- Color Psychology Secrets to Increase Your Website Conversions
- 2018 & Beyond, are you ready?
- Ad Spend in 2018 & beyond
- Advertising in 2018 & beyond
- Mobile & the Internet of things in 2018 & Beyond
- Content & Social Media Marketing in 2018 & Beyond
- Traditional Media in 2018 & Beyond
- Business in 2018 & Beyond
- Technology in 2018 & beyond
- Page Speed: How It Affects Your Website
Are you seeking a crystal ball to tell you what the future holds for advertising? Look no further!
2018 AND BEYOND
So far I’ve covered the following topics in previous posts:
The future in general. This post covers consumers & demographics, the environment, food, health, marketing, privacy, science, travel,
Ad Spend in 2018+. This post covers ad spend globally, cinema ad spend, digital ad spend, programmatic ad spend, digital video ad spend, local ad spend, mobile ad spend, native advertising ad spend, newspaper ad spend, out of home ad spend, sports ad spend, social media ad spend, and television ad spend.
Today we are focusing on advertising in general and digital more specifically. Note that future posts will cover traditional media more in depth: advertising in general, ad agencies, ad blocking, ad measurement, media in general, real-time bidding / programmatic media buying, search engine marketing, and sports advertising.
ADVERTISING in general
- 2030 – Brexit Could Cost UK Advertising Market £1BN by 2030, zenithmedia.com by Bonnie Jordan Oct 13, 2016
AD AGENCIES
- 2020 – Make A Wish: Agencies in 2020, digiday.com by Digiday Content Studio Feb 13
- 2020 – Dentsu to be agency of record 2020 Olympics in Tokyo, smartbrief.com Apr 23
- 2020 – What Will Your Agency Look Like in 2020?, smartbrief.com Nov 6
- 2020 – This Agency’s Summer Interns Imagined What Brands Will Look Like on Snapchat in 2020, adweek.com by Lauren Johnson Apr 26
- 2025 – What ad agencies will look like in 2025, digiday.com by Mark Duffy 6:49 am
Ad Blocking
- 2020 – Ad Blocking Will Cost U.S. Publishers $12B By 2020, mediapost.com May 19, 2016
- Aussi via Digiday,
- 2020 – Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers, mediapost.com Jun 28, 2016
Ad Measurement
- 2018 – Nielsen Will Finally Stop Using Paper TV Diaries in 2018, adweek.com by Jason Lynch Sep 19
MEDIA
- 2020 – A New Age For Media: ‘Hyper Acceleration’ Of Data, Internet Users, Speeds To Soar By 2020: Starcom, MediaDailyNews, 15/11/11
- 2020 – How Will Marketers Buy And Sell Media in 2020?, exchangewire.com by ronan Feb 12
REAL-TIME BIDDING / PROGRAMMATIC
- 2018 – IDC: RTB-Based Guaranteed Media To Near $10B By 2018, feedproxy.google.com by Chris Swanicke
- 2018 – Programmatic display-ad prices to rise by 2018, mediapost.com
- 2018 – Zenith: PMPs Will Overtake RTB Buying By 2018, adexchanger.com by Alison Weissbrot Nov 29
- 2020 – Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020, adweek.com by Christopher Heine Sep 27, 2016
SEARCH ENGINE MARKETING
- 2020 –Local SEO for mobile to drive mobile ad spending through 2020, smartbrief.com Jun 17
- 2025 – 3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?, toprankblog.com by Lee Odden Nov 12
SPORTS Advertising
- 2018 – 3 Things Marketers Need To Do Now To Be Ready For The 2018 Olympic Games, blogs.imediaconnection.com by Jonathan Gottlieb 6:56 am
- 2018 – BBC, ITV secure 2018/22 World Cup rights, dvanced-television.com
- 2018 – Life After Tim Howard: Who Will Stand Tall for Team USA in 2018?, mashable.com by Alex Magdaleno
- 2018 – CBC secures broadcast rights for the 2018 and 2020 Olympics, marketingmag.ca by Canadian Press Oct 29
- 2019 – Eurosport wins European Athletics until 2019, advanced-television.com, 4 April, 2016
- 2020 – Nike extends contract with US Olympic team through 2020, marketingmag.ca by Associated Press Nov 25
- 2020 – Online eSports audiences to exceed 310m by 2020, advanced-television.com by Editor Nov 6
- 2022 – A winter World Cup 2022 could add £12 million to UK TV ad market, zenithoptimedia.com by Bonnie Jordan Apr 1
- 2022 – Beijing wins bid to host 2022 Winter Olympic Games, mashable.com by Jenni Ryall Jul 31
- 2022 – China’s Winter Olympics 2022 theme sounds way too much like Frozen’s ‘Let It Go’, mashable.com by Victoria Ho 6:47 am
- 2024 – Boston named as U.S. bid to host 2024 Summer Olympics, mashable.com by Patrick Kulp Jan 9
- 2025 – Disney, Time Warner extend NBA rights through 2024-2025 season, smartbrief.com
- 2025 – What your Super Bowl party will look like in 2025, mashable.com by Samantha Murphy Kelly Jan 27
- 2026 – FIFA suspends the World Cup 2026 bidding process, mashable.com by Tim Chester Jun 10
- 2032 – NBCUniversal Drops $7.7 Billion to Broadcast Olympics Through 2032, mashable.com by Jason Abbruzzese May 8
