- 2017 Predictions – are you ready?
- 2017 Technology Predictions
- 2017 Ad Spend Predictions
- 2017 Advertising Predictions
- 2017 Marketing Predictions
What are the 2017 predictions in marketing? More specifically, what will happen with content marketing, data & analytics, influence marketing, location-based marketing, marketing trends, and mobile marketing?
2017 Predictions
2017 predictions are divided into 3 posts this week:
- 2017 in general(Monday)
- Marketing predictions (Tuesday)
- Ad Spend (Wednesday)
- Advertising (Thursday)
- Technology (Friday)
Content marketing
- Online paid content market to reach £8bn by 2017, from IABUK
- 5 Content Marketing Predictions for 2017, convinceandconvert.com by Joei Chan Aug 5
- 5 Actionable Insights from the 2017 B2B Content Marketing Benchmarks, Budgets, and Trends Report, toprankblog.com by Joshua Nite Oct 7, 2016
- FR – Marketing de contenus: 10 tendances à surveiller en 2017, isarta.com by Raymond Morin Oct 5, 2016
- Content Marketing: What to Expect in 2017 and Beyond, by David Reimherr Nov 17
- 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy, komarketingassociates.com by Ryan Young Nov 16
- 7 Steps to Get Your Content to Cut Through in 2017 Social Media Examiner by Drew Neisser 7:01 am
- 6 Questions to Ask Before Drafting Your 2017 Content Marketing Plan, convinceandconvert.com by Laura Schierberl Nov 28
- 6 Predictions for Content Marketing in 2017, socialmediatoday.com by Lilach Bullock
- The 7 Content Marketing Trends That Matter in 2017, convinceandconvert.com by Jay Baer
- The Future of Content Marketing: Experts Share Content Predictions for 2017, toprankblog.com by Ashley Zeckman Dec 6
Data & Analytics
- Forrester: Data, Program Buying To Support $28 Bil For Display Media In 2017, from MediaPost | Online Media Daily
- New Research: Must-Have Roles for Data and Analytics, 2017, blogs.gartner.com by Andrew White Nov 4
- Without data, your marketing strategy won’t cut it in 2017, marketingland.com by Tamar Weinberg Nov 29
- New Research: Predicts 2017: Analytics Strategy and Technology, blogs.gartner.com by Andrew White Dec 6
Influence marketing
- FR – 14 tendances du marketing d’influence à surveiller en 2017 – 2018, raymondmorin.com by Raymond Sep 29, 2016
- This Is Why Influencer Marketing Will Dominate 2017, feedproxy.google.com by Shawn Dexter Nov 16
- 5 Predictions for Influencer Marketing in 2017, socialmediatoday.com by Kirsty Sharman
- Fr – Influence du numérique, environnement, gaspillage : les cinq tendances alimentaires en 2017, actusmedias.com by Yannick Dec 6
Location based marketing
- Location Targeted Mobile Revs to Reach $10.8B by 2017, blog.biakelsey.com by Mike Boland Nov 20
- Location targeting is expected to exceed half of all mobile ad spend in 2017, smartbrief.com Jan 20
MARKETING
- Global DRM market to grow 25% 2013-2017, advanced-television.com by Editor Jan 17
- US Marketers Plan to Invest More in Loyalty Programs by 2017, emarketer.com Jun 14
- Loyalty Program Focus in 2017: Areas Worth Your Clients’ Dollars, mediasalestoday.com by Amanda Reardon Jun 27
- FR – On s’engage pour 2017 : Comment engager plus de clients et générer plus d’opportunités., blog.360.agency by 360.Agency Sep 21
- How Much Will Digital Marketers Make In 2017?, mediapost.com, 10/27/2016
- FR – Tendances en marketing et communications: que nous réserve 2017?, isarta.com by Aurore Le Bourdon Oct 13, 2016
- 5 Stellar Ideas for Boosting Your Enterprise in 2017, feedproxy.google.com by Drew Neisser Oct 7, 2016
- Canadian CMOs open up about their 2017 priorities, marketingmag.ca by Jared Lindzon Sep 27, 2016
- Is Your Marketing Plan Ready For 2017?, profectio.com by dforde@profectio.com (Dave Forde)
- 5 Trends For 2017, mediapost.com Nov 21
- How To Use Excel Solver To Power Your 2017 Budgeting, ppchero.com by Bonnie Pogorelc Nov 17
- B2B digital marketing trends for 2017: Finally catching up with B2C?, econsultancy.com by Arliss Coates Nov 17
- Swamped CMOs expect bigger budgets in 2017, marketingmag.ca by Shane Schick Nov 16
- 4 marketing innovations headed to brick-and-mortar retail in 2017, marketingland.com by Tamar Weinberg Nov 16
- What should marketers be paid in 2017?, econsultancy.com by Ben Davis Nov 16
- Also via Media Post
- 8 Transformational Marketing Tools to Exploit in 2017, by Drew Neisser Nov 10
- 2017 will be a Year of Action for Brands, Agencies & Technology Providers, exchangewire.com by Lindsay Rowntree
- 5 Digital Success Tips for a Prosperous 2017, denovati.com by Guest Contributor Nov 29
- 11½ Words or Phrases Not to Use in 2017, feedproxy.google.com by Drew Neisser
- Six marketing trends for 2017, warc.com by Warc
- Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017, adweek.com by Christopher Heine
- FR – Une boîte de livres pour vous guider sur la magnifique route de vos découvertes en 2017!, revuegestion.ca by Micheline Bourque
- FR – 11 conférences à ne pas manquer en 2017, infopresse.com by Tombari Adrien
- FR – 6 tendances à surveiller en 2017, infopresse.com by L’équipe de rédaction
Mobile marketing
- Mobile-messaging volume is seen doubling by 2017, from MMA SmartBrief
- 5 Billion People Will Use Mobile Phones by 2017, mashable.com by Zoe Fox
- Mobile & tablet entertainment: $75bn by 2017, advanced-television.com by Editor
- Latin America to See Steady Growth in Mobile Users and Connections Through 2017, emarketer.com Dec 20
- Amidst Big 2013 Figures, Mobile Spend Expected To Surpass Desktop By 2017, ipglab.com by IPG Lab
- Gartner: Mobile apps will be $77B business by 2017 spurred by personalized data streams, tabtimes.com by David Needle Jan 23
- Internet use will be 75% mobile in 2017, warc.com by Warc, 10/28/2016
- Also via ZenithMedia
- Podcast: Five Mobile Commerce Predictions for 2017, emarketer.com Nov 2
- The Strange Future of Mobile – 2017 and Beyond, mmaglobal.com by Marianna Lopez Nov 2
- FR – En 2017, les connexions Internet seront majoritairement mobiles, isarta.com by La Rédaction Nov 10
