Are your measuring your digital marketing results?

This entry is part 12 of 13 in the series Digital Marketing Mistakes

Which are the top digital marketing mistakes that a business must avoid? I’ve been blogging recently about the digital marketing mistakes brands and companies often make online, either because they’re in too much of a hurry to get things done, or due to sheer ignorance.

Here are eleven digital marketing mistakes covered already

  1. Using 2 different names for a same brand
  2. Using the same name as another organisation
  3. Not having a thought out digital strategy
  4. Not creating relevant content
  5. Not performing tests
  6. Not using landing pages
  7. Paying for followers, likes and traffic
  8. Communicating exclusively about your brand
  9. Unrealistic expectations
  10. Not being informed
  11. Overlooking mobile

Here’s another significant digital marketing mistakes businesses do, which should be avoided.

12- Not measuring digital marketing results

digital marketing resultsDo you have a Google Analytics or other such situation in place? I’ll be you do. When’s the last time you looked at your performance? Are you currently measureing digital marketing results for your online efforts?

Have you identified success metrics to measure whether or not your efforts are paying off? Are you relating your business results to your marketing efforts? These are primary questions that needed to be addressed before day 1 of whatever marketing program or advertising campaign you’re currently running.

But having a clearly identified objective (covered in marketing mistake #3) is actually useless if you ton measure your digital marketing results in an ongoing basis. This has to be part of your routine if it isn’t already.

Google Analytics and all other marketing technologies (CRM, email marketing, adservers, etc…) you might be using all can present results you want to see in a dashboard format. What’s more, most will allow that dashboard to be available as a webpage, accessible from anywhere, at any time and always be up to date.

Even better, most marketing technologies let you set email alerts if conditions are met. If a particular metric that matters to your organisation falls below, or grows above a particular threshold, you’d want to know right away to share the news or address it as quickly as possible.

Another reason you should desire to measure your digital marketing results regularly is to learn what works best from your tests (covered in marketing mistake #5) to optimise your efforts. What if you realized you could achieve better results with less effort? Would that have value for your organisation? Saving time, performing better, yielding better results are all benefits of regularly measuring your digital marketing results.

What’s the catch? It takes time. Not much, maybe 15-20minutes a few times a week, but it is very much worth it. So add it to your routine.

Do you need help with any of these issues? Don’t be shy to contact me and see how we might work together – it’s what I do!

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