3- Multiplatform Gaming Channel Offers Targeted Ad Option
4- How CPG CMO’s Can Tap Into Social Gaming?
Written by Igor Beuker on May 9th, 2011, Viral Blog, via @Mediative
Why should CMO’s in CPG and Retail care about the trend social gaming? Maybe because the games industry is larger than the movie and music industry together? Or because social gaming can inject intensity into their brand, products and sales?
disclamer – IGN is represented in Canada by Mediative where I work.
Wine Rack uses gaming mechanics to encourage users to discover and taste more wines, rewarding them with trophies to show their wine experience and knowledge. Through wine tutorials and tasting flights, the feature helps users build wine comprehension while enabling them to better interact with others in the Snoothcommunity and earn virtual souvenirs for their achievements.
8- Performance Indicators – Social Games and Their Marketing Applications