As I started collecting articles for my 2012 predictions post, I came across a few that went beyond 2012. So, purely for the fun of looking at forecasts and crystal balls, are predictions for 2013 and beyond.
The Future in General (1 ARTICLE)
A New Age For Media: ‘Hyper Acceleration’ Of Data, Internet Users, Speeds To Soar By 2020: Starcom, from MediaPost | MediaDailyNews
Ad Spend (6 ARTICLES)
Social Media Spend to Exceed 5% of Digital Marketing Budgets within 3 Years, Marketing Forecast from Ad-ology by Kathy Crosett
Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013, eMarketer
Twitter Ad Revenues to Near $400 Million by 2013, eMarketer
Online ad spending is seen overtaking newspapers in 2013, AAF SmartBrief, 16/11/11, NetNewsCheck.com
Local Social Media Ad Spending To Hit 2.3 Billion In 2015, via MediaPost | Metrics Insider le 14/11/11
Advertising (2 articles)
FR Les projections 2016, selon PHD, Infopresse – Actualités du jour
Sports sponsorships to lead team revenue by 2015, from 4A’s SmartBrief
Media (1 ARTICLE)
A New Age For Media: ‘Hyper Acceleration’ Of Data, Internet Users, Speeds To Soar By 2020: Starcom, MediaDailyNews, 15/11/11
Mobile (6 ARTICLES)
Nearly 90 Million Online Consumers to Use a Tablet by 2014, from Marketing Forecast from Ad-ology by Shannon Bryant
Ebook Sales Expected to Reach $9.7 Billion by 2016, from Mashable | The Social Media GuideBusiness & Marketing by Lauren Indvik
Mobile To Hit 15% Of Ad Spend By 2016, from MediaPost | Metrics Insider
Mobile data usage seen multiplying rapidly by 2015, from MMA SmartBrief
2016: Mobile to account for 15% of global ad spending in 5 years, from MMA SmartBrief
Social Media (5 ARTICLES)
Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013, eMarketer
Twitter Ad Revenues to Near $400 Million by 2013, eMarketer
Social Media Spend to Exceed 5% of Digital Marketing Budgets within 3 Years, Marketing Forecast from Ad-ology, Kathy Crosett
Local Social Media Ad Spending To Hit 2.3 Billion In 2015, Metrics Insider, 14/11/11
Traditional Media (1 ARTICLE)
Projection : Sales of Connected TV 2015, from Plan B Developpement Inc.
