Predictions for 2016 and beyond in digital marketing

This post is now a regular annual feature of my blog – top future predictions beyond the next year. I’ve been tracking and updating these for 3 years now. It’s very interesting to see how predictions for the future, from 3 years ago, are happening faster, and slower than anticipated – proving that we cannot predict that accurately.

Here are a great number of predictions for 2016 and beyond, from a variety of sources covering diverse topics, but predominantly focused in my area of interest: digital marketing and advertising. Actually there are 328 links to prediction and forecasting articles to be found below!

However, if you are looking for 2015 predictions, you must seek my specific blog post on that.

THE FUTURE IN GENERAL (15 ARTICLES)

AD SPEND (56 ARTICLES)

ADVERTISING (3 ARTICLES)

Ad AGENCIES (3 ARTICLEs)

Ad Tech (2 articles)

BUSINESS (1 ARTICLE)

Connected devices / Wearables / internet of things (5 articles)

Consumers / population (1 article)

CONTENT MARKETING (2 ARTICLES)

DATA (5 ARTICLES)

Demographics (4 articles)

DIRECTORIES (1 ARTICLES)

ECOMMERCE / M-COMMERCE (20 ARTICLES)

Environment (3 articles)

GAMING (2 ARTICLES)

HUMAN RESOURCES (2 ARTICLEs)

Internet of things / Wearables  — see connected devices

LOCAL MEDIA (15 ARTICLES)

LOCATION BASED MARKETING (1 ARTICLE)

MAGAZINES (1 ARTICLE)

MARKETING (5 ARTICLES)

MEDIA (2 ARTICLEs)

MOBILE (51 ARTICLES) — SEE “TABLETS” and “PHablets” BELOW FOR Those LINKS SPECIFICALLY

OUT-OF-HOME ADVERTISING (2 ARTICLES)

Phablets (3 articles)

RADIO (1 ARTICLE)

REAL-TIME BIDDING / Programmatic (8 ARTICLES)

Science (6 articles)

SEARCH ENGINE MARKETING (3 ARTICLES)

Security (1 article)

SOCIAL MEDIA (15 ARTICLES)

Sports (10 articles)

TABLETS (8 ARTICLES)

TECHNOLOGY (11 ARTICLES)

TELECOM (5 ARTICLES)

TELEVISION (40 ARTICLES)

TRAVEL (5 ARTICLES)

VIDEO (10 ARTICLES)

Wearables / Internet of Things — see Connected Devices

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