– updated –
What are the 2016 predictions in your field of marketing or advertising?
Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like. As I collect these from the beginning of the year onwards, they really add up. Instead of one massive list of all predictions as I’ve done in the past, this year I’m dividing up predictions into 3 posts.
2015 year in review
2015 is in fact the last article I put together at the beginning of the New Year as it reviews what actually happened this year. Watch for it in the first week of January 2016.
2016 Predictions
2016 predictions are divided into 3 posts this week:
- 2016 in general, business, marketing & technology (Monday)
- Ad Spend (Wednesday)
- Advertising (Friday)
Watch for details about my 2017 & beyond predictions below
THE FUTURE IN GENERAL
- We might be getting bacon emoji (and more!) in 2016,
- FR – Médias: les tendances qui vont tout changer en 2016, by L’équipe de rédaction
- The Future of Leadership in 2016, comby Guest Post Oct 27
- Forget trends. Here are 5 important tensions for 2016 and beyond, digiday.comby Shane Atchison Nov 30
- Gartner Predicts 2016: 3D Printing Disrupts Healthcare and Manufacturing,
- 2016 Year in Preview: Holding companies make diversity their business,
- 10 Digital Transformation Predictions for 2016,
- 2016 Year in Preview: Fast fashion slips into high gear (and hits a few speed bumps),
- FR – Tout ce qui ne se passera pas en 2016,
- The top 10 trends and disruptors for 2016,
- 20 songs celebrating their 10th birthdays in 2016,
- 46% of Consumers Want to Know Biggest Natural Food Trends for 2016,
- The Digiday guide to what’s in & out in 2016,
Customer / Consumer
Content marketing
- Researching Your Content Plan for 2016, clickthrough-marketing.comby ClickThrough Marketing Oct 7
- Why Your Professional Services Firm Needs an Editorial Calendar in 2016, comby Hinge Marketing Sep 28
- 2016 B2B Content Marketing Versus B2C Content Marketing, comby Heidi Cohen Oct 15
- 72% B2B Marketers in Search of Engaging Content for 2016, comby Kathy Crosett Yesterday
- How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy, comby Ashley Zeckman Nov 4
- How To Create An Effective Content Marketing Strategy For 2016, comby Steve Olenski Dec 2
- 5 Types of Content Marketing to Test in 2016, comby Ashley Taylor Anderson Dec 2
- The Content Marketing Campaign Playbook – Guaranteeing Success in 2016, comby SimonPenson Nov 23
- Where Content Marketing 2016 Is Headed, comby Heidi Cohen Nov 19
- 2016 Content Marketing Plan For Success,
- A Complete Guide to 2016 Content Marketing Trends,
- The Intersection Of Search, Social & Content Marketing In 2016,
- B2B Content Marketing Report Reveals Huge Content Gap in 2016,
- 6 Top Ways to Make Money Blogging in 2016,
- Planning Your 2016 Content Marketing Calendar,
- Please Don’t! 5 Content Marketing Don’ts For 2016,
- The State of Content: Rules of Engagement for 2016 [Infographic],
ECOMMERCE / M-COMMERCE
- Digital dollars from travel sector should double by 2016, from 4A’s SmartBrief
- E-Commerce Sales to Continue Rapid Growth, Top $327B by 2016, from Marketing Forecast from Ad-ology by Shannon Bryant
- Ebook Sales Expected to Reach $9.7 Billion by 2016 [STUDY], from Mashable » Business by Lauren Indvik
- UK Peer-to-Peer Transactions to Triple by 2016, from eMarketer Articles
- Mobile virtual currency market to hit $4.8bn by 2016, from Latest Social Media content from Econsultancy by Patricio Robles
- In China, Mobile to Grab Majority of Retail and C2C Ecommerce Sales by 2016,
- e-Commerce News Roundup: Top e-Commerce Products for 2016, clickthrough-marketing.comby Richard Plant Nov 6
- Mobile Payments Will Triple in the US in 2016, comOct 27
- Swatch plans 2016 rollout of payments-enabled watch, comDec 2
- FR – 10 tendances e-commerce qui auront un impact sur les détaillants canadiens en 2016,
- FR – Le commerce électronique en 10 tendances pour 2016, comby L’équipe de rédaction Dec 9
- 3 Things Black Friday Taught Us About 2016,
- US Retail Sales to Near $5 Trillion in 2016, emarketer.com
Data
GAMING
- Tablet gaming on the rise, will grow to $10 billion by 2016, nextmedia-source.com
- FR – Minecraft compatible Oculus Rift en 2016, geeksandcom.com, by Samret Di Manno Sep 28
- Nintendo delays mobile gaming foray to early 2016, Oct 30
- FR – Une première bande-annonce pour l’E3 2016,
Human Resources
- What to Expect for HR Technology in 2016,
- Invest in Your 2016 Career Year, smartbrief.com
- FR – RH: en 2016, démarquez-vous,
MARKETING
- 5 Predictions for Marketing in 2016,
- Why marketing as we know it will end in 2016,
- Why Your Professional Services Firm Needs an Editorial Calendar in 2016, by Hinge Marketing Sep 28
- Customer Experience Unifies With Brand Management In 2016, forrester.com by Michelle Moorehead Nov 4
- Here Are 5 Reasons Instagram Really Matters (Especially for 2016’s Marketing Budgets), comby A. A. Currey Nov 3
- 4 Marketing Trends That Will Change Everything in 2016, comby Brett Relander Oct 27
- CMO wish list for data and analytics in 2016, by Evan Wood Dec 2
- 7 Advanced Areas CMOs Must Focus On For 2016, by Scott Rayden Dec 1
- How To De-risk your Sales and Marketing Plan for 2016, thetasgroup.com by Tim Foster Dec 1
- 13 Digital Marketing Experts Make Bold Predictions for 2016, by Melonie Dodaro Nov 27
- Cross-Platform Marketing a Must-Have in 2016, emarketer.com Nov 26
- 15 Digital Marketing Trends for 2016 That Could Destroy Your Business, by Jeff Bullas Nov 23
- 16 Marketing Trends for 2016: Trends 5-8, imediaconnection.com by Winnie Brignac Hart Nov 17
- 6 Bold Predictions for Digital Marketing in 2016 + More, thecenterforsalesstrategy.comby lauramacpherson@csscenter.com (Laura MacPherson)Nov 16
- 2016 will be the year of “marketing doing”,
- FR – Stratégie marketing digital: les tendances 2016,
- FR – Tendances marketing 2016,
- Marketing Strategic Planning: A Three Bucket System To Set You Up For Success in 2016,
- The Opportunity in 2016: Listen, Learn and Be Bold,
- FR – Neuf défis marketing de taille pour 2016 (1e partie), comby François Nadeau
- From Mobile to Millennials: 2016 Analyst Predictions (video),
- The Top Digital Marketing Trends for 2016,
- Improve Your Digital Marketing Fitness: Finding End-of-Year Motivation for 2016,
- 2016 is the Year of Attribution,
- Take Off In 2016 With The One-Page Marketing Plan,
- 2016 Year in Preview: Your calendar of made-up brand holidays,
- Neuf défis marketing de taille pour 2016 (2e partie),
- 2016 Marketing Prediction: “Less is more” Content Personalization,
- 10 Stunning Marketing Predictions for 2016: Digital Continues to Drive Marketing Trends,
- Coming In 2016: Revenge Of The Demand Marketers,
- FR – De nouveaux horizons professionnels en 2016,
- Strong Momentum for GRC Research in 2016,
Media
Public Relations
Science
SPORTS
- Everyone thinks the Rio 2016 Olympic mascots look like Pokemon,
- FR – Mario & Sonic aux Jeux Olympiques de Rio 2016 : une nouvelle bande-annonce, comby Samret Di Manno Nov 13
TABLETS
- Notebook sales are likely to be surpassed by tablets by the end of 2016, from MMA SmartBrief
- Tablets to help boost mobile entertainment revenues 80% by 2016, from MMA SmartBrief
- 375 million tablets to be sold globally by 2016, from IABUK
- Cheaper tablets will dominate market by 2016, from MMA SmartBrief
- tablet gaming on the rise, will grow to $10 billion by 2016, nextmedia-source.com
TECHNOLOGY
- 2016: The Year of the Zettabyte [infographic], from Daily Infographic by Tim
- HP Plans to Disrupt the 3D Printer Market in 2016 with a New Technology,
- Chevy reveals 2016 Volt, doubles down on electric hybrid cars,
- Oculus targets early 2016 to ship virtual-reality headgear,
- FR – Accèes internet: Vidéotron offrira le gigabit en 2016,
- Seven Tech Trends Chief Communications Officers Should Track in 2016, wcgworld.comby Bob Pearson
- How Martech Is Like Fantasy Football: Drafting The Right Players In 2016, comby Scott Vaughan Nov 16
- Are You Ready For 2016? A Few Questions For Providers,
- Apple said to be preparing new version of Watch for early 2016 debut, smartbrief.com
- Digiday teams with StoryTech on 5 key trends from CES in 2016,
- 5 Major Tech Trends to Expect at CES 2016,
- Infographic: The hot tech, trends that will shape marketing in 2016, smartbrief.com
TRAVEL (3 ARTICLES)
- Digital dollars from travel sector should double by 2016, from 4A’s SmartBrief
- U.S. mobile travel market is on track to more than double by 2016, from IAB SmartBrief
- Hilton Working to Make Smartphone Hotel Room Unlocking a Reality by 2016, nextmedia-source.com
- 2016 Ad Sneak Peek: 66% of Political Budgets to go to TV,
- By 2016, Most Digital Travel Bookers Will Use Mobile Devices eMarketer,Nov 19
2017 AND BEYOND
A series of 9 articles will be published next week (two per day) to cover those predictions for 2017 onwards (there are some for 2050). The series will break down into the following posts:
- The future in general (Monday morning)
- Ad Spend (Monday afternoon)
- Advertising (Tuesday morning)
- Mobile & the internet of things (Tuesday afternoon)
- Content & social media marketing (Wednesday morning)
- Traditional Media (Wednesday afternoon)
- Video & Television (Thursday morning)
- Business predictions (Thursday afternoon)
- Technology’s future (Friday morning)
So stay tuned for much more!
