This post is the sixth instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in case you missed it focusing on what’s so different in Quebec. Part two is here and explains about our inferiority complex, our star system and how we are latin. Part three looked at who’s online in Quebec and how time spent online compares to other media. Part four compared online surfing habits of French and English Canadians by looking at the categories they navigate online. Part five looked at ad spend online in Quebec compared to other media.
What social networks do Quebecers use?
As of the fall of 2010, according to comScore and Wikipedia figures, 62% of ALL Quebecers were regular Facebook users – that’s not 62% of the online population, but 62% of the TOTAL population. That’s more than any single newspaper in the province.
So, are we social? Yes we are.
The next biggest social network used by Quebecers is YouTube at 51%. From there on, the numbers fall really fast: Blogger 25%, Daily Motion 15%, WordPress 11%, SkyRock Blogues 9% (France’s top blogging platform), LinkedIn & Flickr 6%, Twitter & Myspace 5%…
As everywhere else, they have seen tremendous growth in the last two years among Quebecers. Twitter has seen the biggest growth (+39,455% – yes that number is quadruple checked) followed by LinkedIn (+5,507%), Vimeo (+3,283%), Daily Motion (+1,241%) and Facebook (+84%).
Some have seen important drops in usage as well: MySpace and Hi5 dropped 57%, SkyRock Blogues dropped 38% and Flickr dropped 17%.
What types of 2.0 are Quebecers using most?
Social Networks is what attracts Quebecers the most with a growth of 35% in reach in the past year (as a category within comScore).This is followed by video websites (up 24%). But 3rd in categories is eMail which is also up 13% in reach. Photo sharing sites are next (up 61%) followed by blogs (up 28%). Only Instant Messengers have dropped in reach by 3%.
However, when you look at time spent with these categories, we see a very different picture. We spend much less time with all of these, except Social Networks (up 21%) versus a year ago. Time spent on blogs is down 57%, 40% with online gaming, 19% with photos and 16% with instant messaging.