IAB Canada’s new educational method 2

In 2013 IAB Canada overhauled its educational program consisting of five tried and true courses. But we didn’t stop at a simple update of he presented stats, trends and latest how-to’s. We involved a peer review of each course, and adopted an online learning platform to allow us to go a few extra miles.

In case you haven’t checked out our training programs recently, here’s what we have to offer:

  • Integrated Digital Marketing
  • Introduction to Online Media Buying
  • Mobile Marketing
  • Social Media Marketing
  • Paid Search Marketing
  • Search Engine Optimization (SEO)
  • Canadians’ preparatory course towards Digital Media Sales Certification 

Updates

IAB Canada and its course teachers are always diligent in keeping our courses fresh and up-to-date. In some of our courses, one third of the content can change on an annual basis meaning you could take the same course every other year and still learn plenty. Consider the rise of RTB, viewability, attribution, behavioral advertising self-regulation – these weren’t hot topics 2 years ago and we now cover them from every angle across our courses.

Peer review

We have set up a committee of peers for most of our courses to ensure they not only reflect all the latest knowledge, but also industry-wide best practices. They are no longer one person’s or company’s point of view on the matter but that of a few specialists across several firms on both buys and sell sides of each equation eliminating any bias.

Early access

We now grant registered students early access to some of the course material two to four weeks prior to their training day. As some of our courses are quite intense filling up the entire 8 hours of a day’s training, this lets students ease into the course’s basic concepts and flow. Our early access component also offers many links to additional and external material, research, white papers and videos that support the training they will receive from IAB Canada. We believe this gives students a more complete educational experience they can refer to even after the training has passed.

Final exam

Yes, to obtain any course certificate, attendees now need to pass an online examination comprised of 50 multiple choice type questions. All exam questions are derived directly from the course material including the unwritten verbal content of the in-person training session. Attendees must pass the exam with a grade of 75% or higher to demonstrate they not only attended the training day, but actually paid attention and learned something.

We believe that through these four important steps our training is better than it ever was, and with constant student feedback on our course material, the trainers and the exams, we will keep on making them better for years to come.

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