weissbrot Nov 29, 2016
- Google To Offer More Data Insights To Pubs, Release Its Answer To Header Bidding In 2018, adexchanger.com by Ryan Joe Oct 5, 2017
SEARCH ENGINE MARKETING
- What the State of PPC Report Reveals for 2018, ppchero.com by Haley Carpenter Oct 19, 2017
- 8 game-changing SEO trends that will dominate 2018, marketingland.com by Sponsored Content: SEO PowerSuite Nov 15, 2017
- Search and SEO in 2018, yoast.com by Joost de Valk Nov 27, 2017
- AMP-lify Your Digital Marketing in 2018, moz.com by EricEnge Nov 23, 2017
Smart TV (Over the top / Set-Top Box)
- More Than 1 in 4 Global TV Sets Forecast to be Internet-Connected by 2018, marketingcharts.com Oct 22, 2013
- Report: 759m global Connected TVs by 2018, advanced-television.com, Oct 21, 2013
- Online TV segment is projected to be worth $35 billion by 2018, smartbrief.com Oct 18, 2013
- IPTV subs to hit 102m in 2018, advanced-television.com, Dec 20, 2013
- LatAm OTT worth $1.84bn by 2018, advanced-television.com Sep 21 2015
- Study Projects Addressable TV Adverting to Explode in Popularity by 2018, adweek.com by Jason Lynch Nov 21, 2016
- Could 2018 Be The Year Of The OTT Breakthrough?, mediapost.com Nov 20 2017
SPORTS Advertising
- 3 Things Marketers Need To Do Now To Be Ready For The 2018 Olympic Games, blogs.imediaconnection.com by Jonathan Gottlieb, Feb 17, 2014
- BBC, ITV secure 2018/22 World Cup rights, dvanced-television.com, June 9, 2014
- Life After Tim Howard: Who Will Stand Tall for Team USA in 2018?, mashable.com by Alex Magdaleno, July 2, 2014
- CBC secures broadcast rights for the 2018 and 2020 Olympics, marketingmag.ca by Canadian Press Oct 28, 2014
- Team Bridgestone Preps For 2018 Olympics, mediapost.com Jun 29, 2017
- Publicis Wins IOC Branding/Image Assignment Leading Up To 2018 Winter Games, mediapost.com Mar 15, 2017
- Honda Won’t Be Returning to the Super Bowl in 2018, adweek.com by Adweek Staff, Nov 30 2017
SVOD (subscription video on demand)
- VoD market worth $45bn by 2018, advanced-television.com, Dec 19 2013
- VOD Revenue in Latin America to Reach $1.8 Billion by 2018, emarketer.com Oct 21 2015
- Netflix targets 50% original content by 2018, advanced-television.com, Sep 22 2016
VIDEO
- Mobile video viewing projected to double by 2018, smartbrief.com Feb 13, 2014
- 50% of online video views will be mobile in 4 years, smartbrief.com Apr 4, 2014
- By 2018, 84% Of Internet Traffic Will Be Video Content [Study], reelseo.com by Carla Marshall Jun 12, 2014
- Mobile Forecast to Capture Almost Half of US Digital Video Ad Spend in 2018, marketingcharts.com Jun 18, 2014
- 57% video ad revenue on Facebook, YouTube by 2018, advanced-television.com, Sep 18, 2015
- YouTube’s 30-second unskippable ads will disappear in 2018, marketingland.com Feb 21, 2017
- VIDEO! 2018 Forecasting, Media Time on Mobile, Wrecking Roadblocks, salesfuel.com by Courtney Huckabay Nov 8, 2017
- 4 Exciting Video Marketing Trends for 2018, marketinginsidergroup.com by Michael Brenner Oct 31, 2017
- Innovid survey: Video marketing expectations for 2018, advanced-television.com by Editor Nov 29 2017
- Marketers will boost their video activity in 2018, warc.com by Warc, Nov 30 2017
Television
- 2018 a crunch year for UK broadcasters, advanced-television.com by Editor Nov 3, 2017
