Performance de Twitter en 2014 2014/04/29 Samuel-f Parent Réseaux Sociaux, Twitter

Quelle est la performance de Twitter en 2014 ? Comme par les années passées, je vous présente une mise à jour des dernières données, tendances et bonnes pratiques avec les médias sociaux pour approfondir votre savoir sur chacun.

Pour ce qui est de l’ordre, je procéderai dans l’ordre de leur portée au Québec. Par conséquent nous poursuivons avec Twitter.  Allez à la fin de ce billet pour voir les autres articles de cette série.

Performance de Twitter en 2014

Ici-bas vous trouverez articles, références, graphiques et infographies sur plusieurs aspects de Twitter dont:

• Statistiques
• Usage & pénétration
• Affaires
• Marketing
• Publicité

Statistiques

Usagers

• 554M comptes d’usagers mondialement
• 232M comptes actifs mensuellement mondialement
• 46% des Canadiens internautes ont un compte  (2014/01)
• 22% des Canadiens internautes sont actifs (2014/01)
• 9.6M usagers quotidiens mondialement
• 44% de croissance entre 2012-2013
• 79% = croissance du groupe des 55-64 ans (Pew)
• 51% sont des femmes

Usage

• 2.1B de recherches quotidiennes
• 400M de tweets quotidiennement

Temps passé

• 12.51 minutes passé par usager par jour
• 86% du temps passé est sur un appareil mobile (2013/12)

Marques

• 58% des top marques ont plus de 100 000 adeptes
• 5 top marques en nombre d’adeptes: Facebook, MTV, Google, Starbucks, Microsoft
• 5 top marques en nombre d’engagements : eBay, MTV, Amazon, Starbucks, McDonalds
• 92% des marques tweet plusieurs fois par jour

Effets collatéraux

• 34% des annonceurs américains utilisent Twitter pour générer des prospects
• 25% des gens qui se plaignent d’une marque sur Twitter s’attendent à un retour dans l’heure

Revenus et parts de marchés

• 422$M = revenues 2013 Q1 à Q3
• 0.73$ = revenu par utilisateur
• 1.9% de part de marché mobile

Usage & pénétration

• Twitter Use Rises Across US Age Groups, Ven 9 Août 2013 à 00:01 depuis eMarketer Articles
• Is Twitter Better Than Facebook for Targeting Teens?, emarketer.com Oct 28
• Twitter Now Fills Your Feed With Photos, mashable.com by Chris Taylor , 30 October 2013
• Why Twitter’s Reach Is Bigger Than You Think, feedproxy.google.com by Judith Aquino, 30 October 2013
• Why Twitter is big in Japan, smartbrief.com Oct 28
• 7 Twitter Accounts for Outstanding Longreads, mashable.com by Rebecca Hiscott Oct 28
• What to consider when crafting a Twitter bio, smartbrief.com Oct 28
• Twitter Dethrones Facebook as Teens’ Favorite Social Network, mashable.com by Zoe Fox Oct 28
• How to Write a Rockstar Twitter Bio, mashable.com by Amy-Mae Elliott Oct 28
• Twitter Changes Direct Message Rules: This Week in Social Media, socialmediaexaminer.com by Cindy King Oct 22
• Facebook, Pinterest and Twitter Traffic Referrals Up 54% in Past Year, socialmediatoday.com by dannywong1190 Oct 16
• The Complete Guide to Twitter Etiquette, mashable.com by Rebecca Hiscott Oct 15
• The Beginner’s Guide to the Hashtag, mashable.com by Rebecca Hiscott Oct 8
• A Breakdown of Twitter’s 200 Million Users, mashable.com by Neha Prakash Oct 7
• Twitter Begins to Better Explain Itself, allthingsd.com by Mike Isaac
• 15 Twitter Accounts for Incredible Science Facts, mashable.com by Max Knoblauch Nov 8
• The Future of Twitter Events Is Here, allthingsd.com by Mike Isaac Nov 13
• Twitter Becomes a Content Discovery Layer: Implications for Marketers, socialmediatoday.com by Steve Rayson Nov 14
• The 5 Most Frustrating Twitter User Habits, socialmediatoday.com by domsoar
• How to Be Passive Aggressive on Twitter, mashable.com by Max Knoblauch
• The Top 5 Twitter Fails of 2013, digiday.com by Saya Weissman Dec 10
• Majority of Twitter Users Also Use Instagram, marketingcharts.com Jan 3
• Twitter’s Redesigned Homepage Keeps Mobile in Mind, mashable.com by Kurt Wagner
• Facebook Steps Onto Twitter’s TV Data Turf, mashable.com by Jason Abbruzzese Jan 31
• Twitter is urged to intervene in high-profile account hijacking, smartbrief.com Jan 31
• Twitter Misconceptions: 4 Factors Hindering Adoption, socialmediatoday.com by Courtney Hunt Jan 29
• Twitter for Android Updated With New Photo-Editing Features, mashable.com by Karissa Bell Jan 29
• How to Network with Influential People Using Twitter, socialmediaexaminer.com by Jason Kosarek Jan 23
• Related: Twitter sees its diverse demographics as a marketing opportunity, smartbrief.com Jan 22
• Where Twitter followers appreciate short-form instant gratification and Facebook fans enjoy visual stimulation, the Google+ community has shown a strong preference for informative and helpful content, smartbrief.com Jan 22
• Top 10 Twitter Trends of 2013, econsultancy.com by Rhian Harris (was Simms) Jan 21
• When is it OK to toot your own horn on Twitter?, smartbrief.com 6:50 am
• Twitter fires back after Venezuela blocks messages, smartbrief.com
• Twitter puts Promoted Accounts at top of search results, smartbrief.com
• 10 Facts You Didn’t Know About Twitter, mashable.com by Dennis Green Feb 25
• Twitter Usage Depends on Mobile Experience, mashable.com by Matt Petronzio Feb 12
• Twitter teste un nouveau design de page de profil plus proche de Facebook et Google+, geeksandcom.com by Benoît Chamontin Feb 12
• Twitter : Comment Pouvez-vous Obtenir plus de Retweets ? [Etude], emarketinglicious.fr by Isabelle Mathieu Mar 13
• Twitter Data Shows When We’re Happy, Sad, Hungover, mashable.com by Kurt Wagner Mar 11
• Growth for Twitter may come with older users smartbrief.com Feb 28
• Twitter Makes You Watch TV More Than You Realize, mashable.com by Josh Dickey Mar 28
• The Illustrated History of Twitter, mashable.com by Bob Al-Greene Mar 24
• Twitter At Eight, wearesocial.net by Emily Hawes Mar 24
• The Life of a Tweet, soshable.com by Savannah Marie Mar 24
• Pew: Americans use Facebook, not Twitter, for news, smartbrief.com
• Twitter & Billboard Create Real-Time Music Chart, ipglab.com by IPG Lab Mar 31
• Report: 44% of Registered Twitter Users Have Never Tweeted, mashable.com by Todd Wasserman
• Twitter propose une nouvelle fonctionnalité pour rendre les photos plus interactives sur le réseau social, marketingonthebeach.com by Team
• Twitter Announces Pop-Up Notifications for Web, mashable.com by Kurt Wagner Apr 11
• What Twitter Cards Can Do For You, socialmediatoday.com by ChrisSyme Apr 8
• Twitter’s TV-Centricness Dials Up Sprint’s ‘Framily’ Effort, emarketer.com Apr 7
• Twitter’s Redesigned Web Profiles Are Here and Ready to Go, clickz.com by Melanie White,Lisa Lacy Apr 25
• 14 Twitter Tips to Take Your Tweeting to the Next Level, socialmediatoday.com by kevanlee Apr 25
• 44% of Twitter Accounts Have Never Sent a Tweet, socialmediatoday.com by Prasant Naidu Apr 23
• How to Prepare Your Profile for Twitter’s Redesign, simplymeasured.com by Jade Furubayashi Apr 23
• 5 Tips for Your New Twitter Profile, socialmediatoday.com by gonzogonzo

Affaires

• Survey Says: Twitter Followers of Small and Medium-Sized Businesses Become Customers, Mer 4 Sep 2013 à 04:00 depuis Social Media Today par Socialbarrel
• How Twitter’s Business Compares to Facebook’s, mashable.com by Seth Fiegerman
• The Twitter Trap: Why Trying to Be Facebook Won’t Work, mashable.com by Chris Taylor 30 October 2013
• How Reliable Is Twitter? [Research], heidicohen.com by Heidi Cohen, 30 October 2013
• Lovin’ Customer Service via Twitter, socialmediatoday.com by dneisser Oct 28
• The History of Twitter, From Egg to IPO, mashable.com by Taylor Cast
• 60 Sensational Social Media Facts and Statistics on Twitter in 2013, jeffbullas.com by Jeff Bullas Oct 9
• 72% of customers expect complaints on Twitter to be answered in one hour, econsultancy.com by Christopher Ratcliff
• The Power of Twitter: 3 Business Tips, heidicohen.com by Heidi Cohen Nov 8
• Twitter has an advantage among global marketers, smartbrief.com
• Twitter 101 for Social Selling, socialmediatoday.com by socialtosales Nov 8
• Top 5 Reasons Your Business Is Scaring Away Twitter Followers, socialmediatoday.com by asobal_weidert Nov 5
• Facebook Drives the Most Traffic to Publishers, Beating Twitter and Reddit, mashable.com by Zoe Fox Nov 5
• Publishers Get Traffic Boost From Twitter Photos, digiday.com by John McDermott Nov 13
• Twitter Is Undervalued (for Investors and Marketers): Part 1, socialmediatoday.com by davidcheng Nov 14
• 4 Actionable Tips for Increasing Your Twitter Followers, socialmediatoday.com by jonharules Dec 2
• Twitter Tips Its International Strategy, allthingsd.com by Mike Isaac Dec 7
• How I Increased My Twitter Followers By 30% in 6 Months, socialmediatoday.com by StephanieFrasco Dec 17
• Google’s mobile search might threatened by Facebook, Twitter, mobilemarketer.com Jan 3
• The Sunday Share: 50 Random Twitter Tips for Business, dannybrown.me by Danny Brown
• How one tweet turned Twitter into a phenomenon, smartbrief.com Jan 16
• Twitter may add online retail component, smartbrief.com
• What’s the Matter With Twitter? Not What Twitter Thinks, mashable.com by Chris Taylor
• Twitter User Growth Slows in Q4, Stock Plummets 12%, mashable.com by Seth Fiegerman
• The mobile revolution bodes well for Twitter, analysts say, smartbrief.com
• Do Contests Work on Twitter?, convinceandconvert.com by John Clark
• Supercharge the Value of Your SMB Twitter Followers, socialmediatoday.com by RGBSocial Jan 29
• Tracking Conversions on Facebook and Twitter, socialmediatoday.com by Matt Aster Jan 23
• Using Twitter to Crowdsource Influence, feedproxy.google.com by ChrisSyme
• Twitter tests Facebook-style profile pages, smartbrief.com Feb 13
• What Facebook, Twitter, and YouTube Know about Product Development, blog.rjmetrics.com by Janessa Lantz Feb 7
• 5 Hashtag Tracking Tools for Twitter, Facebook and Beyond, socialmediaexaminer.com by Harsh Ajmera Mar 10
• 6 Companies That Are Doing Customer Service Right on Twitter, socialmediatoday.com by dgingiss Mar 28
• Marketers tell stories with multi-photo Twitter feature, smartbrief.com
• Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat, mashable.com by Kurt Wagner
• 5 Tips to Help Your Live-Tweeting Efforts, socialmediatoday.com by Rob Sutter

Marketing

• 2 Twitter Changes Making Life Easier for Big Brands, convinceandconvert.com by Jay Baer 30 October 2013
• L’Erreur La Plus Courante Que Vous Pouvez Faire sur Twitter [Astuce], emarketinglicious.fr by Isabelle Mathieu Oct 28
• How to Use Twitter Hashtags to Get Noticed, socialmediatoday.com by Adam prattler Oct 22
• Why Twitter is the killer platform for brand-building on mobile, mobilemarketer.com Oct 7
• What Twitter can do to improve its marketing appeal, smartbrief.com
• The Beginner’s Guide to TweetDeck, mashable.com by Marissa Cetin Nov 8
• Study: Only 55% of Marketers Satisfied With Twitter, mashable.com by Seth Fiegerman Nov 8
• 5 Bonnes Raisons d’Arrêter de Synchroniser Facebook et Twitter, emarketinglicious.fr by Rédacteur invité Nov 13
• How brands are adapting to Twitter’s image-preview feature, smartbrief.com Nov 14
• Why You Shouldn’t Link Your Company’s Facebook Account to Twitter, socialmediatoday.com by Brett Heitz Nov 19
• How brands can make the most of Twitter, smartbrief.com
• Choosing Effective Twitter Calls-to-Action, socialmediatoday.com by CompuKol Dec 2
• Even people who are really good at marketing are still trying to figure out Twitter., smartbrief.com Dec 2
• 18 Must-Know Facts About Twitter For Brands, digiday.com by Chango
• Twitter Best Practices: 11+ Tips for Tweeting Well, socialmediatoday.com by Courtney Hunt Dec 16
• 7 Twitter Tips Every Marketer Should Know, socialmediatoday.com by brandcottage Jan 29
• 11 Essential Rules for Powerful Twitter Marketing, jeffbullas.com by Jeff Bullas Jan 24
• 98% of all top brands are active on Twitter, socialfresh.com by Nick Cicero Jan 22
• Most Top Brands Still Don’t Engage With Twitter Followers, mashable.com by Seth Fiegerman Jan 22
• Four Ways Brands Can Win With Twitter, socialmediatoday.com by ChrisSyme Feb 25
• Comment les Top Marques Utilisent Twitter ?, emarketinglicious.fr by Isabelle Mathieu Feb 20
• 10 Insights on How Top Marketers Use Twitter – Report, jeffbullas.com by Jeff Bullas Feb 14
• Simply Measured’s Complete Guide to Twitter Analytics, simplymeasured.com by Jade Furubayashi Mar 10
• Nouveautés Twitter : la photo taguée et 4 photos par tweet, emarketinglicious.fr by Isabelle Mathieu
• Twitter permet maintenant de partager jusqu’à 4 photos par tweet, geeksandcom.com by Benoît Chamontin
• YouTube, Google+, & LinkedIn drive most engaged traffic, Reddit & SU the least, nextmedia-source.com
• Marketers should tap into Google+ power, smartbrief.com Apr 2
• 5 Tips for Brands to Get the Most Out of Twitter’s Latest Update, socialmediatoday.com by mlewis1
• Twitter Launches Editorial Calendar Tool, socialmediatoday.com by allisterf Apr 10
• Looking for more engagement on Twitter? Here’s 5 Statistics to Help Get You There., savvypanda.com by Allie Vanden Heuvel (allie@savvypanda.com) Apr 15

Publicité

• Here’s Twitter’s Answer to Banner Ads,digiday.com by Jack Marshall
• Twitter’s New Display Ads in Action, digiday.com by Jack Marshall Nov 4
• The Data Says: Invest in Twitter Ads, blog.rjmetrics.com by Sarah Lang Nov 14
• Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting, clickz.com by Jessica Lee
• Twitter ‘Banner Ads’: Good for Engagement, Not for Traffic, digiday.com by Jack Marshall
• Twitter opens ad platform to U.K., Canada marketers, smartbrief.com Nov 19
• Twitter Now Running Pre-Roll Ads, mashable.com by Todd Wasserman Nov 19
• Twitter expands marketer tools for targeting mobile users, smartbrief.com Nov 14
• Why mobile retargeting on Twitter is better than on Facebook or Google, mobilemarketer.com Dec 7
• TV ads more effective when combined with Twitter, advanced-television.com by Editor
• Twitter’s Promoted Accounts Coming to Your Mobile Timeline, mashable.com by Todd Wasserman Dec 17
• Twitter Adds New Targeting, mediaexperts.com Jan 21
• How to Pitch LinkedIn and Twitter Advertising, ppchero.com by Jacob Fairclough Feb 20
• Measuring The Impact of One Perfect Tweet: Arby’s Case Study, simplymeasured.com by Adam Schoenfeld Mar 10

• Most Marketers Have Yet to Embrace Twitter Advertising, mashable.com by Matt Petronzio Mar 28
• Introduction à la publicité Twitter : Ce qu’il faut savoir pour vos campagnes d’achats médias sociaux, adviso.ca
• Twitter Takes to TV Tie-Ins, emarketer.com Mar 31
• Twitter said to be rolling out host of new ad units, smartbrief.com Apr 8
• Research: Twitter ads provide better results than Facebook, smartbrief.com Apr 8

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Rédigé par Samuel Parent.

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