Have you ever paid for followers, likes or traffic?

This entry is part 11 of 13 in the series Digital Marketing Mistakes

Which are the top digital marketing mistakes that a business must avoid? I’ve been blogging recently about the digital marketing mistakes brands and companies often make online, either because they’re in too much of a hurry to get things done, or due to sheer ignorance.

Here are three digital marketing mistakes covered already

  1. Using 2 different names for a same brand
  2. Using the same name as another organisation
  3. Not having a thought out digital strategy
  4. Not having clearly defined goals
  5. Not creating relevant content
  6. Not performing tests
  7. Not using landing pages

Here’s another significant digital marketing mistakes businesses do, which should be avoided.

8- Paying for followers, likes and traffic

Paying for trafficI’m tempted to rate this one the very worst, but let’s agree it’s among the very worst. Paying for followers, traffic or even likes is a total waste of money – there is absolutely no return on this investment. The only return you might see is an ignorant boss’ satisfaction at higher meaningless numbers.

Paying for followers and traffic only generates a bump in your numbers but does not actually generate worthwhile followers. The only really recipe for more followers and traffic is regular legitimate and relevant content, conversations and promotions.

Think about it.

Who really will you get as new traffic, likes and followers? Who actually responds to these initiatives? Not many humans in fact.

There are a lot of bots involved and a lot of people that will like just about anything for a little bit of money – they often reside way outside your principle market area.

So what you’re doing is paying someone to let their computers loose on your site or page to achieve whatever you asked for. The numbers will be there, after all, you are paying for them. But that is also the problem. They’re just numbers, not actual real humans interested in what your brand represents or offer.

Instead, you should be creating content on your site and promoting it through your social channels. Content that has actual value for your audience that they’ll really want to pay attention to and share with friends. It is much harder work, but it will generate actual human beings paying attention to your brand, which is what you were probably going for initially (naively).

Advertising online and offline with brilliant creative and offers, targeted to your audience, will also generate more legitimate likes, followers and traffic.

Do you need help with any of these issues? Don’t be shy to contact me and see how we might work together – it’s what I do!

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