
- Color Psychology Secrets to Increase Your Website Conversions
- 2018 & Beyond, are you ready?
- Ad Spend in 2018 & beyond
- Advertising in 2018 & beyond
- Mobile & the Internet of things in 2018 & Beyond
- Content & Social Media Marketing in 2018 & Beyond
- Traditional Media in 2018 & Beyond
- Business in 2018 & Beyond
- Technology in 2018 & beyond
- Page Speed: How It Affects Your Website
Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for.
2018 AND BEYOND
So far I’ve covered the following topics in previous posts:
The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel,
Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital ad spend, programmatic ad spend, digital video ad spend, local ad spend, mobile ad spend, native advertising ad spend, newspaper ad spend, out of home ad spend, sports ad spend, social media ad spend, and television ad spend.
Advertising in 2018+. This post covers advertising in general, ad agencies, ad blocking, ad measurement, media in general, real-time bidding / programmatic media buying, search engine marketing, and sports advertising.
Mobile in 2018+. This post covers augmented reality, beacons, connected devices, mobile gaming, mobile marketing, mobile messaging, nfc, phablets, tablets, mobile video, mobile payments, and virtual reality.
Today we are focusing on advertising in general and digital more specifically. Note that future posts will cover traditional media more in depth: broadcast TV & cable, coupons, DVR, gaming, local media, media sales, newspapers, out of home, PayTV, Smart TV, Sports Television, subscription video on demand, and online video.
Broadcast TV & Cable
- 2019 – India cable & satellite subs 175m by 2019, advanced-television.com by Editor Apr 1
- 2019 – Italian media/entertainment market €34.8m in 2019, advanced-television.com by Editor Sep 28
- 2019 – Still Too Much TV? Day Of Reckoning: Sometime In 2019, mediapost.com Sep 1
- 2020 – India: 20 UHD channels by 2020, advanced-television.com by Editor Oct 13
- 2020 – FR – La moitié des stations locales pourraient fermer d’ici 2020, ledevoir.com by webmestre@ledevoir.com (La Presse canadienne) Jan 25
- 2020 – Le secteur canadien du divertissement et des médias générera 50 milliards de dollars US en 2020, actusmedias.com by Yannick Jun 28
- 2020 – Telefónica aims for 25 m FTTH in 2020, advanced-television.com
- 2020 – FR – La nouvelle Maison de Radio-Canada ouvrira ses portes en 2020, ledevoir.com by jcorriveau@ledevoir.com (Jeanne Corriveau)
- 2025 – By 2025, 50% of Adults Under 32 Will Not Pay For TV, blogs.forrester.com by James McQuivey Oct 8
- 2025 – Futuresource: Broadcasters all-IP by 2025, advanced-television.com by Editor Dec 15 2015
- 2028 – ABC Will Air the Oscars Through at Least 2028, adweek.com by Jason Lynch Sep 1
- 2030 – Netflix chief: “Broadcast TV extinct by 2030″, advanced-television.com by Editor
Coupons
- By 2020 Beacons will Distribute 1.6 Billion Coupons to Smartphones, audiencescan.com by Courtney Huckabay
DVR
- 2019 – DVR market to grow at 15% CAGR to 2019, advanced-television.com by Editor Nov 30
GAMING
- 2018 – Digital games revenues $100bn per annum by 2018, advanced-television.com by Editor Oct 7
LOCAL MEDIA
- 2018 – U.S. Local Media Ad Revenue to Reach $158.6B in 2018, mediasalestoday.com by MST Staff Apr 30
- 2019 – Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019, clickz.com by Yuyu Chen
Media sales
- 2020 – What Will Sales Look Like in 2020? 5 Predictions for the Future, blog.hubspot.com by esnider@hubspot.com (Emma Snider) Nov 3
- 2020 – Which Types of Salespeople Will Become Obsolete in 2020? [Webinar], blog.hubspot.com by dkhim@hubspot.com (David Ly Khim)
- 2020 – 5 Skills Every Salesperson Will Need in 2020, blog.hubspot.com by afrost@hubspot.com (Aja Frost) Aug 30
- 2020 – 1 Million B2B Sales Jobs Will Vanish by 2020, Will Yours Be One?, mediasalestoday.com by Rachel Cagle
NEWSPAPERS
- 2020 – New York Times intends to double online revenue by 2020, smartbrief.com Oct 9
- 2020 – Here’s how The New York Times can double digital revenue by 2020, digiday.com by Lucia Moses Oct 13
- 2025 – Most print newspaper brands will be obsolete by 2025: Report, marketingmag.ca by Chris Powell Sep 4
OUT-OF-HOME ADVERTISING
Pay TV
- 2018 – Recommendation engines in 75% of US pay-TV homes by 2018, advanced-television.com
- 2018 – India pay-TV grows 11% pa to 2018, advanced-television.com
- 2018 – 46m homes will subscribe to 4K pay-TV by 2018, advanced-television.com
- 2018 – Pay-TV stays top revenue source to 2018, advanced-television.com
- 2018 – 60% of LatAm pay-TV subs will have HD by 2018, advanced-television.com
- 2019 – Global Pay-TV Market Will Reach $324 Billion by 2019, socialmediatoday.com by David H Deans Feb 18
- 2019 – N. America pay-TV to fall $12bn by 2019, advanced-television.com by Editor Mar 24
- 2020 – Global Pay-TV Market will Reach $313 Billion in 2020, socialmediatoday.com by David H Deans Mar 30
- Also via Advanced Television,
smart tv (Over the top / Set-Top Box)
- 2018 – More Than 1 in 4 Global TV Sets Forecast to be Internet-Connected by 2018, marketingcharts.com Oct 22
- 2018 – Report: 759m global Connected TVs by 2018, advanced-television.com by Editor Oct 21
- 2018 – Online TV segment is projected to be worth $35 billion by 2018, smartbrief.com Oct 18
- 2018 – IPTV subs to hit 102m in 2018, advanced-television.com by Editor
- 2018 – LatAm OTT worth $1.84bn by 2018, advanced-television.com by Editor Sep 21
- 2018 – Study Projects Addressable TV Adverting to Explode in Popularity by 2018, adweek.com by Jason Lynch Nov 21
- 2019 – 53% of UK homes to have smart TVs by 2019, advanced-television.com
- 2019 – Digital media adaptors to reach 60m by 2019, advanced-television.com by Editor Feb 19
- 2020 – Connected devices reach 1bn, will be 2bn by 2020, advanced-television.com by Editor
- 2020 – Nearly 1bn Connected TVs by 2020, advanced-television.com by Editor
- 2020 – OTT revenues $42bn by 2020, , advanced-television.com
- 2020 – 3 in 10 TV Sets Globally Forecast to be Internet-Connected by 2020, marketingcharts.com
- 2020 – For many, Internet streaming will surpass TV by 2020, smartbrief.com Jan 8
- 2020 – OTT ads $40bn by 2020, advanced-television.com by Editor Apr 13
- 2020 – Forecast: Hybrid STBs will fuel market to 2020, advanced-television.com
- 2022 – STB market worth $25bn+ by 2022, advanced-television.com
- 2024 – ITV extends Ericsson playout contract to 2024, advanced-television.com by Editor Sep 2
- 2025 – Millennials 65% of LatAm OTT consumption by 2025, advanced-television.com by Editor Jun 19
- 2025 – By 2025, 50% of Adults Under 32 Will Not Pay For TV, blogs.forrester.com by James McQuivey Oct 8
Sport TV & Video
- 2019 – La Liga launches bid process for TV rights to 2019, advanced-television.com by Editor Nov 17
- 2020 – How programmable will dominate the 2020 Olympics, digiday.com by AppNexus Aug 5
- 2022 – CBC nabs broadcast rights to 2022 and 2024 Olympic Games, marketingmag.ca by Canadian Press Oct 22
- Also via Infopresse
- 2024 – Wimbledon remains on BBC to 2024, advanced-television.com by Editor Nov 21
SVOD (subscription video on demand)
- 2018 – VoD market worth $45bn by 2018, advanced-television.com by Editor Dec 19
- 2018 – VOD Revenue in Latin America to Reach $1.8 Billion by 2018, emarketer.com Oct 21
- 2018 – Netflix targets 50% original content by 2018, advanced-television.com by Editor Sep 22
- 2019 – Western Europe 23% of Netflix subs by 2019, advanced-television.com by Editor Jun 10
- 2019 – VoD and DVD sales to pass $43bn in 2019, advanced-television.com
- 2019 – Analyst: Netflix largest US network by 2019, advanced-television.com by Editor May 11
- 2020 – European SVoD subs to reach 50m by 2020, advanced-television.com by Editor Jul 4, 2016
- 2020 – Analyst: Netflix 130m subs by 2020, advanced-television.com by Editor Sep 25
- 2020 – Analyst: 9m APAC Netflix subs by 2020, advanced-television.com by Editor Jan 19
- 2020 – More à la carte services expected by 2020, advanced-television.com by Editor Jan 7
- 2020 – North America SVoD revenues $7bn by 2020, advanced-television.com by Editor Jun 26
- 2021 – Netflix, Prime revenues to double by 2021, advanced-television.com by Editor Jul 21
- 2025 – 25% of Dutch TV viewing VoD by 2025, advanced-television.com by Editor Jul 18
VIDEO
- 2018 – Mobile video viewing projected to double by 2018, smartbrief.com Feb 13
- 2018 – 50% of online video views will be mobile in 4 years, smartbrief.com Apr 4
- 2018 – By 2018, 84% Of Internet Traffic Will Be Video Content [Study], reelseo.com by Carla Marshall Jun 12
- 2018 – Mobile Forecast to Capture Almost Half of US Digital Video Ad Spend in 2018, marketingcharts.com Jun 18
- 2018 – 57% video ad revenue on Facebook, YouTube by 2018, advanced-television.com by Editor Sep 18
- 2019 – DPI and web/video optimisation to reach $5bn by 2019, advanced-television.com by Editor Feb 20
- 2019 – By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study], reelseo.com by Carla Marshall Feb 5
- 2019 – UK streaming market £1bn by 2019, advanced-television.com by Editor Mar 20
- 2019 – Are Your Video Ads Making an Impression?; Annual Global Advertising Spend on Mobile Devices is Expected to Reach $105bn by 2019, exchangewire.com by Rebecca Muir May 14
- 2019 – Mobile Will Account for 47.7% of All Digital Video Spending by 2019, mediasalestoday.com by Amanda Reardon Jun 11
- 2019 – 80% of global Internet consumption will be video by 2019, smartbrief.com Yesterday
- 2020 – By 2020, 75% of Mobile Traffic will be Video [Cisco Study], reelseo.com by Carla Marshall Feb 9
- 2020 – Video 80% of Internet traffic by 2020, advanced-television.com by Editor Sep 12 2016
- 2020 – Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020, adweek.com by Christopher Heine Sep 27, 2016
- 2025 – Mobile video 20% of total viewing by 2025, advanced-television.com by Editor Mar 6, 2015
DID YOU CATCH MY 2017 PREDICTIONS ?
2017 predictions are divided into 5 posts: