Your brand has unrealistic expectations

This entry is part 8 of 13 in the series Digital Marketing Mistakes

Which are the top digital marketing mistakes that a business must avoid? I’ve been blogging recently about the digital marketing mistakes brands and companies often make online, either because they’re in too much of a hurry to get things done, or due to sheer ignorance.

Here are three digital marketing mistakes covered already

  1. Using 2 different names for a same brand
  2. Using the same name as another organisation
  3. Not having a thought out digital strategy
  4. Not having clearly defined goals
  5. Not creating relevant content
  6. Not performing tests
  7. Not using landing pages
  8. Paying for followers, likes and traffic
  9. Communicating exclusively about your brand

Here’s another significant digital marketing mistakes businesses do, which should be avoided.

10- Unrealistic expectations

unrealistic expectationsUnrealistic expectations come from blind ignorance: assuming you know something when you don’t. In fact, you’re likely missing too many pieces to actually be able to set expectations.

How does a brand go about fixing this situation? Education through attending conferences or actual training, or simply reading up on a particular digital marketing discipline (they’re all quite different; all yield very different performances for separate objectives).

Another way to fix this situation is to recognize how little you know and grow your own experience one step at a time.  You’ll need to track and measure everything regularly (weekly ideally, or monthly) until you’re comfortable setting objectives that are realistic.

Seek out benchmarks that are relevant to your business parameters to guide your initial expectations. Do not rely on industry averages – they are averages of averages and tend to mean actually nothing. They blur together too many parameters to have any meaning. Performing simple Google searches for case studies and benchmarks for companies in your sector and geography will likely yield a few good examples against which you can really compare yourself.

However in the long run, you will always be better off comparing against your own history. You’ll want to outperform yourself. True leaders don’t compare themselves to the rest, they try to beat their own best – they lead the way.

Do you need help with any of these issues? Don’t be shy to contact me and see how we might work together – it’s what I do!

Series Navigation<< You don’t have defined goals for your online marketing?Is your marketing content actually relevant? >>

Add comment