What happened to marketing in 2016? Like last year, I’ve split the 2016 in review into several posts.
Previously we covered
- 2016 in general: 2016 general,design, fashion, food, journalism, music, science, sports and technology
- 2016 in business: business in general,customer service, ecommerce, privacy and website.
- 2016 in advertising: ad agencies,ad blocking, ad fraud, ad spend, ad tech, advertising in general, newspapers, radio & audio, out of home, search, television, and video
- 2016 in marketing: affiliate marketing,analytics, content marketing, email marketing, marketing in general, marketing technology, podcasting and SEO.
Today’s post is all about the year in mobile, social media and more specifically Facebook, Instagram and Twitter, while also covering virtual reality and internet of things (which are mostly mobile right?).
Mobile
- Study: Teen smartphone ownership will near 75% in 2016, smartbrief.com Jul 7
- IAB Continues to Make Mobile Work in 2016, iab.com by Shira Orbach Yesterday
- Mobile: the main platform for online video in 2016, zenithmedia.com by Heidi Pomfret Oct 13, 2016
- Mobile Internet Consumption to Grow 28% in 2016, zenithmedia.com by Heidi Pomfret Oct 13, 2016
- 2016 Mobile Marketing Trends Report, mmaglobal.com by Marianna Lopez Oct 12, 2016
- Apple captures record 91% of global smartphone profits in Q3 of 2016, tabtimes.com by David Imel
- These Were the Hottest Apps, Games and Gadgets of 2016, adweek.com by Adweek Staff Nov 29
- Apple announces 2016’s best iPhone, iPad, and Mac apps, games, and music, tabtimes.com by Robert Triggs
- Here’s how mobile marketing evolved in 2016, econsultancy.com Dec 19
- What were the biggest mobile marketing trends of 2016?, econsultancy.com by Nikki Gilliland Dec 15
- New Brief! Mobile Milestones 2016, marketingcharts.com Dec 13
- 7 Moments From 2016 That Show Periscope Still Draws a Crowd, adweek.com by Christopher Heine Dec 9
- Top smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slots, arketingland.com by Greg Sterling
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SOCIAL MEDIA
- Report: Social Media Examiner 2016 State of Social Media Marketing, toprankblog.com by Ashley Zeckman Jun 1
- 5 Interesting Insights from Buffer’s The State of Social 2016 Report, toprankblog.com by Caitlin Burgess Nov 16
- 5 Numbers and What They Meant for Social Media in 2016, socialmediatoday.com by Patrick Sutton Nov 14
- SMTLive Roundup: Social Media in 2016, socialmediatoday.com by Patrick Sutton
- The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017, blog.bufferapp.com by Alfred Lua Dec 6
- Five Unexpected Stats About Social Media from 2016, emarketer.com
- 2016: The Year in Social Media, marketingland.com by Tim Peterson
- 5 platform products that tanked in 2016, digiday.com by Ross Benes Dec 22
- 2016 Social Media Year in Review, blog.360i.com by 360i Dec 22
- What were the biggest social media trends of 2016?, econsultancy.com by Nikki Gilliland Dec 13
- How the 2016 US Presidential Election Will Change Social Media, socialmediatoday.com by Andrew Hutchinson Dec 9
- Why live video was the biggest social trend of 2016, econsultancy.com by Nikki Gilliland Dec 20
- FR – L’année 2016 sur les réseaux sociaux, infopresse.com by Pierre-Yves Robert Dec 21
- How social media evolved in 2016, marketingland.com
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SOCIAL MEDIA – Facebook
- FR – Retour sur 2016, façon Facebook, infopresse.com by L’équipe de rédaction Dec 13
- FR – L’année 2016 sur Facebook, isarta.com by Roch Courcy Dec 12
- The Most Shared Articles on Facebook in 2016 (and What We Can Learn from Them), socialmediatoday.com by Andrew Hutchinson Dec 9
- Facebook Ruled Mobile Roost In 2016, mediapost.com
- Facebook Looks Back At 2016 Open-Source Projects, mediapost.com
SOCIAL MEDIA – Instagram
- FR – L’année 2016 sur Instagram, isarta.com by Roch Courcy Dec 9
SOCIAL MEDIA – Twitter
- 52M US consumers will use Twitter once a month in 2016, emarketer.com, 10/27/2016
- 2016 sur Twitter, isarta.com by Roch Courcy
- 7 Moments From 2016 That Show Periscope Still Draws a Crowd, adweek.com by Christopher Heine Dec 9
Virtual Reality
- $1.1bn already invested in VR in 2016, advanced-television.com by Editor Mar 10
- The State of VR: Summer 2016, blog.360i.com by Fitz Maro Sep 2
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WEARABLES / Internet of things
- Wearables market to reach $14bn revenue in 2016, advanced-television.com by Editor Feb 19
- Mobile operator revenues from IoT at €11bn in 2016, advanced-television.com by Editor Dec 14
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