Comme par les années passées, je vous présente une mise à jour des dernières données, tendances et bonnes pratiques en lien avec la performance des réseaux sociaux pour approfondir votre savoir sur chacun.

Pour ce qui est de l’ordre, je procéderai dans l’ordre de leur portée au Québec. Par conséquent nous poursuivons avec les autres réseaux sociaux non couvert à date dans cette série.

Ici-bas vous trouverez articles, références, graphiques et infographies sur plusieurs aspects de la performance des réseaux sociaux, applications et sites suivants :

• Bit.ly, Erodr, Flickr, Jelly, Kickstarter, Klout, MySpace, Path, PumpUP, QQ, QZon, SlideShare, Slingshot, Spotify, Stylr, Tinder, Twitch, Viddy, Vimeo, WhatsApp, Wikipedia, Yelp

Bitly

• Bitly Urges Users to Change Passwords After Security Scare, mashable.com by Samantha Murphy Kelly May 12
• Is Bitly Breaking Its Links To The URL?, adexchanger.com by Kelly Liyakasa Jun 4

Erodr

• Erodr, le réseau social qui veut concurrencer Facebook !, marketingonthebeach.com by Team May 7

Flickr

• Flickr for iOS Unlocks New Camera Abilities, Jeu 29 Août 2013 à 10:58 depuis Mashable | Reseaux Sociaux & Communautes Virtuelles par Samantha Murphy Kelly
• Yahoo Acquires LookFlow to Improve Flickr Discovery, mashable.com by Seth Fiegerman Oct 28
• Flickr iOS Update Automatically Uploads Photos From Your Camera Roll, mashable.com by AppAdvice Oct 10
• Flickr Posts Precisely Matched Hurricane Sandy’s Landfall, mashable.com by LiveScience Nov 8
• Flickr Update: Art Identifies the Camera a Picture Was Taken On, mashable.com by Adario Strange Mar 10

Jelly

• 8 Things We’ve Learned About Jelly, likeable.com by Brian Jan 22

• Are Spam Ads Going to Spoil the Jelly?, socialmediatoday.com by adhutchinson Jan 16

Kickstarter

Klout

• Klout Acquired: Should We Care?, socialmediatoday.com by danielnewmanUV
• Klout Morphs Into Content Platform: This Week in Social Media, socialmediaexaminer.com by Cindy King
• How Klout is Poised to Clean LinkedIn’s Content Clock, socialmediatoday.com by chadpollitt Feb 13
• Klout Quietly Tests Native Ad Product, clickz.com by Susan Kuchinskas Feb 13
• What to Make of Klout’s Updated Interface, socialmediatoday.com by adhutchinson Feb 12
• Klout to Be Acquired for at Least $100 Million, Report Says, mashable.com by Chris Taylor Feb 12
• Klout Snapped Up by Lithium Technologies, mashable.com by Samantha Murphy Kelly Mar 28

MySpace

• Can Myspace become a must-have for marketers?, smartbrief.com

Path

• Spam case against Path advances, smartbrief.com Jun 10

PumpUp

• Toronto’s PumpUp Launches Photo-Based Health & Fitness Social Network, nextmedia-source.com

QQ

• 816M d’usagers actifs mensuels mondialement

QZone

• 632M d’usagers actifs mensuels mondialement

Slideshare

• 4M visiteurs mensuels mondialement
• 10M de présentations disponibles
• 100M de pages vues mensuellement
• SlideShare: Content Marketing’s Happy Medium, heidicohen.com by Heidi Cohen

Slingshot

• Facebook Working on Another Snapchat Competitor, Slingshot, mashable.com by Todd Wasserman
• Will Facebook’s Snapchat Challenger, Slingshot, Bring Teens Back?, socialmediatoday.com by Sendible Jun 4
• Facebook Launches Snapchat Competitor Slingshot, for Real This Time, mashable.com by Kurt Wagner Jun 18
• Facebook’s Slingshot: A Prettier, More Desperate Version of Snapchat, mashable.com by Karissa Bell Jun 18
• Nouveauté : Facebook Lance Slingshot, un Concurrent de Snapchat, emarketinglicious.fr by Isabelle Mathieu Jun 18

Spotify

• Spotify surpasses 10m paid subscribers, iabuk.net

Stylr

• Walmart’s tech lab buys location-based shopping app Stylr, marketingmag.ca by Associated Press Jun 18

Tinder

• Tinder Is About to Become More Like Snapchat, mashable.com by Samantha Murphy Kelly Jun 6
• APP Tinder Suit Has Echoes of Past Wall Street Discrimination Cases, mashable.com by Businessweek

Twitch

• Why the Twitch Purchase is Great for YouTube But Could Suck for Twitch, reelseo.com by Andy Smith
• YouTube to acquire Twitch for $1bn, advanced-television.com by Editor
• If YouTube Acquires Twitch, Will Digital Marketers Benefit?, clickz.com by Greg Jarboe
• YouTube Purchasing Game-Streaming Network Twitch for $1 Billion, mashable.com by Chelsea Stark May 20
• For Twitch, video gaming is a serious business, smartbrief.com

Viddy

• Viddy Sells Itself Short — for Less Than $20 Million, mashable.com by Seth Fiegerman Jan 16

Vimeo

• Vimeo Launches Own ContentID System for Copyright Infringements, reelseo.com by Andy Smith May 22

WhatsApp

• WhatsApp’s success comes at expense of European services, smartbrief.com Mar 10
• WhatsApp: Your Data Is Safe With Us, Even From Facebook, mashable.com by Kurt Wagner Mar 18
• Graphic: WhatsApp beats Facebook Messenger globally, smartbrief.com Mar 10
• WhatsApp hits a billion daily messages, wearesocial.net by Luca Della Dora Mar 10
• WhatsApp hits half a billion users, iabuk.net Apr 23
• Update Whatsapp : 500 millions d’utilisateurs.. et la suite ?, marketingonthebeach.com by Team May 13
• WhatsApp emerges as big share driver for publishers, digiday.com by Ricardo Bilton May 30
• Facebook Asks EU to Review WhatsApp Acquisition, Reports Say, mashable.com by Seth Fiegerman May 29
• What’s Up with the US? (Not WhatsApp—Yet), emarketer.com Jun 4
• The CEO of WhatsApp’s Is Not Very Happy With Apple Right Now, mashable.com by Seth Fiegerman Jun 3
• WhatsApp Cofounder on Facebook: We’re Not Getting ‘Swallowed By the Borg’, mashable.com by Seth Fiegerman Jun 6

 

Wikipedia

• At Age 13, Wikipedia Has Reshaped the Knowledge Industry, mashable.com by Fran Berkman Jan 16
• Wikipedia Looked Pretty Much the Same 13 Years Ago, mashable.com by Dennis Green Jan 16
• Wikipedia Gets a New Boss: ‘This Is Big in Every Way’, mashable.com by Jason Abbruzzese
• Wikipedia, Leading Ad Firms Partner To Ensure Content Quality, feedproxy.google.com by sashattuck Jun 11

Yelp

• Yelp sees mobile as key to global future, smartbrief.com Jan 22
• Yelp’s Algorithm Will Be Its Downfall, socialmediatoday.com by Ezra Chasser Mar 14
• What’s the Problem with Yelp?, socialmediatoday.com by ChristiTasker May 23

• Yelp and the Rise of Consumer Reviews, socialmediatoday.com by derekrsmith74

BILLETS PRÉCÉDENTS :

Enfin, je vous encourage à consultez ces billets tous portant sur la performances des réseaux sociaux, mais 1 à la fois.

• Facebook
• YouTube
• Twitter
• LinkedIn
• Google+
• Instagram
• Pinterest
• Tumblr
• Vine
• Reddit, Digg & Stumbleupon
• Foursquare
• SnapChat

 

 

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