Comme par les années passées, je vous présente une mise à jour des dernières données, tendances et bonnes pratiques avec les médias sociaux pour approfondir votre savoir sur chacun.

Pour ce qui est de l’ordre, je procéderai dans l’ordre de leur portée au Québec. Par conséquent nous poursuivons avec Instagram.

Instagram

Ici-bas vous trouverez articles, références, graphiques et infographies sur plusieurs aspects de Instagram dont:

• Statistiques
• Usage & pénétration
• Affaires
• Marketing
• Publicité

Statistiques

Usagers

• 200M usagers mensuels mondialement
• 60M de nouveaux usagers en 2013
• 86.4K nouveaux usagers quotidiens
• 68% des usagers sont des femmes avec revenu familiale de plus de 75 000 $
• 60% des usagers sont hors-États-Unis
• 55% sont des femmes

Usage / contenus ajoutés / partagés

• 1B de « j’aime »
• 45M de photos téléchargé quotidiennement
• 98% du temps passé est sur un appareil mobile (2013/12)

Affaires

• Top 3 détaillants (engagement) : Target, Harrods, Nordstrom
• Top 3 détaillants (communauté) : Victoria’s Secret, Louboutin, Michael Kors

Usage & pénétration

• Instagram now has 150 million active users, Dim 8 Sep 2013 à 19:36 depuis Social Fresh par Nick Cicero
• Snoopygram Most Shared Branded Video on Instagram, clickz.com by Greg Jarboe Oct 28
• Reminder: You Can’t Stop Instagram Videos From Auto-Playing Anymore, allthingsd.com by Mike Isaac Oct 28
• Don’t Fall for These 9 Instagram Scams, mashable.com by Taylor Casti Nov 8
• Instagram Video: Claim Your 15 Seconds of Fame, socialmediatoday.com by AlexandraRose Nov 14
• The 10 Types of Instagram Users, mashable.com by Max Knoblauch Nov 19
• Report: Instagram to Add Private Messaging Before 2014, mashable.com by Kurt Wagner Nov 23
• Instagram : les photos qui engagent le plus les personnes en une infographie (Novembre 2013), geeksandcom.com by Benoît Chamontin Dec 2
• The 6 Best Instagram Overlay Apps, mashable.com by Sarah Ang Dec 2
• 20 Instagram Apps to Enhance Your Photos and Videos, socialmediaexaminer.com by Thibaut Davoult Nov 28
• The 10 Most Shocking Celebrity Instagrams of 2013, mashable.com by Taylor Casti Dec 7
• Instagram Direct Brings Private Sharing to Individuals, Groups, mashable.com by Samantha Murphy Kelly
• Why Instagram Will Be The King Of Social Media In 2014, socialmediatoday.com by Ross Simmonds
• Snapchat or Instagram? An Unofficial Guide to Sharing Photos, mashable.com by Molly Horan Dec 16
• Instagram Direct : Instagram lance sa messagerie privée instantanée, geeksandcom.com by Benoît Chamontin Dec 16
• Majority of Twitter Users Also Use Instagram, marketingcharts.com Jan 3
• Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access, emailinstitute.com by dlawrentz Jan 23
• Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access | TechCrunch, nextmedia-source.com Jan 22
• Keep.com Helps You Shop for Items on Instagram, mashable.com by Kurt Wagner Jan 21
• Instagram Photos With Faces Get 38% More Likes, mashable.com by Samantha Murphy Kelly Mar 24
• Estimated Age Distribution of US Instagram Users, 2012-2016, marketingcharts.com Mar 31
• Instagram Has More U.S. Mobile Users Than Twitter, ipglab.com by IPG Lab Mar 31
• Instagram Is Down, Users Flock to Twitter to Complain, mashable.com by Kurt Wagner
• Instagram tops Facebook as preferred teen network, smartbrief.com Apr 10
• Instagram For Dummies, blonde20.com by Talia Londoner Apr 18
• 8 Ways You Can Create a Winning Instagram Profile, socialmediaexaminer.com by Kinjal Adeshara Apr 15

 

Affaires

• How to Get Started With Instagram, Ven 30 Août 2013 à 06:00 depuis Social Media Examiner par Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!
• Vine and Instagram: A Quick Guide for Business Users, Jeu 29 Août 2013 à 13:39 depuis Social Media Today par Kate at Rose McGrory
• 7 Creative Uses of Instagram Overlays and Stickers, mashable.com by Sara Roncero-Menendez

• Instagram Rival Mobli Gets $60 Million in Funding From Carlos Slim, mashable.com by Todd Wasserman Nov 8
• 71% of the world’s largest brands have adopted Instagram, socialfresh.com by Nick Cicero Nov 1
• Instagram: How to Optimize Your Reach, socialmediatoday.com by 3Hhoopla Dec 2
• Study: Instagram Is Best Business Social Media, ipglab.com by IPG Lab Dec 7
• Instagram the 10th-Largest US Smartphone App by Reach, marketingcharts.com Dec 7
• Instagram vs. Snapchat: How the Photo-Sharing Apps Stack Up, mashable.com by Kurt Wagner
• The Instagram Direct Primer: Everything You Need to Know, mashable.com by Christina Warren
• Le choc des titans : Instagram Direct Vs Snapchat, marketingonthebeach.com by Team Jan 16
• 12 Eye-Popping Stats for Retailers on Instagram, digiday.com by Haniya Rae Feb 14
• How to Effectively Use Instagram to Launch Your Product or Business, simplymeasured.com by Kevin Shively
• Instagram has huge revenue potential, study says, smartbrief.com Feb 20
• Why Instagram is Facebook’s marketing gold mine, smartbrief.com Feb 20
• Instagram Addicts Everywhere Are Uniting Offline at InstaMeets, mashable.com by Brian Anthony Hernandez Feb 10
• Instagram Hits 200 Million Users, mashable.com by Chris Taylor Mar 28
• Are Brands Ready For The Instagram Economy?, twistimage.com by Mitch Joel Mar 21
• Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat, mashable.com by Kurt Wagner
• 10 Instagram Rules Every Business Needs to Know Before Posting, socialmediatoday.com by Matthew Kobach
• Socially Stephanie: A Community-Building Instagram Strategy, socialmediatoday.com by StephanieFrasco Apr 25
• Instagram: The Hottest Form of Social Media, heidicohen.com by Heidi Cohen May 8
• 15 Instagram Tips That Will Catapult Your Business to Success, socialmediatoday.com by Michael Bird May 7
• How to Get Your Business Started on Instagram: 5 Tips, socialmediaexaminer.com by Stuart Elleray May 14

 

Marketing

• Young and Rich: Why Instagram Is Such a Lucrative Asset for Facebook, socialmediatoday.com by RyanNorthover, 30 October 2013
• 40% of the Top 1,000 Most Popular Instagram Videos Are From Brands, mashable.com by Seth Fiegerman Oct 28
• The Instagram Exam: Does Your Content Pass the Test?, socialmediatoday.com by Deanna Baisden Oct 11
• How to Optimize Instagram Posts for Maximum Engagement, socialmediatoday.com by JohnDSaunders Oct 10
• Instagram for Brand Building: What You Can Learn from Fortune 500 Companies, socialmediatoday.com by docmarkting Oct 9
• Are shoppable links in Instagram’s future?, smartbrief.com
• The Year of the Instagram Strategy, momentfeed.com by Rob Reed Nov 19
• Brands’ Instagram posts draw mixed signals from users, smartbrief.com Dec 2
• Instagram the ‘best platform for brands’ in 2013, beating out Facebook, Twitter, and Google+, venturebeat.com by John Koetsier Dec 6
• 5 Instagram Marketing Tips To Gain Brand Awareness, heidicohen.com by Heidi Cohen
• 12 Tips for Holiday Instagram Marketing: Last-Minute Instagram Tips, socialmediatoday.com by Krista Bunskoek
• Instagram Direct Messaging: What’s In It for Brands, mashable.com by Seth Fiegerman
• Instagram adds Snapchat-like sharing feature, smartbrief.com Dec 16
• 6 Tips for Instagram Marketing Mastery, jeffbullas.com by Morgan Tombler
• Three Innovative Uses of Instagram For Company Announcements and Product Launches, convinceandconvert.com by Jessica Giogli
• Instagram: Marketing Inside The Frame, heidicohen.com by Heidi Cohen Jan 27
• Brands Crowdsource Product Shoots via Instagram, mashable.com by Businessweek Jan 22
• 8 Ways to Stand Out on Instagram, socialmediatoday.com by StephanieFrasco Jan 22
• Instagram Platform Ripe for Marketers Shows New Research, socialmediaexaminer.com by Patricia Redsicker Jan 21
• Instagram – Sales Versus Engagement [Research], heidicohen.com by Heidi Cohen 7:17 am
• How to Effectively Use Instagram to Launch Your Product or Business, simplymeasured.com by Kevin Shively
• 4 Creative Uses of Instagram in Destination Marketing, socialmediatoday.com by gonzogonzo
• Instagram drives 2.5MM+ Brand Interactions During New York Fashion Week, socialfresh.com by Nick Cicero Feb 25
• Six Instagram Tips for B2B Businesses Who Want Social Marketing Success, socialmediatoday.com by Shona Feb 25
• Instagram Captures Higher Interaction Rates than Facebook, emarketer.com Feb 21
• Instagram registers 15x more engagement than Facebook: L2 – Luxury Daily, mobilemarketer.com Feb 13
• 6 Ways To Use Instagram Hashtag Data to Set Social Media Campaign Goalsà, simplymeasured.com by Lucy Hitz Mar 10
• 5 Beautiful Brands on Instagram and How You Can Do the Same, socialmediatoday.com by ThibautDavoult Mar 28
• 5 Instagram Tools to Better Manage Your Marketing, socialmediaexaminer.com by Ian Cleary Apr 23
• Instagram’s Sweet Spot: Better for Brands than Facebook and Twitter?, simplymeasured.com by Jade Furubayashi Apr 30
• 4 Ways to Network with Instagram Direct, socialmediaexaminer.com by Maggie Hibma May 8
• Should Your Brand Be On Instagram?, likeable.com by carrie
• Forget the Filter: How to Captivate and Grow Your Instagram Audience, socialmediatoday.com by Deanna Baisden May 14
• Top Brands on Instagram Grow Follower Base by 166% Year over Year, simplymeasured.com by Kevin Shively May 14

 

Marketing Vidéo

• Instagram Video: How You Can Use This Short Form Now, heidicohen.com by Heidi Cohen Mar 11
• 16 Creative Uses of Instagram Video, mashable.com by Max Knoblauch
• Vine outshines Instagram for branded short-form video opportunities, mobilemarketer.com Oct 15

Publicité

• Instagram Plans to Introduce Ads Within the Next Year, Lun 9 Sep 2013 à 09:25 depuis Mashable | Reseaux Sociaux & Communautes Virtuelles par Seth Fiegerman
• La publicité arrive sur Instagram, infopresse.com, 30 octobre 2013
• La Publicité Arrive sur Instagram, emarketinglicious.fr by Isabelle Mathieu Oct 7
• Instagram montre à quoi vont ressembler les publicités dans ses applications mobiles, geeksandcom.com by Benoît Chamontin, 30 octobre 2013
• One Stat that Explains Why Instagram Is Adding Ads, pewinternet.org
• Instagram, Vine point towards growing mobile native advertising opportunity: Vaynermedia exec, mobilemarketer.com
• Breaking down the numbers behind the first Instagram Ads, socialfresh.com by Nick Cicero Nov 8
• How to Not Fail with Instagram Ads by Leveraging Brand Advocates, socialmediatoday.com by amynhall Nov 5
• Ads Appear on Instagram, Just Like Instagram Said They Would, allthingsd.com by Peter Kafka Nov 4
• Instagram exemplifies value of mobile native ads, smartbrief.com Nov 13
• Instagram ads win brands followers, likes, smartbrief.com
• Instagram Is Now Publishing a New Ad Almost Every Day, nextmedia-source.com
• Ben & Jerry’s gets 20% boost in Instagram followers from ads, smartbrief.com Dec 3
• What Do Instagram Advertisers Actually Get for Their Money?, mashable.com by Businessweek Dec 3
• Instagram, partners say early ads have seen success, smartbrief.com
• Instagram Ads Work, Advertisers Say, mashable.com by Todd Wasserman Dec 19
• How to take your Instagram campaigns to the next level, smartbrief.com Jan 17
• 5 Tips for Capitalizing on Instagram Ads, emailinstitute.com by dlawrentz Dec 26 2013
• Philadelphians promote their city on Instagram, smartbrief.com
• 5 agency creatives to follow on Instagram, digiday.com by Saya Weissman Feb 25
• Instagram puts its ad advice in a book for select brands, smartbrief.com Feb 12
• Instagram renforce son programme de publicités avec Omnicom, geeksandcom.com by Benoît Chamontin Mar 11
• Instagram Lands Its First Big Ad Deal, mashable.com by Seth Fiegerman Mar 10
• Instagram Quietly Testing Video Ads: Will They Be As Successful as Photos?, simplymeasured.com by Lucy Hitz
• Instagram Testing Video Ads With Early Partners, clickz.com by Lisa Lacy May 2
• Instagram: Ad test run is producing favorable results, smartbrief.com May 14

 

BILLETS PRÉCÉDENTS:

• Facebook
• YouTube
• Twitter
• LinkedIn
• Google+

Rédigé par Samuel Parent.

 

Series Navigation

<< Performance des médias sociaux: VinePerformance des médias sociaux: Tumblr >>