Comme par les années passées, je vous présente une mise à jour des dernières données, tendances et bonnes pratiques avec les médias sociaux pour approfondir votre savoir sur chacun.

Pour ce qui est de l’ordre, je procéderai dans l’ordre de leur portée au Québec. Par conséquent nous poursuivons avec Pinterest.

Pinterest

Ici-bas vous trouverez articles, références, graphiques et infographies sur plusieurs aspects de Pinterest dont:

• Statistiques
• Usage & pénétration
• Affaires
• Marketing
• Publicité

Statistiques

Usagers

• 25M usagers mensuels mondialement
• 70M usagers inscrits
• 333K usagers quotidiens mondialement
• 26% des Canadiens internautes ont un compte (2014/01)
• 10% des Canadiens internautes sont actifs (2014/01)
• 73.8% sont des femmes

Usage

• 92% du temps passé est sur un appareil mobile (2013/12)

Usage & pénétration

• Pinterest Remains a Niche Service in Mexico Despite High Growth Rates, Sep.5 2013, eMarketer
• Pinterest Adds Place Pins for Better Travel Planning, mashable.com by Kurt Wagner
• 7 Ways to Grow Your Blog With Pinterest, socialmediaexaminer.com by Karen Leland
• Will addition of GIFs help Pinterest topple Tumblr?, smartbrief.com Jan 27
• Pinterest Gives the Gift of GIFs, Recipe Search, clickz.com by Jessica Lee Jan 24
• Pinterest Rapidly Growing As Content Sharing Platform, marketingcharts.com Jan 22
• App lets users pin in-store items to Pinterest with a scan, smartbrief.com Jan 22
• Pinterest Beefs Up Search Tools for Recipe Pins, mashable.com by Kurt Wagner Jan 22
• Pinterest Is Experimenting With GIFs, mashable.com by Kurt Wagner Jan 21
• Pinterest Brings Place Pins to iPad, GIFs to Mobile, mashable.com by Kurt Wagner 6:51 am
• Pinterest: the no-bro zone, digiday.com by John McDermott Feb 20
• 5 ways GIFs are being used on Pinterest, blogs.imediaconnection.com by Bob Gilbreath Feb 7
• Top 6 Pinterest Stats You Can’t Ignore, savvypanda.com by Allie Vanden Heuvel (allie@savvypanda.com) Mar 21
• Ladies… Meet the men of Pinterest, digiday.com by John McDermott Apr 16
• Pinterest Adds Smarter Search Tool, mashable.com by Kurt Wagner Apr 25
• Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements, socialmediatoday.com by reviewtrackers Apr 23
• Pinterest offers new mobile tool to search, explore, smartbrief.com
• 3 Common Mistakes You’re Making on Pinterest, likeable.com by amanda
• Twitter, Pinterest, Vine, Snapchat : des réseaux sociaux qui se renouvellent, marketingonthebeach.com by Team May 9
• Pinterest’s Hidden Talent: Fighting Crime, mashable.com by Colin Daileda May 8
• Pinterest: How You Can Rock This Social Media Platform, heidicohen.com by Heidi Cohen

Affaires

• Pinterest Now Worth USD 3.8bn – Mashable, zenithoptimedia.com by Anne Austin, 30 October 2013
• Explaining What It’s Going to Do With All That Dough, Pinterest Unveils Stats on Strong Mobile and International Usage, allthingsd.com by Kara Swisher Oct 28
• Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined, mashable.com by Seth Fiegerman Oct 16
• How to tap Pinterest’s DIY demo for lead generation,smartbrief.com Oct 15
• Facebook, Pinterest and Twitter Traffic Referrals Up 54% in Past Year, socialmediatoday.com by dannywong1190 Oct 16
• Pinterest Pop Quiz: Did Your Brand Pass or Fail?, likeable.com by amanda Oct 10
• 25 Amazing Pinterest Facts for Your Small Business, socialmediatoday.com by Sarah Mincher Nov 5
• Pinterest Takes Steps To Connect Images To Product Data, feedproxy.google.com by Kelly Liyakasa Nov 4
• Pinterest opens API to retail partners, smartbrief.co
• Pinterest-Generated Sales Occur Long After Product Has First Been Pinned, marketingcharts.com Nov 19
• Introduction to Pinterest for Business, socialmediatoday.com by Mary Green Nov 19
• 4 Pinterest Tools to Grow and Measure Your Pinterest Presence, socialmediaexaminer.com by Ian Cleary
• How small businesses can make the most of Pinterest, econsultancy.com by Christopher Ratcliff Dec 2
• Study: Amazon is the top retailer on Pinterest, smartbrief.com Dec 18
• 26 Ways to Make Pinterest Work for Your Business, socialmediaexaminer.com by Debbie Hemley Dec 17
• Pinterest Acquires Image Recognition Startup VisualGraph, mashable.com by Kurt Wagner Jan 7
• 10 Ways to Get More Pinterest Followers, socialmediatoday.com by StephanieFrasco Jan 29
• Comment Augmenter votre Engagement Pinterest par 275% ?, emarketinglicious.fr by Isabelle Mathieu Jan 27
• How Pinterest’s CEO plans to build an ad business, smartbrief.com Jan 23
• 6 Tips for an Effective Pinterest Strategy, socialmediatoday.com by mleiter Feb 14
• Comment Ajouter Les Boutons et Widgets de Pinterest sur Votre Site Web ?, emarketinglicious.fr by Isabelle Mathieu Feb 25
• Case Study:: Social Media Integration: Holiday campaign increases Kahlúa’s Pinterest followers 1,432%, marketingsherpa.com Mar 14
• How Do I Start Using Pinterest for My Business?, socialmediatoday.com by BradFriedman Mar 14
• 6 Ways to Promote Your Business With Pinterest Places, socialmediaexaminer.com by Anna Francis Mar 11
• Using Pinterest and Secret Pinboards for Media Pitching, socialmediatoday.com by CarrieMorgan Mar 10
• Pinterest Traffic: 3 Fast Tricks You Can Use Today, socialmediatoday.com by Angela Booth Feb 28
• Le Guide Pinterest pour votre Entreprise, emarketinglicious.fr by Rédacteur invité
• Pinners be Pinnin’: How to Justify Pinterest’s $3.8B Valuation, blog.rjmetrics.com by Robert J. Moore May 8
• Pinterest Raises $200M; GroupM’s Programmatic Future, adexchanger.com by AdExchanger

Marketing

• Why Pinterest is an integral social media channel for retail brands,Lun 9 Sep 2013 à 20:25 depuis nextMEDIA Source : Headlines
• Pinterest Introduces Related Pins, mashable.com by Samantha Murphy Kelly , 30 October 2013
• The Ultimate Guide to Pinterest for Every Brand: Engage and Flourish, socialmediatoday.com by Ekaterina Oct 18
• New to Pinterest? Here’s How You Can Start Off on the Right Foot, socialmediatoday.com by docmarkting Oct 11
• Pinteresting Fact: Image Pinning Site Preparing for Monetization, socialmediatoday.com by FreelanceWriter Nov 5
• Four Seasons tests Pinterest « Place Pins » to create custom itineraries, smartbrief.com Nov 23
• « Place Pins » could appeal to Pinterest advertisers, smartbrief.com Nov 23
• Target offers microsite pegged on Pinterest, smartbrief.com
• The Pinterest Plugin that You Need on Your Blog Right Now, soshable.com by JD Rucker Dec 16
• How To Name Your Brand Pinterest Boards, socialfresh.com by Courtney Gordner Jan 3
• Pinterest inspires Staples to change strategy, warc.com by Warc Jan 17
• Using Pinterest and Secret Pinboards for Media Pitching, socialmediatoday.com by CarrieMorgan Jan 16
• Pinterest ‘Rich Pins’ Brings Riches to Retailers, digiday.com by Saya Weissman Jan 21
• 5 Ways To Optimize Your Website For Pinterest Marketing, socialmediaexplorer.com by Seb Atkinson
• Why Are You Still Skeptical Pinterest Can Work For You?, copyblogger.com by Beth Hayden Mar 12
• Pinterest’s Mobile Site Referring More Valuable Traffic to Retail Brands, marketingcharts.com Mar 11
• Pinterest’s evolution into shopping catalog, digiday.com by Saya Weissman 6:52 am
• Are Pinterest Analytics Useful At All?, feedproxy.google.com by Stephanie Nelson Mar 28
• YouTube, Google+, & LinkedIn drive most engaged traffic, Reddit & SU the least, nextmedia-source.com
• 8 Ways to Get More Pinterest Followers, pamorama.net by Pam Dyer
• Boards with Benefits: 5 Stand Out Brands on Pinterest, socialmediatoday.com by Deanna Baisden Apr 8
• 6 Ways to Use Pinterest to Promote Your Brand, socialmediaexaminer.com by Ekaterina Walter Apr 23
• 9 Marketing Tips for Pinterest, socialmediatoday.com by StoreYa Apr 23
• Only 27% of Active Pinterest Users Report Following Brands, marketingcharts.com
• 13 Strategies to Grow A Following on Pinterest, mediasalestoday.com by Jessica Helinski May 13
• Pinterest allows select third-party marketing analysis, smartbrief.com
• Why Marketers Love Instagram and Pinterest, emailinstitute.com by dlawrentz May 23

Publicité

• Pinterest expands its test of promoted pin campaigns, smartbrief.com May 14
• Pinterest passe les Promoted Pins en test payant pour les annonceurs, geeksandcom.com by Benoît Chamontin May 13
• Pinterest Expedites Promoted Pins; Mobile Video Overtaking Desktop, adexchanger.com by AdExchanger May 13

BILLETS PRÉCÉDENTS:

• Facebook
• YouTube
• Twitter
• LinkedIn
• Google+
• Instagram

Rédigé par Samuel Parent.

 

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