- Color Psychology Secrets to Increase Your Website Conversions
- 2018 & Beyond, are you ready?
- Ad Spend in 2018 & beyond
- Advertising in 2018 & beyond
- Mobile & the Internet of things in 2018 & Beyond
- Content & Social Media Marketing in 2018 & Beyond
- Traditional Media in 2018 & Beyond
- Business in 2018 & Beyond
- Technology in 2018 & beyond
- Page Speed: How It Affects Your Website
Wondering what’s in store for mobile and the internet of things? Wonder no more, below you will find more than what you were hoping for. What’s the “internet of things”? It is the embodiment of terms such as wearables, connected devices and smart devices.
2018 AND BEYOND
So far I’ve covered the following topics in previous posts:
The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel,
Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital ad spend, programmatic ad spend, digital video ad spend, local ad spend, mobile ad spend, native advertising ad spend, newspaper ad spend, out of home ad spend, sports ad spend, social media ad spend, and television ad spend.
Advertising. This post covers advertising in general, ad agencies, ad blocking, ad measurement, media in general, real-time bidding / programmatic media buying, search engine marketing, and sports advertising.
Today we are focusing on mobile from every angle: augmented reality, beacons, connected devices, mobile gaming, mobile marketing, mobile messaging, nfc, phablets, tablets, mobile video, mobile payments, and virtual reality.
Augmented Reality
- 2018 – Report: Apple working on augmented reality glasses for potential 2018 release, marketingland.com by Greg Sterling Nov 16
- 2021 – AR app downloads to top 2.3bn by 2021, advanced-television.com, 10/27/2016
- 2035 – AR Market Projected To Reach $1.3 Trillion, 25% Of Online Commerce By 2035, mediapost.com Oct 24
Beacons
- 2020 – By 2020 Beacons will Distribute 1.6 Billion Coupons to Smartphones, audiencescan.com by Courtney Huckabay
CONNECTED DEVICES / WEARABLES / INTERNET OF THINGS
- 2018 – Smart home revenues $71bn by 2018, advanced-television.com by Editor Feb 12
- 2018 – IoT devices to overtake mobile phones by 2018, advanced-television.com by Editor Jun 1
- 2019 – Smart Wearables Market Will Reach $53.2 Billion in 2019, socialmediatoday.com by David H Deans
- 2019 – Smartwatch advertising spend to reach $69m by 2019: report, mobilemarketer.com Apr 21
- 2019 – IDC: Steady surge in wearable sales forecast through 2019, smartbrief.com Dec 28 2015
- 2020 – In the Kitchen of 2020, Fridges Sing and Countertops Find Recipes, mashable.com by Samantha Murphy Kelly
- 2020 – Samsung: By 2020, all of our products will be connected to the web, mashable.com by Samantha Murphy Kelly
- 2020 – Gartner: 250M connected cars by 2020 as part of Internet of Things expansion, smartbrief.com Jan 27
- 2020 – IoT platform to grow to €2.4bn in 2020, advanced-television.com by Editor May 1
- 2020 – Internet of Things Spending to Reach 1.7 Trillion by 2020, clickz.com by Yuyu Chen Jun 5
- 2020 – Forecast: Connected devices will reach 34 billion by 2020, smartbrief.com Jan 25
- Aussi via WARC
- 2026 – How the wearables market will evolve by 2026, smartbrief.com
Mobile gaming
- 2019 – Mobile gaming wagers to jump 43% by 2019, smartbrief.com Jan 4
- 2020 – Mobile gaming projected to grow 35% by 2020, smartbrief.com Oct 8
- 2025 – DeWolfe: 10 companies will control all mobile game revenue by 2025, smartbrief.com
MOBILE MARKETING
- 2018 – Mobile traffic to climb 11-fold by 2018, iabuk.net
- 2018 – Mobile downloads to soar by 900% in 2018, smartbrief.com
- 2018 – Mobile Retail Purchases to Exceed $700B by 2018, marketingforecast.com by Shannon Bryant Jan 16
- 2018 – Gartner Predicts .01% Apps Financially Successful in 2018, ipglab.com by IPG Lab Jan 16
- 2018 – Mobile media worth $380bn by 2018, advanced-television.com by Editor
- 2018 – Smartphones poised to reach one-third of the world by 2018, smartbrief.com Jan 14
- 2018 – Mobile web access to surpass all other devices combined by 2018, zenithoptimedia.com by Heidi Pomfret Sep 16
- 2018 – Smartphone ownership 66% by 2018, advanced-television.com by Editor Nov 25
- 2018 – Two thirds of people living in top digital markets will own a smartphone by 2018, zenithoptimedia.com by Jonathan Barnard Nov 23
- 2019 – App revenues to reach $99bn by 2019, advanced-television.com by Editor Apr 1
- 2019 – Calls to Businesses from Smartphones Will Reach 162 Billion by 2019, blog.biakelsey.com by Mike Boland Jun 26
- 2019 – Mobile to become dominant device by 2019, wearesocial.com by Lauren Underwood Apr 21
- 2020 – Smartphone adoption will triple by 2020, warc.com by Warc
- 2020 – 90% will own mobile phone by 2020, advanced-television.com
- 2020 – Study: 3.8B people will access mobile Internet by 2020, smartbrief.com Nov 14
- 2020 – Smartphones to Represent Nearly 70% of Mobile Connections in Colombia by 2020, emarketer.com Jan 22
- 2020 – 70% global smartphone users by 2020, advanced-television.com by Editor Jun 3
- 2020 – Developing markets to drive smartphone usage to 6.1 billion by 2020, smartbrief.com Jun 4
- 2020 – mHealth to Exceed $42 Billion by 2020, audiencescan.com by Courtney Huckabay Stone 6:38 am
- 2020 – LTE Advanced to cover 70% of population by 2020, advanced-television.com by Editor Nov 13, 2015
- 2021 – Ericsson: 5G mobile subs to hit 150m by 2021, advanced-television.com by Editor Nov 18, 2015
- 2021 – ‘Internet of Things’ devices to triple by 2021, advanced-television.com by Editor Dec 14, 2016
Mobile Messaging
- 2018 – Report: 2 billion mobile messaging app users by 2018, smartbrief.com Nov 23
- 2019 – More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019, emarketer.com Nov 29
Mobile payements
- 2018 – Gartner: Half of consumers will pay via mobile by 2018, smartbrief.com Jan 8, 2016
- 2019 – US mobile payments to surge to $210.45B by 2019, smartbrief.com Dec 2, 2016
- 2019 – Mobile payment surge projected, topping $1 trillion in 2019, smartbrief.com
- 2020 – Report: 2B customers will use mobile banking by 2020, mobilecommercedaily.com, 10/27/2016
Mobile video
- 2018 – 50% of online video views will be mobile in 4 years, smartbrief.com Apr 4
- 2019 – By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study], reelseo.com by Carla Marshall Feb 5
- 2020 – By 2020, 75% of Mobile Traffic will be Video [Cisco Study], reelseo.com by Carla Marshall Feb 9
- Also from MediaPost, Advanced Television
- 2020 – Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020, adweek.com by Christopher Heine Sep 27, 2016
- 2021 – Ericsson: “Video 70% of mobile traffic by 2021”, advanced-television.com by Editor Dec 9
- 2021 – Global mobile video ad spend to grow 28% by 2021, smartbrief.com Jul 7
- 2025 – Mobile video 20% of total viewing by 2025, advanced-television.com by Editor Mar 6
NFC
- 2020 – 254M consumers seen adopting NFC payments by 2020, smartbrief.com
- 2020 – NFC Market To Reach $21.84 Billion By 2020, mediapost.com Mar 31
PHABLETS
- 2018 – Over 120 million phablets to be sold by 2018, iabuk.net Jan 27
- 2018 – Phablets shipments ramping up – 20M in 2013, 120M by 2018, tabtimes.com by TabTimes Staff Jan 22
- 2018 – Global phablet shipments to reach 120m by 2018, advanced-television.com by Editor Jan 22
TABLETS
- 2018 – Global tablet market to rebound in 2018, advanced-television.com by Editor Sep 1
Virtual Reality
- 2020 – 30m Virtual Reality headsets sold by 2020, advanced-television.com by Editor 11:29 am
- 2020 – VR revenue could be $120bn by 2020, advanced-television.com
- 2020 – Smart Glasses May Replace Smartphones by 2020, EETimes, by Jessica Lipsky, 3/15/2016
- 2021 – VR gambling to grow 800% by 2021, advanced-television.com by Editor Oct 11, 2016
- 2025 – Consumer VR revenue to top $18bn in 2025, advanced-television.com by Editor Jan 8
- 2026 – Reality Check = $38 Billion Dollars By 2026, c3metrics.com by Justin Campagnone Nov 8
DID YOU CATCH MY 2017 PREDICTIONS ?
