– updated –
What are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up. Instead of one massive list of all predictions as I’ve done in the past, this year I’m dividing up predictions into 3 posts.
2015 year in review
2015 is in fact the last article I put together at the beginning of the New Year as it reviews what actually happened this year. Watch for it in the first week of January 2016.
2016 Predictions
2016 predictions are divided into 3 posts. This is post #3 which focused on advertising both online and offline.
THE FUTURE IN GENERAL
AD SPEND
ADVERTISING
- FR – Les projections 2016, selon PHD, Infopresse – Actualités du jour
- 5 tenets of advertising automation for 2016, caby Julian Mossanen Dec 2
- 2016 Year in Preview: Download our early take on the year to come,
- 2016 Year in Preview: Ad targeting toes the creepy line,
- Top 2016 Predictions for B2B Digital Advertising,
Ad agencies
- Mindshare’s Jordan Bitterman gives his 2016 predictions, smartbrief.com
- 6 Things to Consider for the Client-Agency Relationship in 2016,
- How to be a modish agency in 2016, smartbrief.com
Ad Tech
CONTENT MARKETING
CONsumer / Customer
DIRECTORIES
- U.S. Yellow Pages to Be Majority Digital by 2016, blog.biakelsey.com by Charles Laughlin Nov 20
ECOMMERCE
email marketing
- Email, Social Media Top Digital Marketers’ Lists for 2016, comby Kathy Crosett
- Email Deliverability Requires New Solutions To Old Problems In 2016,
- Nine email marketing trends set to dominate 2016,
GAMING
MARKETING
MEDIA SALES
- The Ghost of Sales Future: 3 Predictions For Sales in 2016 and Beyond, blog.hubspot.com by leslieye@hubspot.com
- The Sales Metrics That Will Actually Matter in 2016, hubspot.comby mrenahan@hubspot.com (Mike Renahan) Dec 2
- How Marketing Can Prepare Sales For Success in 2016 + More,
- How Personal Branding Could Rocket Your Sales in 2016,
- 8 Data-Backed Tips to Crush Your Sales Goals in 2016 [Infographic],
- Stop Doing Stupid Sh*t: 8 Outdated Sales Tactics to Abandon in 2016,
- Digital New Year’s Resolutions for A Knock-Out 2016,
MOBILE
- Global Mobile Entertainment To Hit $54B By ’16, from MediaPost | Metrics Insider
- Mobile music ad revenues are set to increase through 2016, from IAB SmartBrief
- Canada is on track for half of population on mobile Internet by 2016, from MMA SmartBrief
- Forecast: Windows Phone To Surpass iOS By 2016, from MediaPost | Online Media Daily
- Three Out of Four UK Mobile Users to Own Smartphones by 2016, from eMarketer Articles
- Report: Mobile video views will overtake desktop by 2016, smartbrief.com Sep 16
- 2 Billion Consumers Worldwide to Get Smart(phones) by 2016, emarketer.com Dec 11
- Orange plans 4K STB for 2016, advanced-television.com by Editor Mar 20
- Mobile to drive 19.8% increase in online video consumption in 2016, zenithoptimedia.com by Jonathan Barnard Jul 31
- Deluge of agency reviews suggests big jump for mobile budgets in 2016, mobilemarketer.com Jun 25
- Optimizing For Mobile Search In 2016: A Continuous Process, comby Jim Yu
- Apps that integrate seen as 2016’s big trend in mobile, comNov 26
- 8 Mobile Marketing Stats To Help You Plan For 2016, comby Greg Miles Nov 13
- Mobile Payments Will Triple in the US in 2016, comOct 27
- Mobile Marketing Association Town Hall: Review of 2015 Insights and 2016, the Road Ahead,
- Mobile 2016 – The End Of Marketing?,
- 4 messaging apps for marketers to tap in 2016, smartbrief.com
- What’s on tap in mobile marketing for 2016, smartbrief.com
- 14 predictions for mobile marketing trends in 2016,
Newspapers
- FR – La Presse papier remplacée par La Presse+ sur tablettes du lundi au vendredi dès janvier 2016, comby Benoît Chamontin Sep 17
RADIO & Music
- Global Mobile Ad Spend Projected to Exceed Radio, Magazines by 2016, marketingcharts.com
- Mobile music ad revenues are set to increase through 2016, from IAB SmartBrief
REAL-TIME BIDDING / PROGRAMMATIC
- IDC: RTB Spend to Grow 59% Annually Through 2016, from AdExchanger.com: Exchanging Ideas On Digital Media Optimization by Zach Rodgers
- Real-time bidding soars, expected to be $7bn market by 2016, from Latest Online Advertising content from Econsultancy by Patricio Robles
- eMarketer: RTB To Triple By 2016; Big Measurement, from AdExchanger.com: Exchanging Ideas On Digital Media Optimization by AdExchanger
- Online Video RTB Market To Expand 55.1% Annually Through 2016, from MediaPost | Metrics Insider
- ZenithOptimedia: 2014 A ‘Banner’ Year Thanks To RTB, Display Will Eclipse Search By 2016, adexchanger.com by Zach Rodgers Apr 8
- Programmatic Gets Political in 2016, theexchangelab.com by Bryan Randall Jul 7
- Header bidding, just the beginning. Where are we going in 2016?,
SEARCH
- 3 SEO Predictions You Need to Know for 2016, jeffbullas.com by Huyen Truong Jun 10
- [Industry Report] The State of PPC 2015/2016, comby Jamie Newton Oct 8
- AdWords Innovations to Test in 2016, clickthrough-marketing.comby Dr. Dave Chaffey Dec 2
- 3 Google Patents You Need To Know About In 2016, comby Pratik Dholakiya Dec 1
- 2016: Manual Link Building & SEO, comby Andrew Dennis Nov 26
- 12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016, comby Lee Odden Nov 25
- 4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016, comby Trond Lyngbø Nov 23
- SEO in 2016: Three Tactics to Amplify Your Search Strategy,
- TopRank Marketing’s Paid Search Predictions for 2016,
- 5 Predictions For Mobile SEO In 2016,
- Google’s AMP Pages To Be Rolled Out In February 2016,
- [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!,
- Paid Search 2015: Many Changes That Will Have An Impact In 2016, comby Ginny Marvin
SOCIAL MEDIA
- U.S. Social Media Local Ads To Generate $3.1 Billion In 2016, from MediaPost | Online Media Daily
- US Social Media Ad Spend to More Than Double by 2016, from MarketingCharts
- Forecast: SMBs to account for a quarter of social spending by 2016, from SmartBrief on Social Media
- FR – Deux fois plus de revenus publicitaires pour les médias sociaux d’ici 2016?, from Infopresse – Actualités du jour
- Social networks to reach 2 billion users by 2016, smartbrief.com
- Estimated Age Distribution of US Instagram Users, 2012-2016, marketingcharts.com Mar 31
- Social Media Will Have 5.4M More Users by 2016, feeds.clickz.com by Mike O’Brien Sep 4
- Social Media News Recap: What You Need to Know for 2016, socialmediaexplorer.com by Sherman Standberry Sep 3
- 5 Social Media Marketing Trends to Watch For in 2016, comby A. A. Currey Oct 2
- How to Score Social Marketing Success in 2016, comby Jessica Helinski
- Social Media Tactics You Simply Can’t Afford in 2016, comby Daniel Clark Nov 3
- The Biggest Social Media Trend Predictions for 2016, comby Charles Crawford Nov 3
- 20 Things Social Media Professionals Can’t Ignore In 2016, comby Elisabeth Osmeloski Nov 3
- The sophisticated marketers’ guide to LinkedIn: Everything you need to know for 2016, comby LinkedIn
- Email, Social Media Top Digital Marketers’ Lists for 2016, comby Kathy Crosett
- 30 Predictions for Social Media and Social Media Marketing in 2016, comby Andrew Hutchinson Dec 2
- How to Start Your Social Marketing Plan for 2016, comby Lucy Hitz Nov 23
- 2016 Facebook Advertising Preview: 4 Trends To Act On, comby Andrew Waber Nov 13
- How the Top 11 Social Media Networks Follow Links in 2016,
- Top 12 Digital and Social Media Marketing Predictions and Trends for 2016,
- Tips for Acing Your Social Media Job Interview in 2016,
- 11 pivotal social media trends for 2016,
- 2016 Social Media Marketing Plan For Success,
- 7 Resources You Need to Build Your 2016 Social Plan,
- FR – Pourquoi inclure Instagram dans sa stratégie marketing en 2016?, comby Roch Courcy
- Ways to Use LinkedIn Updates to Jumpstart Your 2016 Content Amplification Strategy,
SPORTS
TABLETS
TECHNOLOGY
TELEVISION
- A Majority of Households in Asia-Pacific to Have Digital TV by 2016, from eMarketer Articles
- SES: “Multiple 4K channels over Europe by 2016”, advanced-television.com by Editor
- “First European 4K channels in 2016”, advanced-television.com by Editor Sep 12
- Broadcom forecasts busy 2016 for 4K, advanced-television.com by Editor 6:40 am
- BBC3 online shift delayed to 2016, advanced-television.com by Editor 6:39 am
- HGI to conclude its work by 2016, advanced-television.com by Editor Jul 2
- UHD TVs 40% of total TV panel shipments in 2016, advanced-television.comby Editor Nov 6
- Moving Cross-Device Capabilities into TV and IoT in 2016, com
- DirecTV: 4K launch “early 2016”, advanced-television.comby Editor Nov 26
- 4K TVs to 23% market penetration in 2016, advanced-television.comby Editor Nov 26
- FR – Les premiers Blu-ray 4K Ultra HD de Sony Pictures disponibles dès 2016, comby Marc-Antoine Bergeron Côté Nov 24
- Vodafone UK TV in 2016, advanced-television.comby Editor Nov 13
- Moving Cross-Device Capabilities into TV and IoT in 2016,
- CBC observers hope for reinvigorated 2016,
- A Quick Guide to Visual Marketing on Facebook for 2016,
TRAVEL
VIDEO
- Online Video RTB Market To Expand 55.1% Annually Through 2016, from MediaPost | Metrics Insider
- 1.5 Billion People Will Watch Video Online by 2016, from ClickZ News by James Dohnert
- Global Data Centre VoD market up 14% in 2016, advanced-television.com by Editor
- Report: Mobile video views will overtake desktop by 2016, smartbrief.com Sep 16
- Mobile to drive 19.8% increase in online video consumption in 2016, zenithoptimedia.com by Jonathan Barnard Jul 31
- Online Video Consumption Growth Forecast, 2015-2016, marketingcharts.com Aug 6
- IAB Releases 2016 Digital Content Newfronts Schedule,
- How video will shape consumer-brand connections in 2016, smartbrief.com
- AT&T eyes mobile video launch in early 2016, smartbrief.com
Wearables
- Swatch plans 2016 rollout of payments-enabled watch, comDec 2
- In 2016, the most engaging experiences will be strapped to your head, comby Jordan Gray Nov 30
- Apple said to be preparing new version of Watch for early 2016 debut, smartbrief.com
- PR predictions for 2016: VR, sincerity, relatability,
- Adobe: Smart Devices Set To Take Center Stage In 2016,
2017 AND BEYOND
A series of 9 articles will be published next week (two per day) to cover those predictions for 2017 onwards (there are some for 2050). The series will break down into the following posts:
- The future in general (Monday morning)
- Ad Spend (Monday afternoon)
- Advertising (Tuesday morning)
- Mobile & the internet of things (Tuesday afternoon)
- Content & social media marketing (Wednesday morning)
- Traditional Media (Wednesday afternoon)
- Video & Television (Thursday morning)
- Business predictions (Thursday afternoon)
- Technology’s future (Friday morning)
So stay tuned for much more!
