2010 Predictions – want more?

updated January 21, 2010

I present to you at this year’s end, the many predictions made in 2009 for 2010 and published everywhere across the Web. You’ll find plenty of eMarketer graphs & comments +tons of links to several other predictions about the coming year. These predictions cover marketing priorities, tactics, advertising spend, gaming consoles, mobile marketing, daily newspapers, electronic products, local marketing, Internet penetration in Canada, etc …

Here are the marketing priorities for 2010:

  • Acquiring new customers
  • Retention / engagement with customers already acquired
    • Personally (and here I’m thinking only of my experience with Bell Mobility for which I am a very good and loyal customers) I think that companies put too much effort on acquiring new customers to the detriment of customers already acquired. It’s easier to convert a loyal client into a brand ambassador than to convert a non-client to buy the first time.
  • Being an opinion leader
  • Increase sales to existing customers
  • Building a community with its customers

What advertising tactics will you employ to get there?

  • Social networks
  • Search Engine Marketing and Optimization
  • Email Marketing
  • Virtual Events
  • Online Advertising
  • Conferences
  • Print Advertising

The Limited’s social commerce experiment just a start; 63% of online retailers will make social a top priority in 2010 http://bit.ly/6RG8K5 (thanks @forrester)

.

.

.

Ad spend on mobile devices in 2010 will focus particularly in the browser (mobile version of websites), MMS and downloads.

.

.

.

.

.

The market for gaming consoles will be dominated by

  • Play Station 3
  • followed by the XBox 360
  • and the Nintendo Revolution

.

.

.

.

.

.

.

.

.

.

.

.
Growth in online advertising in the United States are expected to grow by 7% in 2010 and 11% globally.

For both years, the growth is slower than it was in 2008.

The United Kingdom is the European country where there is a greater share of advertising dollars that are placed online (30%), followed by Germany, France, Spain and Italy.

Spain will make the greatest gains between 2009-2010 from 10.8% to 12.9%, or +2.1 share points.

Online advertising in Europe will grow by format as follows in 2010:

  • 11% for search engine marketing
  • 5% for display advertising

.

.

.

.

.

.

Advertising investments in video games remain focused on online games compared to console games and computer.

.

.

.
.

Advertising investments on social networks in the U.S. they will grow 13% in 2010.

.

.

.

.
Meanwhile, revenues of newspapers in the United States will continue to decline, the 5.3% in 2010.

.

.

.

.

.

.

.

.
The total worldwide advertising spend will continue to decline in:

  • North America, and
  • Western Europe

They’ll grow in by cons:

  • Asia
  • Latin America
  • Emerging Europe (East), and
  • Africa / Middle East

.

Electronic devices that are capable of accessing the Internet and submit videos, worldwide, will explode in coming years.

.

.

.

Online marketing spending for 2010 by SMBs in the United States will:

  • Increase significantly for email marketing and social media marketing
  • Increase a little in search engine marketing
  • Decrease much for banners and display advertising

.

.

.

.

Online marketing spending for B2B SMBs in the United States will:

  • Greatly increase for website, email, search, social media, video and webcasts
  • Remain unchanged vs. 2009 in sponsorships, display advertising and reviews

.

.

.

.

Local marketing spend by segment indicates that they will grow in 2010 eaqually in advertising and promotions.

.

.

.

The proportion of Canadians using the Internet should reach 71% in 2010 and 72% in 2011 – and slowly progressing towards the 98% observed by radio and television industries. To get there, we will take another generation …

.

.

.

.

Paid search will grow at 1.06% in 2010 vs 2009…

.

.

.

.

.

.

Retail ecom will increase their Social Media Marketing Budget the most in 2010 (by 79%).

.

.

.

.

.

.

.

.

.

.

.

.

MySpace’s ad revenues will decrease in the US in 2010, but remain stable elsewhere.

Facebook will grow its ad revenues both in the US and the rest of the world.

.

.

.

.

If SMBs had more marketing money, they would :

  • build a new company website
  • do nothing more
  • do more traditionnal media advertising
  • more direct marketing
  • more online /SEM

If SMBs had more time, they would :

  • do nothing more
  • build their corp website
  • do more email marketing
  • do more social media

.

.

.

.

.

.

.

Social Media will be part of email marketing plans worldwide in 2010 according to Business Executives.

  • Strategies are formulated with implemented programs for 27% of them.
  • 24% indicate the strategy is there but not implemented yet
  • 18% want to, but don’ t know where to start

Interestingly, only 5% don’t see value in exploring social media for their business.

.

.

.

.

.

.

Other predictions :

Soicial Media Today : 2010- The Year of the Mobile App

Search Engine Watch : 2010 Search Predictions: The Experts Weigh In

Advertising Age : The Official Social Media and Mobile Glossary of 2010

iMediaConnections : 6 digital agency survival tips for 2010

eMarketer : App Usage to Soar in 2010

Email Insider : Why 2010 Could Be A Bad Year For ‘Worst-Practice’ Marketers

Infopresse : Les 10 tendances de 2010 selon Deloitte

Online Video Insider : A Deeper Dive Into 2010 Video Advertising Predictions

Mobile Beat : Will 2010 be mobile advertising’s big year?

Mashable : The 10 Stages of Social Media Business Integration

LA Times : Get ready for the C-suite shakeup of 2010

Social Media Examiner : Finalists – Top 10 Social Media Blogs 2010

Media Post : 2010 Trends: Revolutionary Moves in Mobile TV, Sports, Search

Advertising Age : Marketing World’s New Year Resolution: to Further Evolution

Advertising Age : The Challenges and Pitfalls Ahead for the Industry in 2010

Advertising Age : Where Digital Marketing Is Heading in 2010 (Part 1) (thanks @tomtsinas)

Advertising Age : Where Digital Marketing Is Heading in 2010 (Part Two)

Advertising Age : 9 Digital Marketing Mistakes I Won’t Make Next Year

Advertising Age : Twitter at a Crossroads: Audience Growth Won’t Be Enough in 2010

AdWeek : Top Digital Trends for 2010

AdWeek : For Holding Cos., Flat Is the New Up

AllTop : 7 CEOs share their new year’s resolutions for 2010

Behavioral Insider : Personalization Puts Focus On BT In 2010

BNET : The Era of Big Search is Over: Why 2010 Will Be All About Content

Chris Brogan : 2010 Will See Consolidation and FoldUps

Chris Brogan : My 3 Words for 2010

ClickZ : Digital Media Predictions for 2010

ClickZ : 2010 Will Be a Decisive Year for Ad Privacy and Regulation

ClickZ : In Wake of ’09 Data Mergers, Hyper-Targeting to Take Shape in 2010

ClickZ : Mobile Looks to Mature as a Creative Discipline Next Year

Cossette : 46% des cellulaires achetés en 2010 seront des téléphones intelligents

eMarketer : Social Network Advertising: Trends for 2010

eMarketer : Weighs In on 2010 Trends: E-Commerce & Mobile

eMarketer : Weighs In on 2010 Trends: Online Advertising & Usage

eMarketer : Trends to Watch — All of eMarketer’s 2010 Predictions

eMarketer : Seven Predictions for 2010 from eMarketer’s CEO

eMarketer : Weighs In on 2010 Trends: UK & Europe

eMarketer : Weighs In on 2010 Trends: Social Media & Paid Content

Email Insider : The Year of SMS, Sort Of — And Other 2010 Predictions

In Over Your Head : 2010 is the Year of the List

Inventor Spot : Social Media Predictions For 2010 (thanks @studio525)

Jeff Bullas’ Blog : Choose a Dream For 2010

Junta 42 : 100 Social Media & Content Marketing Predictions for 2010

Luc Dupont : 10 prédictions dans le monde des médias

Mashable : Mobile Advertising: 5 Things You Need to Know to Succeed in 2010 (thanks @tomtsinas)

Mashable: 5 Predictions for the Music Industry in 2010

Mashable : Facebook: 5 Predictions for 2010Mashable : Marketing in 2010: It’s All About the Data

Mashable : 10 News Media Content Trends to Watch in 2010

Mashable : Social Media Experts Make Their Predictions for Trends in 2010

Mashable : 2010: A Year of Digital Distraction?

Mashable : 3 Powerful Social Good Trends in 2010

Mashable : 6 Tech Predictions That Helped Shape 2009 and 6 That Might Shape 2010

Mashable : Location, Location, Location: 5 Big Predictions for 2010

Mashable : 5 New Year’s Resolutions for SMBs

Media Post : Will Traditional, Social Media Blend?

Media Post : Why 2010 Will Be the Year of Automated Media Buying

Media Post : Going For Broke: Big Newspapers Enter 2010 In Bankruptcy

Media Post : By 2015, Expect TV Sets In Cars

Media Post : 2010: A Watershed Year for Digital

Media Post : The Cookie Won’t Crumble! Online Data Predictions for 2010

Media Post : Cinema Advertising Breaks Even ’09, Positive Outlook for ’10

Media Post : We Call It Like We See It (thanks @tomtsinas)

Media Post : 2010: The Year Social Marketing Gets Serious

Media Post : Will Startups See a Renaissance Of VC Funding In 2010?

Media Post : 72% Of Advertisers See More Digital Spending In 2010

Media Post : 2010 Brings More M&A: Forecast

Media Post : Newspapers To Hit Bottom In 2010… Maybe?

Media Post : Branded Media 2010: Q&A with Sir Martin Sorrell

Media Post : Analyst Forecasts Better Days In 2010 For Online

Media Post : Feds: Big Media Rulings Coming In ’10

Media Week : Analyst: Online Display Ads Set to Surge

Mobile Marketing Association’s Forecast for 2010 in North America

New York Times : Adding Fees and Fences on Media Sites

Nicolas Malo : Mes prévisions pour le Web Analytics en 2010 (merci @maccimum)

Online Metrics Insider : Forecast For 2010: Better Forecasting

Open Forum : 5 Entrepreneurship Trends to Watch Out for in 2010 (thanks @prwise)

Reuters : Virtual goods give Web firms new revenue in ad slump

Samuel Parent : Médias Sociaux – 6 grandes tendances en 2010

Scobleizer : 2010: the year SEO isn’t important anymore? (merci @paulbarron)

Search Insider : The Shape of Marketing: 2010 & Beyond

Search Insider : For 2010, Expect Display Ads On The Google Homepage

SEOmozBlog : 8 Predictions for SEO in 2010

Six Pixels of Separation : 2010 resolution : Being There

Six Pixels of Separation : Six New Business Books For 2010

Small Business Tools : 7 Ways to Get More From Social Media in 2010

Social Media Examiner : 6 Social Media Predictions for 2010

Social Media Examiner : What Are Your Social Media Plans for 2010?

Social Media Explorer : Five Things We Should All Do In 2010

Social Media Insider : Social Media Insider Readers Make Their Predictions For 2010

Social Media Today : Social media survey: 62% of CMOs plan to boost social media budgets for 2010

Social Media Today : 2010 The Year of Social Media ROI

Social Media Today : 2010: The Year Marketing Dies…

Social Media Today : 2010 Predictions… Nobody Knows Whats Going On… Start Asking The Right Questions…

Social Media Today : 2010- The Year of Opting-out

Social Media Today : 3 Helpful Social Media Marketing Predictions for 2010

Social Media Today : 2010 – Welcome to the Age of Customer Service

Social Media Today : Best Marketing Colors for 2010

Steve Rubel : Three Ideas to Rock Your 2010 Part I: Correspond to Connect

Terry Starbucker : A Leadership Checklist: 10 Things To Do Right Now To Make It A Great Year

The Bridge Ratings First Look: The Future of Radio 2010 (merci @mdumais)

The Street : Top 2010 Stocks: Technology

TimesOnline.com : What’s new for the Teenies? 50 trends for 2010

TrendWathing.com : What will 2010 look like?

Trey Pennington : Presentations to Jump Start Your 2010 Planning (thanks @captic)

Unstrappd : How to Finally Keep Your Resolutions in 2010

Venture Beat : Will 2010 be mobile advertising’s big year?

Video Insider : 2010 in Online Video: Are You Ready For Some Surprises?

Wall Street Journal : After Surviving Slump, Managers Ponder Next Moves

Wall Street Journal : Fewer Actors, Other Trends You’ll See in 2010

Wall Street Journal : For Ad Industry, 2010 Promises Scant Relief

We Are Social : Social media in 2010

0 comments

Add comment