8 Game Marketing headlines you might have missed

1- Top 10 Games Websites – April 2011

Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, […]

2- Web video ads garner more attention and recall than TV

Users are more attentive to Web video ads and have better recall of such commercials compared with TV spots, Interpublic Grou –More

3- Multiplatform Gaming Channel Offers Targeted Ad Option

from MediaPost | Online Media Daily by Laurie Sullivan
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile devices, such as smartphones and Apple’s iPad. Advertisers may choose to integrate specific ads across various screens.

4- How CPG CMO’s Can Tap Into Social Gaming?

Written by Igor Beuker on May 9th, 2011, Viral Blog, via @Mediative

Why should CMO’s in CPG and Retail care about the trend social gaming? Maybe because the games industry is larger than the movie and music industry together? Or because social gaming can inject intensity into their brand, products and sales?

5- Blog: Quick Stat: One in Four US Internet Users Will Be Social Gamers This Year

Nearly 62 million US internet users, or 27% of the online audience, will play social games at least once a month in 2011. That is a spectacular number considering that […]

6- News Corp. Spins Off IGN

from MediaPost | Online Media Daily by Gavin O’Malley
[from MediaMemo] – Continuing to streamline its Web properties, News Corp. has decided to spin off IGN.com, MediaMemo is reporting. “The goal is to create…

disclamer – IGN is represented in Canada by Mediative where I work.

7- Snooth Turns Wine Discovery Into a Social Game

Snooth, the world’s largest wine site, continues to lead tech innovation within the wine industry. On Wednesday, the company added a social layer called Wine Rack to its site, enabling users to better discover and learn about new wines.

Wine Rack uses gaming mechanics to encourage users to discover and taste more wines, rewarding them with trophies to show their wine experience and knowledge. Through wine tutorials and tasting flights, the feature helps users build wine comprehension while enabling them to better interact with others in the Snoothcommunity and earn virtual souvenirs for their achievements.

8- Performance Indicators – Social Games and Their Marketing Applications

from The Social Customer by Samuel-F Parent
Statistics on social games, which have staggering numbers of people online for hours a day. 56 million Americans play social games regularly, with more time spent on games than email.

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