Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further! Below you will find more than what you were hoping for.
This year I’ve changed how I publish my annual list of forecasting articles. There are a great number of predictions for 2017 and beyond and they come from a variety of sources. This particular article focuses on traditional media marketing from every available angle – however, television will be dealt in more detail in tomorrow morning’s post on video & television.
2015
2015 is in fact the last article I put together at the beginning of the New Year as it reviews what actually happened this year. Watch for it in the first week of January 2016.
2016
If you are looking for what experts are forecasting for next year, then you should look into my article covering 2016 specifically:
- 2016 predictions in general, business, marketing & technology
- 2016 ad spend predictions
- 2016 advertising predictions
2017 AND BEYOND
THE FUTURE IN GENERAL
AD SPEND (every which way)
ADVERTISING
BUSINESS
CONSUMERS / POPULATION
DEMOGRAPHICS
LOCAL MEDIA
- 2017 – Local mobile-ad spending will best online by 2017,from MMA SmartBrief
- 2017 – Study projects steady local-ad growth through 2017ouvrir l’article original, from IAB SmartBrief
- 2017 – Most mobile ads will be local by 2017, report says, Ven 5 Avr 2013 à 13:22 depuis IAB SmartBrief
- 2017 – Local Online/Interactive Advertising Revenues to Approach $18 Billion by 2017, blog.biakelsey.com by Jed Williams Nov 20
- 2017 – Local Media Ad Market Forecast, 2012-2017, marketingcharts.com Nov 20
- 2017 – Digital to Drive Local Ad Market Growth Through 2017, marketingforecast.com by Kathy Crosett
- 2017 – Local Ad Market Growth All About Digital Through 2017, mediasalestoday.com by Kathy Crosett Dec 19
- 2018 – U.S. Local Media Ad Revenue to Reach $158.6B in 2018, mediasalestoday.com by MST Staff Apr 30
- 2019 – Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019, clickz.com by Yuyu Chen
MARKETING
Media sales
- What Will Sales Look Like in 2020? 5 Predictions for the Future, hubspot.comby esnider@hubspot.com (Emma Snider) Nov 3
NEWSPAPERS
- 2020 – New York Times intends to double online revenue by 2020, smartbrief.com Oct 9
- 2020 – Here’s how The New York Times can double digital revenue by 2020, digiday.com by Lucia Moses Oct 13
- 2025 – Most print newspaper brands will be obsolete by 2025: Report, caby Chris Powell Sep 4
