- What’s worst digital marketing mistake you can make?
- Another bad digital marketing mistake to avoid (if you can)
- Is your brand still overlooking mobile?
- Don’t have a digital strategy? Stop everything!
- Do you ever perform tests with your marketing efforts?
- Are you up to date with digital marketing? (I doubt it)
- You don’t have defined goals for your online marketing?
- Your brand has unrealistic expectations
- Is your marketing content actually relevant?
- Is your brand self-centered on social media?
- Have you ever paid for followers, likes or traffic?
- Are your measuring your digital marketing results?
- Do you use dedicated landing pages for your digital advertising?
Which are the top digital marketing mistakes that a business must avoid? I’ve been blogging recently about the digital marketing mistakes brands and companies often make online, either because they’re in too much of a hurry to get things done, or due to sheer ignorance.
Here are three digital marketing mistakes covered already
- Using 2 different names for a same brand
- Using the same name as another organisation
- Not having a thought out digital strategy
- Not having clearly defined goals
- Not creating relevant content
- Not performing tests
- Not using landing pages
- Paying for followers, likes and traffic
Here’s another significant digital marketing mistakes businesses do, which should be avoided.
9- Communicating exclusively about your brand
While not the worst marketing crime to be committed online and through social media, it clearly demonstrates an old way of doing things with new tools. Before the web and social media, brands basically broadcast messages to their consumers. Now those consumers expect brands in not only talk to them, but with them.
While communicating through a blog, content marketing or social media, your brand needs to share other publishers’ content that has relevance to your message. It also needs to engage its audience by asking them questions and answering their questions. Relationships are a 2-way street as we all know and those consumers to take time to “like” your brand and looking for something along those lines.
This is particularly true on social media but also applies to your content marketing on your own brand site.
Your first and most important goal will always remain to sell products and services through your content marketing and social media marketing efforts. However, for these to capture your audience’s attention and incite them to want to pay more attention to you, you need to treat this new “relationship” with your customers like a (you guessed it) “relationship”.
That means that on top of communication about every aspect of your brand, you also need to share other content that’s not from you but that’s relevant to your brand and of interest to your clientele.
Further, you absolutely need to engage your audience by asking them questions through your communication. Ask about them. Ask about how they like your brand, how they use it. Ask what you could do better. Ask them to share stories of their favorite brand experiences, or more content that’s relevant to your brand.