- 2017 Predictions – are you ready?
- 2017 Technology Predictions
- 2017 Ad Spend Predictions
- 2017 Advertising Predictions
- 2017 Marketing Predictions
What are the 2017 predictions in where ad spend is concerned? More specifically, what is likely to occur globally, in digital, local, mobile, programmatic, social media, sports, television and programmatic tv ?
2017 Predictions
2017 predictions are divided into 5 posts this week:
- 2017 in general (Monday)
- Marketing predictions (Tuesday)
- Ad Spend (Wednesday)
- Advertising (Thursday)
- Technology (Friday)
Glogal AD SPEND
- How Global Media Advertising Dollars Will Be Spent in 2017, marketingcharts.com
- Carat: Global ad-spend up 4.5% in 2017, advanced-television.com
- Dépenses en publicité : GroupM prévoit une croissance mondiale de 4,3% en 2017, actusmedias.com by Yannick
- Global adspend growth to slow in 2017, warc.com by Warc Nov 3
- MAGNA: Media Ad Sales to Grow 1.6% in 2017, mediasalestoday.com by MST Staff Oct 24
- FR – GroupM : la publicité mondiale atteindra 547 milliards $ en 2017, actusmedias.com by Yannick
- Also via Advanced Television,
- IPG’s Magna report predicts ad spending will slow in 2017, marketingmag.ca by Bree Rody-Mantha for Media In Canada Dec 6
digital AD SPEND
- U.S. to remain biggest market for online advertisers through 2017, from 4A’s SmartBrief
- Amidst Big 2013 Figures, Mobile Spend Expected To Surpass Desktop By 2017, ipglab.com by IPG Lab
- Local Online/Interactive Advertising Revenues to Approach $18 Billion by 2017, blog.biakelsey.com by Jed Williams Nov 20
- Local Ad Market Growth All About Digital Through 2017, mediasalestoday.com by Kathy Crosett Dec 19
- Digital ad spend to near $63B by 2017, smartbrief.com Jan 7
- MAGNA Global: Digital Ad Sales Could Outpace TV By 2017, adexchanger.com by Kelly Liyakasa
- IPG: Digital ad spend to exceed TV ad spend by 2017, smartbrief.com
- Study: Digital ad revenue to trump TV earnings by 2017, smartbrief.com Sep 30
- Internet will be biggest medium in third of global ad market by 2017, zenithoptimedia.com by Jonathan Barnard Jun 22
- 2018 – Half of all ads will be digital by 2018, says Google business chief, from IAB SmartBriefAd Spend – Mobile
- Mobile gaming revenues are projected to double in 4 years, smartbrief.com
- Amidst Big 2013 Figures, Mobile Spend Expected To Surpass Desktop By 2017, ipglab.com by IPG Lab
- Forecast: Digital Spending To Surpass TV Next Year In US, Globally By 2017, marketingland.com by Greg Sterling Dec 9
- Internet ad spend to overtake TV by 2017, advanced-television.com by Editor Mar 22, 2016
- Demand for Audience Data Growing; Digital Will Drive One Third of Global Ad Spend by 2017, exchangewire.com by sonja
- FR – Le numérique représentera près d’un tiers des dépenses publicitaires mondiales en 2017, actusmedias.com by Yannick Apr 5
- Digital advertising will outgrow TV in 2017, smartbrief.com Jun 10
- Report: Digital to account for most new ad spend in 2017, adage.com
- Mobile-First, Then Digital-First — How 2016 Transitions Into 2017, mediapost.com
Local AD SPEND
- Study projects steady local-ad growth through 2017, from IAB SmartBrief
- Local Online/Interactive Advertising Revenues to Approach $18 Billion by 2017, blog.biakelsey.com by Jed Williams Nov 20
- Local Ad Market Growth All About Digital Through 2017, mediasalestoday.com by Kathy Crosett Dec 19
- Local Media Ad Market Forecast, 2012-2017, marketingcharts.com Nov 20
- Local Ads Up Single Digits In 2017, Digital Gains Sharper, mediapost.com, 10/28/2016
- Forecast: Local TV Ads To Witness Steep Decline In 2017, mediapost.com
MObile AD SPEND
- Mobile Search To Hit $15B In 2017, from MediaPost | Metrics Insider
- Mobile Text Ads To Hit $7.4 Bil By 2017, from MediaPost | Online Media Daily
- ZenithOptimedia: Mobile to Grab 12.9% of Ad Spend by 2017, mediasalestoday.com by MST Staff Jun 26
- Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio, nextmedia-source.com Jan 22
- Report: Mobile revenue to grow 300% by 2017, smartbrief.com Aug 4
- Mobile Internet to Account for One in Three Digital Dollars in Canada, emarketer.com
- Mobile Local Ad Spend Set For Big Increases Through 2017, marketingcharts.com
- Local mobile-ad spending will best online by 2017,from MMA SmartBrief
- Revenue from mobile search to reach £11.2bn by 2017, from IABUK
- Mobile internet advertising to overtake desktop in 2017, zenithoptimedia.com by Bonnie Jordan Jun 20, 2016, updated Oct.13
- Mobile Ad Spend Nears $100 Billion, mediapost.com
- Also on Smartbrief
- Mobile-First, Then Digital-First — How 2016 Transitions Into 2017, mediapost.com
programmatic Ad spend
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017, from MediaPost | Online Media Daily
- Canadian programmatic display advertising to top $1 billion in 2017: eMarketer, marketingmag.ca by Chris Powell
Social media AD SPEND
- Social-Media TV Biz Forecast To Hit $256 Bil By 2017, from MediaPost | MediaDailyNews
- Social Media Ad Spending to Rise to $11 billion by 2017, mediasalestoday.com by Kathy Crosett
Sports Ad Spend
- US sports media rights worth $17bn by 2017, advanced-television.com by Editor 6:31 am
Television AD SPEND
- Social-Media TV Biz Forecast To Hit $256 Bil By 2017, from MediaPost | MediaDailyNews
- MAGNA Global: Digital Ad Sales Could Outpace TV By 2017, adexchanger.com by Kelly Liyakasa
- Also via IPG, Advanced Television, Media Post,
- TV to Keep Digital Ad Spend At Bay until 2017, mediasalestoday.com by Amanda Reardon Mar 30
- Online ad spend to surpass TV in 2017, adage.com Dec 6
- Also via Media Post, AdExchanger,
programmatic tv Ad spend
- Ad Buyers Plan To Increase Programmatic TV Spending In 2017, mediapost.com Jul 21
- Programmatic to account for up to 50% of TV ad investment in 2017, smartbrief.com Jul 25
