- 2017 Predictions – are you ready?
- 2017 Technology Predictions
- 2017 Ad Spend Predictions
- 2017 Advertising Predictions
- 2017 Marketing Predictions
What are the 2017 predictions in where advertising is concerned? These 2017 predictions aren’t only for online predictions, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, game advertising, media, local media, magazines, mobile, newspapers, native advertising, connected television, radio, programmatic, search engine advertising, social media in general, Facebook, Instagram, Snapchat, Twitter, sports advertising, television, ITV, Programmatic TV, and video?
2017 Predictions
2017 predictions are divided into 5 posts this week:
- 2017 in general (Monday)
- Marketing predictions (Tuesday)
- Ad Spend (Wednesday)
- Advertising (Thursday)
- Technology (Friday)
ADVERTISING
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017, from MediaPost | Online Media Daily
- US sports media rights worth $17bn by 2017, advanced-television.com by Editor 6:31 am
- NBA will sell ads on players’ jerseys in 2017, digiday.com by Jordan Valinsky Apr 18
- FR – Internet sera le premier support publicitaire en 2017: 5 leçons à retenir. guybolduc.com by Guy Bolduc
- Fr – Les bonnes pratiques pour augmenter l’engagement publicitaire en 2017 – Retour sur la conférence, blog.360.agency by 360.Agency Oct 25, 2016
- PubMatic President Says Facebook/Google Duopoly Will Reach Tipping Point In 2017, mediapost.com
Ad agencies
- MDC Plans To Double By 2017, Focusing On Agility, Technology, from MediaPost | MediaDailyNews
- Fr – Cossette décroche une place sur la liste Platine du palmarès 2017 des Employeurs de choix au Canada, actusmedias.com by Yannick Nov 21
- Top 100 Digital Agencies Report 2016m econsultancy.com by # Nov 16
- The big three agency issues of 2017: Diversity, skills and Brexit?, econsultancy.com by Ben Davis Nov 16
- 2017 will be a Year of Action for Brands, Agencies & Technology Providers, exchangewire.com by Lindsay Rowntree
- FR – Agences: deux défis majeurs pour 2017, infopresse.com by Anaïs Brasier
Ad blocking
- 27 percent of UK users expected to block ads by 2017, digiday.com by Jessica Davies Apr 21
Digital Advertising
- Google is banning Flash ads beginning in 2017, digiday.com by Jordan Valinsky Feb 10
- Forecast: By 2017, 75% Of All Programmatic Display Ads Will be Mobile, mediapost.com Sep 28, 2016
- Why SMBs should spend more of their budget on online marketing in 2017, marketingland.com by Will Scott
- A step-by-step guide to developing your 2017 digital marketing strategy, marketingland.com by Amy Bishop Nov 14
- How will advertisers approach digital advertising in 2017?, exchangewire.com by Lindsay Rowntree
Game Advertising
- Forecast 2017: Brands To Take A Fresh Look At Game Advertising, iab.com by Jason Chase Nov 11
Media
- Media Time Will Tilt Digital in France in 2017, emarketer.com
- Four Unexpected Investment Areas For 2017, mediapost.com Nov 23
Local Media
- Local mobile-ad spending will best online by 2017,from MMA SmartBrief
- Study projects steady local-ad growth through 2017ouvrir l’article original, from IAB SmartBrief
- Most mobile ads will be local by 2017, report says, Ven 5 Avr 2013 à 13:22 depuis IAB SmartBrief
- Local Online/Interactive Advertising Revenues to Approach $18 Billion by 2017, blog.biakelsey.com by Jed Williams Nov 20
- Local Media Ad Market Forecast, 2012-2017, marketingcharts.com Nov 20
- Digital to Drive Local Ad Market Growth Through 2017, marketingforecast.com by Kathy Crosett
- Local Ad Market Growth All About Digital Through 2017, mediasalestoday.com by Kathy Crosett Dec 19
Magazines
- National Magazine Awards to be reformatted for 2017, marketingmag.ca by Chris Powell Sep 29, 2016
MOBILE
- Most mobile ads will be local by 2017, report says, Ven 5 Avr 2013 à 13:22 depuis IAB SmartBrief
Newspapers
- 41% of Newspaper Publishers Expect Growth in 2017, mediasalestoday.com by Kathy Crosett Oct 31
Native advertising
- In 2017, Programmatic Native Ads Could Help Boost Travel Brands, mediapost.com
- How you should be leveraging native ads in 2017, marketingland.com by Brad O’Brien
OTT (over the top / smart tv)
- OTT SVoD set to reach $8bn in 2017, advanced-television.com by Editor Nov 7
- Streaming Device Growth to Outpace World Population by 2017 [Report], reelseo.com by Christophor Rick
- Connected TV device ownership to double by 2017, advanced-television.com by Editor Dec 17
- 7bn addressable TV screens by 2017, advanced-television.com by Editor Jan 4
- Over-the-Top-Enabled Device Shipments Near 1.7 Billion, emarketer.com
- 2bn TV-centric connected devices by 2017, advanced-television.com by Editor Jan 29
RADIO & Music
- Pandora Eyes Programmatic Audio In 2017, adexchanger.com by Alison Weissbrot
REAL-TIME BIDDING / PROGRAMMATIC
- Programmatic 70% of UK digital display market in 2017, advanced-television.com by Editor Sep 19
- Forecast: By 2017, 75% Of All Programmatic Display Ads Will be Mobile, mediapost.com Sep 29, 2016
- FR – 4 tendances de la programmatique à surveiller en 2017, infopresse.com by Joséphine Firino-Martel Oct 31
- Programmatic Can Help 360 Video Reach Maturity In 2017, mediapost.com Oct 24
- Programmatic forecast as top digital ad investment in 2017, mediapost.com
- Aussi via Infopresse,
- Pandora Eyes Programmatic Audio In 2017, adexchanger.com by Alison Weissbrot
- The Industry Predicts What 2017 Holds for Programmatic, exchangewire.com by Lindsay Rowntree
- Industry Leads Weigh in On Programmatic’s Fate In 2017, mediapost.com Dec 6
SEARCH engine marketing
- Revenue from mobile search to reach £11.2bn by 2017, from IABUK
- Mobile Search To Hit $15B In 2017, from MediaPost | Metrics Insider
- Prepping SEO for 2017: it’s all about the ROI, marketingland.com by Janet Driscoll Miller Oct 4, 2016
- Google Penalty for Pop-Ups Coming in 2017, socialmediatoday.com by Randy Milanovic Sep 30
- The State of PPC 2016-2017 is HERE!!!!, ppchero.com by Bonnie Mailey Sep 29, 2016
- Bing Native Search Ads To Debut In Early 2017, mediapost.com Nov 14
- Technical SEO checklist: 7 essential tips to implement now for 2017, marketingland.com by Sponsored Content: SEO PowerSuite Nov 30
- Why Search will be a Focus for Facebook in 2017 (and How it Will Impact Marketers), socialmediatoday.com by Andrew Hutchinson Nov 28
- SEO trends in 2017: What do the experts predict?, econsultancy.com by Ben Davis
- SEO trends to prepare for in 2017, marketingland.com by Pratik Dholakiya
SOCIAL MEDIA
- Social-Media TV Biz Forecast To Hit $256 Bil By 2017, from MediaPost | MediaDailyNews
- Social TV market to reach $256bn 2017, advanced-television.com by Editor 6:31 am
- $11B projected in revenue from social media by 2017, smartbrief.com Aug 8
- Social Media Ad Spending to Rise to $11 billion by 2017, mediasalestoday.com by Kathy Crosett
- These 5 Things Will Happen to Social Marketing by 2017, simplymeasured.com by Jade Furubayashi May 11
- 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017, toprankblog.com by Lee Odden
- 3 Social Advertising Trends to Shape 2017, likeable.com by Tim Aug 5
- 10 Top Social Media Marketing Trends To Look Out For In 2017, jeffbullas.com by Jeff Bullas Sep 19
- 5 Trends That Will Transform Social Media in 2017, feedproxy.google.com by Nancy Grace Sep 2
- 10 Super Savvy Social Media Strategies for 2017, feedproxy.google.com by Drew Neisser Oct 25, 2016
- Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017, simplymeasured.com by Shane Barker Oct 25, 2016
- Think Forward 2017: We Are Social’s trends to watch, wearesocial.com by Mobbie Nazir Nov 21
- Where Social Media Is Headed in 2017: The Biggest Trends to Watch For, blog.bufferapp.com by Ash Read Nov 21
- 4 Tips to Help Develop Your 2017 Social Media Marketing Strategy, socialmediatoday.com by Brad Friedman Nov 17
- 24 Predictions for Social Media and Social Media Marketing in 2017, socialmediatoday.com by Andrew Hutchinson Nov 8
- Fr – Les réseaux sociaux et les entreprises en 2017, isarta.com by Aurore Le Bourdon Oct 12
- 3 Extremely Bold Predictions for Social Media in 2017, socialmediatoday.com by Justin Kerby
- Digital Is Going Dark: Only Early Adopters Will Thrive in 2017, simplymeasured.com by Kevin Shively
- Social Media Demographic Strategy Tips for 2017, ppchero.com by Cassie Oumedian
- The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017, blog.bufferapp.com by Alfred Lua Dec 6
SOCIAL MEDIA – Facebook
- Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017, emarketer.com Mar 27
- Why Search will be a Focus for Facebook in 2017 (and How it Will Impact Marketers), socialmediatoday.com by Andrew Hutchinson Nov 28
SOCIAL MEDIA – Instagram
- Instagram to hit US$2.8 billion in ad spending by 2017: eMarketer, marketingmag.ca by Chris Powell Jul 28
- Report: Instagram to take edge among marketers in 2017, mediapost.com Dec 5
SOCIAL MEDIA – Snapchat
- Snapchat Is Reportedly on Pace to Reach 217 Million Users by the End of 2017, adweek.com by Christopher Heine Sep 1
SOCIAL MEDIA – Twitter
- Half of Japan’s Social Networkers to Use Twitter by 2017, emarketer.com May 4
- Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017, emarketer.com Mar 27
Sports advertising
- US sports media rights worth $17bn by 2017, advanced-television.com by Editor 6:31 am
- FR – Rogers et Sportsnet diffuseront plus de 100 événements sportifs en direct en 4K en 2017, actusmedias.com by Yannick
TELEVISION
FR – Corus: en route vers 2016-2017, infopresse.com by Anaïs Brasier Jun 14
CBS: Broadcast TV Looking At Flat Ad Gains For 2017, mediapost.com Dec 6
Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017, adweek.com by Jason Lynch Dec 6
ITV
- ITV “limited visibility” for 2017, advanced-television.com by Editor Nov 14
- Programmatic Television
- Why the Future of Programmatic TV Looks Bright for 2017 & Beyond, exchangewire.com by Lindsay Rowntree Nov 16
VIDEO
- YouTube said to plan ‘Unplugged’ online TV service for 2017, The Business Times, 5 May, 2016
- 5 Online Video Trends to Inform Your 2017 Media Plan, thinkwithgoogle.com Sep 27, 2016
- 7 Video Marketing Trends for 2017 (and What They Mean for You), socialmediatoday.com by Lilach Bullock Nov 21
- Google Video Ads Shift to HTML5 by mid-2017, doubleclick-advertisers.googleblog.com by David Michael McFarlane (noreply@blogger.com) Nov 4
