Required presentation tech know-how for digital sales people

Required presentation tech know-how for digital sales people
This entry is part 7 of 8 in the series Media Sales Tech

A few weeks back I wrote a few articles about technologies that digital media salespeople need to know about. They covered marketing tech, ad tech, and real-time bidding tech.

A few “offline” conversations since then have made me acutely aware that I should outline many more “techs”. Particularly tech tools of use to salespeople. There are a lot of tools out there that can either save you time or allow you to impress your clients more.

Article updated 18 November 2020

Presentation building tech

If you work in sales you know all about PowerPoint and Keynote to create your presentations. You may also have heard or been exposed to Prezi which while mostly web-based also has a desktop or local version. Prezi presentations are much more dynamic, creative, and fluid making them much more impressive for your audience. You will need some time to get a handle on it. However, that investment will pay off as very few salespeople bother to go this extra mile.

CanvaAnother tool I use to build presentations, and much more, is Particularly, they offer a variety of pre-set templates for presentation purposes you can be inspired by, then adjust for your needs. You can easily import your own logo & visuals. As well, editing fonts, sizes, and colors are very easy.

Presenting tech

Presentation tech goes beyond the simple presentation document software. It includes online live presentation solutions that enable you to share your screen with a client that you can’t meet on purpose either because of distance or timing.

These include the likes of WebEx, GoToMeeting, and many others which allow an account to host multiple live online presentations and can include online audio or connect to a conference line. They can record your session so you can share it with a client of reference or with those who missed it. Also, they are great to host webinars.

The principal solutions in this field are Webex, GoToMeeting, AnyMeeting (free), Team Viewer, and Adobe Connect.

Other somewhat similar solutions simply allow you to share your screen such as And others yet which you may already have set up such as Skype and Google+ Hangouts can not only allow for a video call but screen sharing as well.

Principal solutions like this include Fuze,, ScreenLeap, Skype, Quick Screen Share, and Google+ Hangouts.

However, many of us still have phone/voice-only conversations. If you have offices in multiple time-zones, you should look into connecting your phone service across offices. This allows you to maintain regular office hours locally while offering a much wider window for clients to call in. Check out Babel Force for this type of solution.


I am available to provide full digital media sales training for your team or customized training based on your needs. Visit my training service offer page here for more details and then contact me for more information.
Authored by Samuel Parent.

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