Wondering what’s in store for mobile and the internet of things? Wonder no more, below you will find more than what you were hoping for. What’s the “internet of things”? It is the embodiment of terms such as wearables, connected devices and smart devices.
This year I’ve changed how I publish my annual list of forecasting articles. There are a great number of predictions for 2017 and beyond and they come from a variety of sources. This particular article focuses on mobile from every available angle.
2015
2015 is in fact the last article I put together at the beginning of the New Year as it reviews what actually happened this year. Watch for it in the first week of January 2016.
2016
If you are looking for what experts are forecasting for next year, then you should look into my articles covering 2016 specifically:
- 2016 predictions in general, business, marketing & technology
- 2016 ad spend predictions
- 2016 advertising predictions
2017 AND BEYOND
THE FUTURE IN GENERAL
Ad spend
- Digital Online
- Digital Programmatic
- Digital Mobile
- TV
- Out of home
- Local Markets
- Social Media
- Sports
CONNECTED DEVICES / WEARABLES / INTERNET OF THINGS
- 2017 – 140 Million Connected Cars Projected To Be On The Road Globally By 2017, Arbitron Inc. Media Room Sep 19
- 2017 – Connected STB shipments to double by 2017, advanced-television.com by Editor Oct 21
- 2018 – Smart home revenues $71bn by 2018, advanced-television.com by Editor Feb 12
- 2019 – Smart Wearables Market Will Reach $53.2 Billion in 2019, socialmediatoday.com by David H Deans
- 2019 – Smartwatch advertising spend to reach $69m by 2019: report, mobilemarketer.com Apr 21
- 2020 – In the Kitchen of 2020, Fridges Sing and Countertops Find Recipes, mashable.com by Samantha Murphy Kelly
- 2020 – Samsung: By 2020, all of our products will be connected to the web, mashable.com by Samantha Murphy Kelly
- 2020 – Gartner: 250M connected cars by 2020 as part of Internet of Things expansion, smartbrief.com Jan 27
- 2020 – IoT platform to grow to €2.4bn in 2020, advanced-television.com by Editor May 1
- 2020 – Internet of Things Spending to Reach 1.7 Trillion by 2020, clickz.com by Yuyu Chen Jun 5
CONSUMERS / POPULATION
DEMOGRAPHICS
Environment
Health
LOCATION BASED MARKETING
- 2017 – Location Targeted Mobile Revs to Reach $10.8B by 2017, blog.biakelsey.com by Mike Boland Nov 20
- 2017 – Location targeting is expected to exceed half of all mobile ad spend in 2017, smartbrief.com Jan 20
MARKETING
Mobile gaming
- 2017 – Mobile gaming revenues are projected to double in 4 years, smartbrief.com
- 2020 – Mobile gaming projected to grow 35% by 2020, com Oct 8
- 2025 – DeWolfe: 10 companies will control all mobile game revenue by 2025, com
MOBILE MARKETING
- 2017 – Mobile-messaging volume is seen doubling by 2017, from MMA SmartBrief
- 2017 – Most mobile ads will be local by 2017, report says, Ven 5 Avr 2013 à 13:22 depuis IAB SmartBrief
- 2017 – 5 Billion People Will Use Mobile Phones by 2017, mashable.com by Zoe Fox
- 2017 – Mobile & tablet entertainment: $75bn by 2017, advanced-television.com by Editor
- 2017 – Latin America to See Steady Growth in Mobile Users and Connections Through 2017, emarketer.com Dec 20
- 2017 – Amidst Big 2013 Figures, Mobile Spend Expected To Surpass Desktop By 2017, ipglab.com by IPG Lab
- 2017 – Gartner: Mobile apps will be $77B business by 2017 spurred by personalized data streams, tabtimes.com by David Needle Jan 23
- 2018 – Mobile traffic to climb 11-fold by 2018, iabuk.net
- 2018 – Mobile downloads to soar by 900% in 2018, smartbrief.com
- 2018 – Mobile Retail Purchases to Exceed $700B by 2018, marketingforecast.com by Shannon Bryant Jan 16
- 2018 – Gartner Predicts .01% Apps Financially Successful in 2018, ipglab.com by IPG Lab Jan 16
- 2018 – Mobile media worth $380bn by 2018, advanced-television.com by Editor
- 2018 – Smartphones poised to reach one-third of the world by 2018, smartbrief.com Jan 14
- 2018 – Mobile web access to surpass all other devices combined by 2018, zenithoptimedia.com by Heidi Pomfret Sep 16
- 2018 – Smartphone ownership 66% by 2018, advanced-television.comby Editor Nov 25
- 2018 – Report: 2 billion mobile messaging app users by 2018, comNov 23
- 2018 – Two thirds of people living in top digital markets will own a smartphone by 2018, comby Jonathan Barnard Nov 23
- 2019 – App revenues to reach $99bn by 2019, advanced-television.com by Editor Apr 1
- 2019 – Calls to Businesses from Smartphones Will Reach 162 Billion by 2019, blog.biakelsey.com by Mike Boland Jun 26
- 2020 – Smartphone adoption will triple by 2020, warc.com by Warc
- 2020 – 90% will own mobile phone by 2020, advanced-television.com
- 2020 – Study: 3.8B people will access mobile Internet by 2020, smartbrief.com Nov 14
- 2020 – Smartphones to Represent Nearly 70% of Mobile Connections in Colombia by 2020, emarketer.com Jan 22
- 2020 – 70% global smartphone users by 2020, advanced-television.com by Editor Jun 3
- 2020 – Developing markets to drive smartphone usage to 6.1 billion by 2020, smartbrief.com Jun 4
- 2020 – mHealth to Exceed $42 Billion by 2020, audiencescan.com by Courtney Huckabay Stone 6:38 am
- 2020 – LTE Advanced to cover 70% of population by 2020, advanced-television.comby Editor Nov 13
- 2021 – Ericsson: 5G mobile subs to hit 150m by 2021, advanced-television.comby Editor Nov 18
Mobile payements
- 2019 – US mobile payments to surge to $210.45B by 2019, comDec 2
MOBILE TECHNOLOGY
- 2017 – Cheap Smartphones Will be Widespread by 2017, Study Says, from Mashable | The Social Media GuideMobile by Anita Li
- 2017 – Mobile contactless payments ‘to have 300m users’ by 2017, iabuk.net Jun 6
- 2017 – Ofcom: 4G for 98% of UK in 2017, advanced-television.com by Editor Nov 17
- 2018 – Spain: Full 4G deployment in 2018, advanced-television.com by Editor Jul 13
- 2018 – Global Mobile Data Traffic Will See Massive Growth By 2018 [Report], profectio.com by Dave Forde
- 2019 – Smart card shipments to rise by 2.1bn units by 2019, advanced-television.com by Editor
- 2019 – Global LTE subs to quadruple by 2019, advanced-television.com by Editor 6:31 am
- 2019 – Mobile data equivalent to 10bn Blu-rays by 2019, advanced-television.com by Editor May 20
- 2025 – 5G connections to reach 240m by 2025, advanced-television.com by Editor
Mobile video
- 2018 – 50% of online video views will be mobile in 4 years, smartbrief.com Apr 4
- 2019 – By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study], reelseo.com by Carla Marshall Feb 5
- 2025 – Mobile video 20% of total viewing by 2025, advanced-television.com by Editor Mar 6
- 2021 – Ericsson: “Video 70% of mobile traffic by 2021”, advanced-television.comby Editor Dec 9
PHABLETS
- 2018 – Over 120 million phablets to be sold by 2018, iabuk.net Jan 27
- 2018 – Phablets shipments ramping up – 20M in 2013, 120M by 2018, tabtimes.com by TabTimes Staff Jan 22
- 2018 – Global phablet shipments to reach 120m by 2018, advanced-television.com by Editor Jan 22
PRIVACY
Science
TABLETS
- 2017 – NPD: Apple will lose quarter of tablet market by 2017, from nextMEDIA Source : Headlines
- 2017 – Report: Tablets Now a Mainstay, Sales to Triple By 2017, Mar 6 Août 2013 à 16:22 depuis AdExchanger.com: Exchanging Ideas On Digital Media Optimization par Judith Aquino
- 2017 – Mobile & tablet entertainment: $75bn by 2017, advanced-television.com by Editor
Travel
Virtual Reality
- 2020 – 30m Virtual Reality headsets sold by 2020, advanced-television.comby Editor 11:29 am
