- Color Psychology Secrets to Increase Your Website Conversions
- 2018 & Beyond, are you ready?
- Ad Spend in 2018 & beyond
- Advertising in 2018 & beyond
- Mobile & the Internet of things in 2018 & Beyond
- Content & Social Media Marketing in 2018 & Beyond
- Traditional Media in 2018 & Beyond
- Business in 2018 & Beyond
- Technology in 2018 & beyond
- Page Speed: How It Affects Your Website
Are you looking for ad spend forecasts? For total media? For digital only? For television? Whatever you’re looking for, I likely have a link for it in this post!
2018 AND BEYOND
So far I’ve covered the following topics in previous posts : the future in general, consumers & demographics, the environment, food, health, marketing, privacy, science, and travel.
This time around, we’re all about ad spend predictions for 2018 and way beyond that! Ad Spend is broken down into : ad spend globally, cinema ad spend, digital ad spend, programmatic ad spend, digital video ad spend, local ad spend, mobile ad spend, native advertising ad spend, newspaper ad spend, out of home ad spend, sports ad spend, social media ad spend, and television ad spend.
Oddly enough no one is making predictions for future radio or magazine ad spend. That is no predictions in the last 3 years! I guess the future isn’t too bright there.
AD SPEND
See below separated ad spend categories for Online, Mobile, TV, Programmatic, Out of home, Local Markets, Video, Social Media, Sports
- 2018 – US Traditional Media Advertising Outlook, 2013-2018, marketingcharts.com Jun 10
- 2018 – Addressable TV ad spend to hit $2B by 2018, smartbrief.com Ju
- 2019 – US Online and Traditional Media Advertising Outlook, 2015-2019, marketingcharts.com 6:54 am
- 2019 – Report: Digital ads to drive global media spending past $2T in 2019, smartbrief.com Jan 4
- 2020 – US Online and Traditional Media Advertising Outlook, 2016-2020, marketingcharts.com Jun 15
- 2020 – Italian media to grow to €36bn by 2020, advanced-television.com by Editor Sep 19
- 2020 – FR – Le marché publicitaire en 2020: les prédictions de PwC, isarta.com by La Rédaction Oct 24, 2016
Ad Spend – Cinema
- 2019 – Cinema, Out-of-home Advertising Going Strong Through 2019, mediasalestoday.com by Kathy Crosett Jan 7
Ad Spend – Digital / Online
- 2018 – Report: U.S. digital spending will catch up to TV in 4 years, smartbrief.com Mar 13
- 2018 – Internet adspend to overtake TV in 2018, advanced-television.com by Editor Dec 9
- 2018 – How internet advertising will drive global adspend growth to 2018, zenithoptimedia.com by Jonathan Barnard Apr 1
- 2018 – BIA/Kelsey: Local Digital to Overtake Print by 2018, mediasalestoday.com by Kathy Crosett Nov 10
- 2019 – Digital ‘to account for three-quarters of marketing budgets’ by 2019, iabuk.net
- 2019 – Online display revenues €11.9bn in 2019, advanced-television.com
- 2019 – Display-ad spending projected to reach $37.6 billion by 2019, smartbrief.com
- 2019 – Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019, adexchanger.com by Alex Palmer Sep 30
- 2020 – $25bn of adspend to move online by 2020, warc.com by Warc Feb 7
- 2020 – Global Internet Ad Spend To Overtake Traditional TV By 2020, marketingland.com by Ginny Marvin Jun 23
- 2020 – Report: Online ads to hit $285B by 2020, smartbrief.com
- 2020 – Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers, mediapost.com Jun 28
Ad Spend – Digital Programmatic
- 2019 – Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019, adexchanger.com by Alex Palmer Sep 30
- 2020 – Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020, mediapost.com May 24
- 2020 – Facebook & Google to control 71% of UK online ads by 2020, advanced-television.com
Ad Spend – Digital Video
- 2019 – Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019, adexchanger.com by Alex Palmer Sep 30
- 2019 – Mobile Video Spend to Skyrocket Through 2019, mediasalestoday.com by Amanda Reardon
- 2020 – Video half all European online ad-spend by 2020, advanced-television.com by Editor Oct 8 2015
- Digital Video Spending to Triple by 2020, mediasalestoday.com by Amanda Reardon Mar 23 2016
Ad Spend – Local Markets
- 2018 – U.S. Local Media Ad Revenue to Reach $158.6B in 2018, mediasalestoday.com by MST Staff Apr 30
- 2020 – Local Ad Spend Forecast, 2015-2020, marketingcharts.com Nov 6
- 2020 – Local Ad Revenues Will Grow to $169 Billion by 2020 (video), blog.biakelsey.com by Mike Boland Jan 7
Ad Spend – Mobile
- 2018 – Mobile advertising should boom through 2018, approaching $40 billion, smartbrief.com
- 2018 – Mobile will have 6% of all ad-spend in 2018, advanced-television.com
- 2018 – $850bn mobile Internet revenues by 2018, advanced-television.com May 27
- 2018 – 63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018, feeds.clickz.com by Yuyu Chen Sep 2
- 2018 – Internet advertising will overtake TV in 2018, advanced-television.com
- 2018 – ZenithOptimedia: Mobile to Command 50% of Online Ads by 2018, mediasalestoday.com by MST Staff Dec 9
- 2018 – Mobile Will Dominate New Advertising Dollars Through 2018, adexchanger.com by Alison Weissbrot Mar 22, 2016
- 2019 – Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019, marketingland.com by Greg Sterling Mar 27
- 2019 – Mobile Will Account for 72% of US Digital Ad Spend by 2019, emarketer.com Mar 24
- 2019 – Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019, clickz.com by Yuyu Chen
- 2019 – Mobile-ad spend to dominate digital by 2019, smartbrief.com Apr 1
- 2019 – Mobile Will Account for 47.7% of All Digital Video Spending by 2019, mediasalestoday.com by Amanda Reardon Jun 11
- 2019 – Mobile Video Spend to Skyrocket Through 2019, mediasalestoday.com by Amanda Reardon
- 2020 – U.S. Mobile Ad Revenues to Reach $62B by 2020, blog.biakelsey.com by Mike Boland Nov 5, 2015
- 2020 – In the US, Mobile Ad Spend Forecast to Rival TV by 2020, marketingcharts.com Mar 16, 2016
- 2020 – Mobile Ad Spend Catches TV In 2020, mediapost.com Mar 22, 2016
- 2020 – Revenue Surge In Mobile, Programmatic Ads To Push Ad Growth Through 2020, mediapost.com May 24
- 2020 – $13 Billion In Mobile Video Ad Revenue, 3 Trillion Video Minutes Monthly Forecast By 2020, mediapost.com Jun 9
- 2020 – 70% of LATAM’s Ad Budget Will Go to Mobile in 2020; Jüssi Integrates Programmatic & Media Planning, exchangewire.com by Gabriela Stripoli Oct 3, 2016
- 2021 – Mobile Video Forecast To Hit $25B Globally In 5 Years, mediapost.com
- Also on Advanced Television
Ad Spend – Digital Native
- 2020 – Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future, exchangewire.com by Sonja, Feb 25, 2016
Ad Spend – Newspapers
- 2018 – BIA/Kelsey: Local Digital to Overtake Print by 2018, mediasalestoday.com by Kathy Crosett Nov 10
Ad Spend – Outdoor / Out Of Home
- 2019 – Cinema, Out-of-home Advertising Going Strong Through 2019, mediasalestoday.com by Kathy Crosett Jan 7
- 2020 – Outdoor Revenue Predicted To Top $10B By 2020, from MediaPost | MediaDailyNews
Ad Spend – Social Media
- 2019 – Social media ads to hit $50bn in 2019, advanced-television.com by Editor Dec 7
- Also via Zenith Media,
- 2020 – FR – Publicité: les réseaux sociaux dépasseront la presse écrite d’ici 2020, infopresse.com by L’équipe de rédaction Dec 6
Ad Spend – Sports
- 2018 – North American Sports Market Revenues Forecast, 2014-2018, marketingcharts.com
- 2021 – Sky Deutschland wins ‘93%’ of Bundesliga to 2021, advanced-television.com by Editor Jun 10, 2016
Ad Spend – TV
- 2018 – Report: U.S. digital spending will catch up to TV in 4 years, smartbrief.com Mar 13
- 2018 – Internet advertising will overtake TV in 2018, advanced-television.com
- 2020 – Global Internet Ad Spend To Overtake Traditional TV By 2020, marketingland.com by Ginny Marvin Jun 23
- 2020 – Nielsen: TV and Online Advertising Will Merge by 2020, clickz.com by Yuyu Chen Mar 10
- 2020 – In the US, Mobile Ad Spend Forecast to Rival TV by 2020, marketingcharts.com Mar 16
- 2023 – Pay TV Profit Forecast: Steep Declines By 2023, mediapost.com
