À chaque année j’assemble en un billet sur ce blogue avec le cumul des articles portant sur les prédictions sur l’année à venir, 2012 dans le cas présent. Vous trouverez ici bas plus de 140 articles, classées par thématique.
La grande majorité des articles identifié ici bas sont en anglais, mais quelques unes sont en français, elles sont précédés de « FR ».
2012 eN GéNéRAL (9 ARTICLES)
2012 Trends: A Virtuous Circle of Technology and Content Adoption, from eMarketer Articles
As 2011 nears an end, how are you feeling about 2012?, from SmartBrief on Leadership
2012 Trends/Predictions from Blake Cahill, President of Banyan Branch, from Social Media Today by CliffFigallo
6 Tech Trends That Won’t Happen in 2012, from Mashable | The Social Media GuideMobile by Samantha Murphy
Four digital advertising trends to watch in 2012 – Techvibes.com, from Google Alerts – « comscore canada »
2012 Predictions, from Outrider Search Blog by Liz Koch
10 executives give their predictions for 2012, from SmartBrief on Leadership
Look at the Big Picture in 2012, from The Results People by Gord Hotchkiss
2012 Predictions | Outrider Search Blog, from Google Alerts – « outrider search »
Affaires eN GéNéRAL (6 ARTICLES)
Positioning Your Company for Growth in 2012, from Social Media Today by Debra Ellis
5 Trends That Will Shape Small Business in 2012, from Social Media Today by duct tape
Social Media Challenges for Businesses in 2012, from Social Media Today by Digital Sherpa
How will Digital Change Small Business in 2012?, from Mashable | The Social Media GuideBusiness & Marketing by Erica Swallow
Top 10 New Year’s Resolutions for Small Business Owners, from Mashable | The Social Media GuideBusiness & Marketing by Nellie Akalp
B2B Enterprises to Return to ‘Tried and True Tactics’ in 2012, from Marketing Forecast from Ad-ology by Kathy Crosett
COMMUNICATIONS (1 ARTICLE)
PR, Communication, and Marketing Trends 2012 – Part 1, from Social Media Today by My news desk
CONTENu (1 ARTICLE)
2012 Trends: A Virtuous Circle of Technology and Content Adoption, from eMarketer Articles
COURRIEL (5 ARTICLES)
Your Email To-Do List For 2012, from MediaPost | Email Insider
2012 Email Marketing Benchmark Report Excerpt, from Marketing: Case Studies Know-How from MarketingSherpa
Marketers to increase spending on e-mail and social media in 2012, from ClickBrief
Let’s Make 2012 The Year Of Mobile Email, from MediaPost | Email Insider
2012: The Year Of Thinking Big, from MediaPost | Email Insider
ECOMMERCE (4 ARTICLE)
Qualify Harder for Quality Sales in 2012, from The Social Customer by stevens reeves
8 Ways Digital Will Improve B2B Sales in 2012, from Mashable | The Social Media GuideBusiness & Marketing by Guy Nirpaz
2012: Year of Empowered and Assertive Digital Customer, from Social Media Today by hkotadia1
3 Resolutions for Excellent Customer Service in 2012, from The Social Customer by Pretium
ENCHÈRES EN TEMPS RÉEL (2 ARTICLES)
RTB Capitulation And Ad Tech Acquisitions By Agencies In 2012 Says Fox News’ Steinberg, from AdExchanger.com: Exchanging Ideas On Digital Media Optimization by John Ebbert
For 2012, A Shift Towards The Marketer’s End-To-End Solution And More Says Microsoft’s van der Kooi, from AdExchanger.com: Exchanging Ideas On Digital Media Optimization by John Ebbert
INVESTISSEMENTS MÉDIAS (7 ARTICLES)
2012: Mobile Search To Comprise Nearly 22% Of Ad Spend, MediaPost
Mobile Ad Outlook Revised Sharply Higher, Marketing Forecast from Ad-ology, Kathy Crosett, 09/11/11
ZenithOptimedia Adspend Forecast Update Oct 2011, ZenithOptimedia | 03/10/11
ZenithOptimedia Adspend Forecast Update Dec 2011, from ZenithOptimedia | Live ROI | Live Return On Investment Marketing by Network Resources
GroupM Lowers 2012 Ad Projections, from MediaPost | MediaDailyNews
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities, Borrell Associates, Inc – Latest from Category: Industry Papers le 14/11/11
Ad Spend Going Up Globally In 2012 Due To ‘Quadrennial Effect’ Says ZenithOptimedia, from AdExchanger.com: Exchanging Ideas On Digital Media Optimization by John Ebbert
MARKETING (10 ARTICLES)
PR, Communication, and Marketing Trends 2012 – Part 1, from Social Media Today by Mynewsdesk
Great advice for earning customer love in 2012, from Damn, I Wish I’d Thought of That! by Andy Sernovitz
2012 Marketing Wisdom Report: Share your stories for a chance to be published by MarketingSherpa, from Marketing: Case Studies Know-How from MarketingSherpa
Social and Economic Trends to Influence 2012 Marketing Campaigns, from Marketing Forecast from Ad-ology by Kathy Crosett
2012: A Measurement Odyssey, from MediaPost | Metrics Insider
New year brings new priorities for marketers, from IAB SmartBrief
Calling the Plays in 2012, from Media Sales Today by Courtney Huckabay
For 2012, A Shift Towards The Marketer’s End-To-End Solution And More Says Microsoft’s van der Kooi, from AdExchanger.com: Exchanging Ideas On Digital Media Optimization by John Ebbert
10 Simple Marketing and Sales Hacks for 2012, from The Social Customer by ToddSchnick1
IAB’s Rothenberg: Digital, Brand Ads Breakthrough In 2012, from MediaPost | Metrics Insider
MéDIas (7 ARTICLES)
8 Digital Trends Shaping the Future of Media, Mashable | The Social Media GuideVideo by Stephanie Buck
Retailers to Adjust Digital Media Mix in 2012, Marketing Forecast from Ad-ology de Kathy Crosett le 14/11/11
Planning for the Future of Media Planning?, comScore Voices, Josh Chasin, 05/10/11
5 Key Digital Media and Advertising Trends for 2012 [VIDEO], from Mashable | The Social Media GuideBusiness & Marketing by Adam Ostrow
New year might bring rapid change in media universe, from 4A’s SmartBrief
Looking Ahead to 2012: Predicted Sales Trends, from Media Sales Today by Jessica Helinski
On the Menu for 2012: Sell the Start and Finish of Dinner, from Media Sales Today by Courtney Huckabay
MéDIAs Sociaux (33 ARTICLES)
Social Media: 4 Predictions for 2012, Social Media Today
Five Social Media Trends for 2012, from Social Media Explorer by Stephanie Schwab
Ten Mobile Social Trends For 2012, via MediaPost | Social Media Insider le 15/11/11
2012 Trends: Social Media Metrics Take Center Stage, from eMarketer Articles
ComMetrics Poll: 2012 Social Media Marketing Trends, from Social Media Today by UrsEGattiker1
Social Media Trend Predictions For 2012, OpenDialogue.com, 12/02/2011
Social and Economic Trends to Influence 2012 Marketing Campaigns, from Marketing Forecast from Ad-ology by Kathy Crosett
140 Predictions About Social Marketing – 34 Experts on 2012, from Social Media Today by mlewis1
Trends for 2012: Social Media Intelligence, from Social Media Today by SalFalko
Social Media Trends 2012 – Analytics and Measurement, from Social Media Today by SalFalko
Social Media Challenges for Businesses in 2012, from Social Media Today by DigitalSherpa
The State of Social Marketing 2011 – 2012, from Social Media Today by BrianSolis
Rethinking ‘Social’ in 2012, from The Social Customer by scorpfromhell
Marketers to increase spending on e-mail and social media in 2012, from ClickBrief
2012: The year of social business, from We Are Social by Robin Grant
Top 9 Social Media Predictions and Trends for 2012, from The Social Customer by maggiefox – Social Media Group
Twitter 2012: Bigger and More Ads, from Mashable | The Social Media GuideBusiness & Marketing by Todd Wasserman
Five Social Media Hang-Ups to Avoid Like the Plague in 2012, from The Social Customer by SocialVolt
2012 Social Marketing & New Media Predictions, from The Social Customer by BrianSolis
5 Social Technology Predictions For 2012, from The Social Customer by Jon Burg
Two Compelling Social Media Trends for 2012, from Social Media Today by johnserpa
2012 Social Media Predictions: 5 Must-Reads, from Social Media Today by firebelly
5 New Year’s Resolutions for the Social Media Professional, from Social Media Today by marymanzo
5 Totally SWAG Social Media Predictions for 2012, from Social Media Today by StanfordSmith
Starting a Blog for Your Business in 2012 – Part 1: Early Challenges, from Social Media Today by DigitalSherpa
4 Significant Social Media Trends To Watch For In 2012, from Social Media Today by Mac Ocampo SQB
Twitter is expected to increase its ad base and revenue in 2012, from SmartBrief on Social Media
Many social media marketers expect to go deeper in 2012, from SmartBrief on Social Media
Google+ sign-ups should reach 400M in 2012, from SmartBrief on Social Media
“Facebook” Top-Searched Term for 2011, from MarketingCharts
Social Networking in 2012, from Social Media Today by Dave Higgins
10 Ways to Expose Yourself on LinkedIn in 2012, from Social Media Today by Victoria Ipri
2012: 7 New Trends in Social Media, from Social Media Today by Gloople
MOBILE (20 ARTICLES)
Mobile Ad Outlook Revised Sharply Higher, Marketing Forecast from Ad-ology, Kathy Crosett, 09/11/11
2012: Mobile Search To Comprise Nearly 22% Of Ad Spend, MediaPost
Ten Mobile Social Trends For 2012, via MediaPost | Social Media Insider le 15/11/11
Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses, from Marketing Forecast from Ad-ology by Michelle OBrien
This year’s surge in m-commerce is expected to carry over to 2012, from MMA SmartBrief
Mobile Marketing: A look ahead to 2012, from Marketingsherpa Blog by David Kirkpatrick
Apps, codes top mobile strategy list for 2012, from MMA SmartBrief
The Third Screen: Mobile in 2012, from MediaPost | Metrics Insider
2012 is setting up as a mobile year on several fronts, from MMA SmartBrief
Survey finds marketing chiefs ready to boost mobile in 2012, from MMA SmartBrief
App Store Rewind: Apple’s Top Apps of 2011, from Mashable | The Social Media GuideMobile by Stephanie Buck
RIM: BlackBerry 10 Phones Not Coming Until Late 2012, from Mashable | The Social Media GuideMobile by Peter Pachal
Let’s Make 2012 The Year Of Mobile Email, from MediaPost | Email Insider
Mobile Engagement, Commerce Explode In 2012, from MediaPost | Metrics Insider
Most U.S. Small Businesses Plan to Buy an iPad in 2012 [STUDY], from Mashable | The Social Media GuideBusiness & Marketing by Peter Pachal
2012 outlook: Microsoft buys Spotify, and mobile VoIP surges, from MMA SmartBrief
Mobile marketing is poised for its year in 2012, from MMA SmartBrief
2012 is teeing up as a key year for mobile, from MMA SmartBrief
Pre-Roll, Mobile Top Video Ad Formats for 2012, from eMarketer Articles
MOTEURS DE RECHERCHE (8 ARTICLES)
2012: Mobile Search To Comprise Nearly 22% Of Ad Spend, MediaPost
Google Algorithm Changes and What to Expect in 2012, from The Results People by Jody Nimetz
New Year’s Search Ad Best Practices, from Yahoo! Advertising Blog by hecoxj
Paid Search To Grow 15% In 2012, from MediaPost | Metrics Insider
New Year’s Resolutions 2012: Tips to Optimize your Health and Fitness Search Campaigns, from Microsoft Advertising Community by Peter Haubold – MSFT
How Search Marketers Expect To Use Data In 2012, from MediaPost | Metrics Insider
“Facebook” Top-Searched Term for 2011, from MarketingCharts
Laura Lippay’s 12 Predictions for 2012, from Yahoo! Advertising Blog
MUSIQUE (1 ARTICLE)
2012 Trends: Cloud-Based Music Streaming, from eMarketer Articles
PUBLICITÉ (9 ARTICLES)
6 key trends in digital advertising, IAB Smartbrief
Olympics and elections are expected to power 2012, from 4A’s SmartBrief
Video: What are the Advertiser Opportunities in 2012?, from Yahoo! Advertising Blog by mattism
5 Key Digital Media and Advertising Trends for 2012 [VIDEO], from Mashable | The Social Media GuideBusiness & Marketing by Adam Ostrow
Publisher News: Predicting 3 Online Ad Trends That Will Shape 2012, from Yahoo! Advertising Blog by pickard
Cross-Platform Display Is Going From Niche to Mainstream In 2012 Says Google’s Mohan, from AdExchanger.com: Exchanging Ideas On Digital Media Optimization by John Ebbert
Four digital advertising trends to watch in 2012 – Techvibes.com, from Google Alerts – « comscore canada »
Online video ads will come of age in 2012, from SmartBrief on Social Media
IAB’s Rothenberg looks ahead to 2012, from IAB SmartBrief
QUOTIDIENS (1 ARTICLE)
Hearst: We’ll Have More Than 1 Million Paying Digital Subscribers in 2012, from Mashable | The Social Media GuideBusiness & Marketing by Lauren Indvik
RADIO (1 ARTICLE)
Radio Poised For Modest Growth In 2012, via MediaPost | MediaDailyNews le 29/11/11
RELATIONS PUBLIQUES (1 ARTICLE)
PR, Communication, and Marketing Trends 2012 – Part 1, from Social Media Today by Mynewsdesk
RESSOURCES HUMAINES (3 ARTICLE)
Self-Employed? How to Give Yourself a Raise in 2012, from Mashable | The Social Media GuideBusiness & Marketing by Nellie Akalp
Global bosses face daunting tasks in 2012, from SmartBrief on Leadership
5 Ways to Boost Your Digital Media Career in 2012, from Mashable | The Social Media GuideBusiness & Marketing by Hanson Hosein
SERVICES DE GÉOLOCALISATION (1 ARTICLE)
2012 Trends: Checking In on Checking Out, from eMarketer Articles
TECHNOLOGie (2 ARTICLES)
5 Tech Trends to Watch in 2012, from Mashable | The Social Media GuideMobile by Lance Ulanoff
5 Social Technology Predictions For 2012, from The Social Customer by Jon Burg
TéLéVISION (3 ARTICLES)
Cable Predicted To Grow Double Digits Through 2012, from MediaPost | MediaDailyNews
CBS’ Moonves Upbeat About TV In 2012, from MediaPost | MediaDailyNews
Viacom exec predicts ad increase in 2012, from 4A’s SmartBrief
VIDéO (7 ARTICLES)
2012 Trends: Video Leads Online Ad Growth, from eMarketer Articles
2012 Predictions: Are Growth Estimates Actually Too Low?, from MediaPost | Video Insider
2012: The Year Of The Video View Standard, from MediaPost | Video Insider
Peering Into The Future Of Digital Video In 2012, from MediaPost | Video Insider
Pre-Roll, Mobile Top Video Ad Formats for 2012, from eMarketer Articles
What’s in Store for Social Video in 2012?, from Mashable | The Social Media GuideVideo by Chris Schreiber
Pre-Roll, Mobile Top Video Ad Formats for 2012, from eMarketer Articles
