Optimise your social media use, part 3

Like me, you’re probably on Twitter, Facebook and LinkedIn (probably more).  How do you keep up with everything without wasting your time?

How do I do it?

First, I unsubscribed from every newsletter I received, created alerts for mention of keywords relevant to me and converted all my newsletters into RSS (see the rest here).

Second, I’d like to make sure you understand the concept of your home base, input and outposts (see the rest here).

Third, what’s SEO got to do with this?

In order for you to show up high in search engines such as Google it’s important for your site to be regularly updated, among many other things. One of those “other things” is the importance of many links leading to your site from others (as many as possible), which lends it more credibility.

Good blogger practices also apply to other social media spheres. Namely these include commenting on others’ blog which A- feeds the conversations that inspire us, B- tells other bloggers we’re there for that purpose (not to make a quick buck) thus inviting them to come comment our blog, and C- also leaves a trace of your passage, including a link back to your blog.

Another way for you to seed more links back to your site on other URLs is to place it as a hard link on your other social media presences. My LinkedIn account links to both my French and English blogs. My profile on Google and YouTube also include these links. As well, all my posts are automatically pushed out to my accounts on Friendfeed, Tumblr, Twitter and Facebook which also leaves a permanence trace to each and every blog post I’ve published. These are further shared on my Google Reader, picked up on my Google Profile page and also available on my Google Buzz account.

To give proper credit, this tidbit Mitch Joel taught me : if your addresses are on several Google owned sites, Google search will of course pick them up (it’s its own backyard) and give them credibility.

All this allows you to use social media to bring traffic and attention on your contents and site without spending too much time and money = optimisation.

Next time I’ll write about social media management tools which further save you time and effort.


  • Marc Poulin says:

    Excellent read as always. I have done similar things given that I read the same book (Mitch Joel’s 6 Pixels of Seperation).

    I wanted to clarify one point. Commenting on a blog might bring some trafic to the person making the comment but search engine will not attribute ‘link juice’ or relevancy. This is because these links usually have the rel=nofollow attributes, which was invented to discourage spammers from inundating blogs with useless comments to increase the position of their web sites in search results.

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