Is your brand self-centered on social media?

This entry is part 10 of 13 in the series Digital Marketing Mistakes

Which are the top digital marketing mistakes that a business must avoid? I’ve been blogging recently about the digital marketing mistakes brands and companies often make online, either because they’re in too much of a hurry to get things done, or due to sheer ignorance.

Here are three digital marketing mistakes covered already

  1. Using 2 different names for a same brand
  2. Using the same name as another organisation
  3. Not having a thought out digital strategy
  4. Not having clearly defined goals
  5. Not creating relevant content
  6. Not performing tests
  7. Not using landing pages
  8. Paying for followers, likes and traffic

Here’s another significant digital marketing mistakes businesses do, which should be avoided.

9- Communicating exclusively about your brand

self-centered brandWhile not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools. Before the web and social media, brands basically broadcast messages to their consumers. Now those consumers expect brands in not only talk to them, but with them.

While communicating through a blog, content marketing or social media, your brand needs to share other publishers’ content that has relevance to your message. It also needs to engage its audience by asking them questions and answering their questions. Relationships are a 2-way street as we all know and those consumers to take time to “like” your brand and looking for something along those lines.

This is particularly true on social media but also applies to your content marketing on your own brand site.

Your first and most important goal will always remain to sell products and services through your content marketing and social media marketing efforts. However, for these to capture your audience’s attention and incite them to want to pay more attention to you, you need to treat this new “relationship” with your customers like a (you guessed it) “relationship”.

That means that on top of communication about every aspect of your brand, you also need to share other content that’s not from you but that’s relevant to your brand and of interest to your clientele.

Further, you absolutely need to engage your audience by asking them questions through your communication. Ask about them. Ask about how they like your brand, how they use it. Ask what you could do better. Ask them to share stories of their favorite brand experiences, or more content that’s relevant to your brand.

Do you need help with any of these issues? Don’t be shy to contact me and see how we might work together – it’s what I do!

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