Comme par les années passées, je vous présente une mise à jour des dernières données, tendances et bonnes pratiques avec les médias sociaux pour approfondir votre savoir sur chacun.

Pour ce qui est de l’ordre, je procéderai dans l’ordre de leur portée au Québec. Par conséquent nous poursuivons avec LinkedIn.

LinkedIn

Ici-bas vous trouverez articles, références, graphiques et infographies sur plusieurs aspects de LinkedIn dont:

• Statistiques
• Usage & pénétration
• Affaires
• Marketing
• Publicité

Statistiques

• 225M usagers mensuels aux États-Unis
• 300M usagers actifs mensuels mondialement (LinkedIn 2014/04)
• 78.8M usagers quotidiens du site web
• 30% des Canadiens internautes ont un compte  (2014/01)
• 11% des Canadiens internautes sont actifs (2014/01)
• 10M d’endossements générés quotidiennement
• 172.8K nouveaux usagers quotidiennement
• 1.4K pages d’entreprise créée quotidiennement
• 15.6M de recherches quotidiennement
• 56% sont des hommes (LinkedIn 2014/04)
• 26% du temps passé est sur un appareil mobile (2013/12)
• Top 5 secteurs : Services d’information et technologies, hôpitaux et santé, construction, éducation et comptabilité

Usage & pénétration

• LinkedIn Tops 250 Million Members, mashable.com by Seth Fiegerman , 30 October 2013
• 10 Simple Ways To Improve Your LinkedIn Profile, Mer 28 Août 2013 à 04:00 depuis Social Media Today par kalnerwilliams
• LinkedIn Lowers Age to 13: Is This Making Children Grow Up Too Fast?, Mar 27 Août 2013 à 16:55 depuis Social Media Today par LaurenBubble
• Meet the New Mobile LinkedIn: The Professional Network Disguised as a Consumer Site, nextmedia-source.com Oct 28
• LinkedIn App to Offer Details About Who’s Emailing You, mashable.com by Kurt Wagner Oct 28
• Why I Shouldn’t Add You on LinkedIn, socialmediatoday.com by JJBaybee Nov 8
• LinkedIn Unveils Major Pulse Integration, Replaces LinkedIn Today, mashable.com by Kurt Wagner Nov 14
• 4 Tips to Make Your Content More Sharable on LinkedIn, socialmediatoday.com by AndrewJDymski Nov 14
• Six Ways You Can Use LinkedIn to Turbo-Charge Prospecting, soshable.com by Michael Boyett
• The Top 10 Over Used Buzz Words On LinkedIn For 2013, profectio.com by dforde@profectio.com (Dave Forde)
• How to develop a world-class LinkedIn profile, smartbrief.com
• How to make your LinkedIn experience more secure, smartbrief.com Jan 31
• LinkedIn aims to grow in China, smartbrief.com
• LinkedIn Debuts Chinese-Language Site Despite Potential Censorship, mashable.com by Kurt Wagner Feb 25
• LinkedIn Update Gives You More Info About Who’s Viewed Your Profile, mashable.com by Kurt Wagner Feb 25
• Now It’s Your Turn to Be a LinkedIn Influencer, socialmediatoday.com by StephanieSammons Feb 25
• LinkedIn Opens Blogging Platform to All: This Week in Social Media, socialmediaexaminer.com by Cindy King Feb 25
• LinkedIn Opens Its Publishing Platform to Users, likeable.com by elana Feb 20
• Making the Most Out of LinkedIn, blogs.imediaconnection.com by Emily Weeks Feb 13
• How To Not Get Blocked On LinkedIn [VIDEO], likeable.com by carrie Mar 10
• 3 LinkedIn Search Tricks That Will Make You Dangerous, socialmediatoday.com by Koka Sexton
• Your Privacy and LinkedIn, socialmediatoday.com by Pankhuri Anand Mar 28
• 5 Ways to Spring Clean Your LinkedIn Profile, likeable.com by Shannon Mar 24
• 12 Resources to Improve Your LinkedIn Profile, socialmediaexaminer.com by Debra Eckerling
• Why You Should Pay More Attention to Google+ and LinkedIn, simplymeasured.com by Jade Furubayashi
• How to Network With LinkedIn Groups, socialmediaexaminer.com by Mark Lerner Apr 8
• 17 Quick Ways to Master Your LinkedIn Profile, socialmediatoday.com by Warren Knight Apr 8
• Why LinkedIn Is More Valuable Than You Think [VIDEO], likeable.com by carrie Apr 18
• 6 Tips for Being More Effective on LinkedIn, feedproxy.google.com by derekrsmith74
• 5 LinkedIn Spring Cleaning Tips, socialmediatoday.com by Mark Lerner May 2
• 5 Things You’re Doing Wrong on LinkedIn, socialmediatoday.com by Marinigh Apr 30

• 

  

  

  
  
• Affaires
• Why LinkedIn Is the Preferred B2B Social Marketing Platform [SLIDESHARE], socialmediatoday.com by Steve Rayson, 30 October 2013
• REPORTS: LinkedIn is the Most Effective B2B Social Network, Mar 3 Sep 2013 à 14:03 depuis Social Media B2B par Jeffrey L. Cohen
• LinkedIn: Our Future Is Mobile, mashable.com by Kurt Wagner Oct 28
• LinkedIn: Best Practices Guide for Serious Lead Seekers, socialmediatoday.com by FreelanceWriter Oct 28
• Study: LinkedIn outranks all for social referrals to corporate websites, smartbrief.com Oct 22
• LinkedIn Launches a Set of Mobile Recruiting Products, allthingsd.com by Mike Isaac Oct 17
• What Are the 3 Most Important LinkedIn Features? [VIDEO], socialmediatoday.com by MarketingXLerator Oct 10
• Social Media Cheat Sheet: LinkedIn Connections (Part I), socialmediatoday.com by LidaCitroen Nov 8
• New LinkedIn Showcase Pages Reach the Right Users, mashable.com by Kurt Wagner Nov 20
• LinkedIn introduces Showcase Pages, socialfresh.com by Nick Cicero Nov 19
• How to Use LinkedIn’s Advanced Search Feature to Find Prospects [VIDEO], socialmediatoday.com by pm2662 Dec 2
• 25 Social Media Marketing Experts You Need to Know According to LinkedIn, toprankblog.com by Lee Odden Jan 28
• 8 LinkedIn Tools for Business, pamorama.net by Pam Dyer Feb 25
• LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media, mashable.com by Kurt Wagner Feb 14
• How to boost sales with LinkedIn outreach, smartbrief.com Mar 10
• How to Use LinkedIn to Build Relationships and Generate Leads, socialmediaexaminer.com by Melonie Dodaro Mar 10
• LinkedIn, une chambre de commerce virtuelle, infopresse.com Mar 4
• Linkedin : l’onglet Produits et Services disparait sur les pages entreprise, geeksandcom.com by Benoît Chamontin
• 3 Steps to Powerful LinkedIn Page Optimization, socialmediatoday.com by CarolineMelberg Mar 28
• LinkedIn Showcase Pages: Are You Ready to Build Yours?, socialmediatoday.com by adrienne_grubb Mar 28
• LinkedIn Engagement Tips for Small Business Owners, socialmediatoday.com by mleiter Mar 28
• What Brands Should Know About LinkedIn’s Publishing Platform, blog.wcgworld.com by Michael Brito Mar 24
• 10 Ways to Improve Your LinkedIn Company Page, socialmediaexaminer.com by Julia Borgini
• 10 Ways to Improve Your LinkedIn Company Page, socialmediaexaminer.com by Julia Borgini
• LinkedIn aims to help recruiters with mobile offerings, smartbrief.com
• 3 Ways to Generate Leads With LinkedIn Groups, socialmediaexaminer.com by John Nemo Apr 23
• LinkedIn Q1 Earnings Beat Estimates, Stock Dips 4%, mashable.com by Seth Fiegerman May 2
• LinkedIn Company Pages You Should Copy, socialmediatoday.com by benwachtel24 Apr 30

 

Marketing

• Changes at LinkedIn Create New Marketing Opportunities, Mar 27 Août 2013 à 00:01 depuis eMarketer Articles
• 5 LinkedIn Company Page Tips to Enhance Your Marketing, socialmediaexaminer.com by Jason Miller Oct 28
• 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance, komarketingassociates.com by Derek Edmond
• Will Content Marketing’s Future Look More Like LinkedIn Pulse?, emailinstitute.com by dlawrentz
• 5 LinkedIn Marketing Tips to Optimize Your Social Media Success, toprankblog.com by Lee Odden Mar 12
• LinkedIn Debuts Content Marketing Score, Trending Topics, clickz.com by Lisa Lacy
• Essential LinkedIn Marketing Resources: A Complete Guide, socialmediaexaminer.com by Lisa D. Jenkins Mar 28
• YouTube, Google+, & LinkedIn drive most engaged traffic, Reddit & SU the least, nextmedia-source.com
• LinkedIn Publishing Platform: What Marketers Need to Know, socialmediaexaminer.com by Michael Stelzner Apr 18
• LinkedIn Announces 300 Million Users (Among Other Juicy Stats) and What This Means For Brands, simplymeasured.com by Lucy Hitz Apr 23
• How to Use LinkedIn Publishing to Build Your Personal Brand, likeable.com by Brian
• LinkedIn’s Publishing Platform: Pros, Cons and Generating more Content, feedproxy.google.com by Jen Havice May 1

 

Publicité

• Your Guide to LinkedIn Sponsored Updates, socialmediatoday.com by Pankhuri Anand Oct 15
• New ad format improves LinkedIn’s click-thru rates, smartbrief.com
• How to Pitch LinkedIn and Twitter Advertising, ppchero.com by Jacob Fairclough Feb 20
• LinkedIn gets into content brokering in native ad push, smartbrief.com Feb 13
• LinkedIn enhances in-feed ads and sponsored content. smartbrief.com
• LinkedIn focuses on mobile as ad sales climb, smartbrief.com

 

BILLETS PRÉCÉDENTS:

• Facebook
• YouTube
• Twitter

Rédigé par Samuel Parent.

 

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