- 2018 Predictions – are you ready?
- 2018 Marketing Predictions
- 2018 Ad Spend Forecast
- 2018 Advertising Predictions
- 2018 Mobile Predictions
- 2018 Technology Predictions
What are the 2018 predictions for the various topics relevant to our chosen field of marketing and advertising?
Every year I publish a round-up of the various blog posts and news articles that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up. As with previous years, I’m dividing up 2018 predictions into multiple thematic posts.
Also, interesting to note, some predictions about 2018 presented below were published quite a few years ago in some cases. It’s fun to see how the future in panning out now comparative to what we thought would happen, say 5 years ago.
2018 Predictions
2018 predictions are divided into 5 posts this week:
- 2018 in general, business, consumer & science (Wednesday)
- 2018 marketing predictions (Thursday)
- 2018 ad spend forecasts (Friday)
- 2018 advertising predictions (Monday)
- 2018 mobile marketing predictions (Tuesday)
- 2018 technology predictions (Wednesday)
Today, discover 2018 predictions for Business, Consumer, Data, Ecommerce, Environment, Gaming, Health, Security, Science, Travel
2018 In General
- Where do you want to be in 2018?, 24 July 2013, SmartBrief on Leadership
- PQ Media: iGens Digital Media Use to Grow Over 10% Annually Through 2018, mediasalestoday.com by Kathy Crosett Dec 4, 2014
- 5 digital predictions for 2018, smartinsights.com by Jonathan Gabay Nov 2, 2017
Business
- Information Industry Outlook, 2018, mediapost.com Oct 25, 2017
- Sony hopes to reach $4.2 billion operating profit by 2018, mashable.com by The Associated Press Feb 18, 2015
- FR – Les nouvelles caractéristiques de la micro-entreprise en 2018, webmarketingcom.com, Sep 29, 2017
- 2018 is the year of enterprise-ready counterintelligence, blogs.gartner.com by Lawrence Pingree Jun 19, 2017
- Predictions 2018: Digital Strategy Reaches The Heartwood Of The Business, go.forrester.com by Jacob Morgan Nov 13, 2017
- Predictions 2018: Automation Will Alter The Global Workforce, go.forrester.com by Chris Gardner Nov 10, 2017
- Predictions 2018: A Year Of Reckoning, go.forrester.com by Carrie Johnson Nov 7, 2017
- Forrester Predicts More Companies Will Replace CMOs With Chief Growth Officers in 2018, adweek.com by Adweek Staff Nov 7, 2017
- The Best Strategy to Adopt in 2018 is a More Flexible One, mackcollier.com by Mack Collier Nov 29 2017
CONSUMERS & DEMOGRAPHICS
- 550m digital users in India by 2018, warc.com, 27 April 2015, by Warc
- By 2018, About 1 in 5 Americans Will Be of Hispanic Origin, 9 Apr 2013, MarketingCharts
DATA
- Global Mobile Data Traffic Will See Massive Growth By 2018 [Report], profectio.com by Dave Forde, Feb 14, 2014
- Cloud services adopted by 3.6bn by 2018, advanced-television.com, May 14, 2014
- Forrester predicts 80% of companies will fail to comply with GDPR in 2018, marketingland.com by Amy Gesenhues Nov 15, 2017
- Predictions 2018: Customer-Obsessed, Data-Driven Retailers Will Thrive In 2018, go.forrester.com by Sucharita Mulpuru-Kodali Nov 15, 2017
- Predictions 2018: The Blockchain Revolution Will Have To Wait A Little Longer, go.forrester.com by Martha Bennett Nov 10, 2017
- Five Chinese consumer trends for 2018, warc.com by Warc Nov 2, 2017
- Online Generation Z trends 2018, smartinsights.com by Carolanne Mangles Dec 1 2017
ECOMMERCE / M-COMMERCE
- M-Commerce to Account for More Than Half of Online Sales by 2018, ad-ology.com by Shannon Bryant, June 2, 2014
- Global Retail and E-Commerce Sales Forecast, 2013-2018, marketingcharts.com, Jan 2, 2015
- Hispanic Food Shoppers to Spend $86 Billion by 2018, audiencescan.com by Courtney Huckabay Stone Mar 27, 2015
- Predictions 2018: Customer-Obsessed, Data-Driven Retailers Will Thrive In 2018, go.forrester.com by Sucharita Mulpuru-Kodali Nov 15, 2017
- Cyber Monday May Look Different In 2018 If FCC Dismantles Net Neutrality, mediapost.com Nov 27, 2017
- Why social commerce will take off in 2018, smartinsights.com by Jessica Wade, Dec.4 2017
ENVIRONMENT
- Montreal to ban plastic shopping bags by 2018, marketingmag.ca by Canadian Press Feb 23, 2016
GAMING
- Digital games revenues $100bn per annum by 2018, advanced-television.com, Oct 7, 2015
Health
- 11 Ways How Personal Technologies Will Disrupt Healthcare in 2018, blogs.gartner.com by Werner Goertz Nov 14, 2017
Security
- 2018 Planning Guide for Security and Risk Management, blogs.gartner.com by Anton Chuvakin Oct 5, 2017
SCIENCE
- Russia will start sending tourists to space again in 2018, mashable.com by The Associated Press Mar 24, 2015
- FR – Japon: une mission inhabitée sur la Lune vers 2018-2019, fr.canoe.ca Apr 22, 2015
- FR – Un feu d’artifice stellaire exceptionnel aura lieu en 2018, fr.canoe.ca Jul 10, 2015
- FR – Insight: le robot de la NASA partira vers Mars en mai 2018, fr.canoe.ca Mar 10, 2016
TRAVEL
- Top Five 2018 Experiential Travel Trends in Glamping, salesfuel.com by Courtney Huckabay Nov 2, 2017
