Updated December 7th, 2010
Social Networking in Plain English
Reach
Worldwide
- 500 million users (TechCrunch 2010/07/21)
- 54% of all Internet users worldwide visit Facebook monthly and spend 6 hours on it monthly (Nielsen 2010/06)
- If Facebook were a country it would be the 3rd biggest in the world – ahead of USA, Brasil, Russia and Japan.
- The site has over 350 million active members worldwide (Facebook Blog). 65 million use it (m.facebook.com) via their mobile device (Facebook Blog).
- 70 languages available worldwide (Facebook press room).
- 70% of users are outsite US (Facebook press room).
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- 37% North America
- 30% Europe
- 11% Asia
- 9% South America
- 7% Middle East
- 3% Oceania
- 1% Africa
- 1% Central America
- The top 10 countries active on Facebook are : USA, UK, Indonesia, Turkey, France, Italy, Canada, Philippines, Spain, Mexico.
- QZone in China is apparently even bigger with over 300 million users (China block access to Facebook which forces that population elsewhere).
- The Top 10 users in October 2009:
- Michael Jackson – 10.28 million friends
- Barack Obama – 6.82 million
- Vin Diesel – 6.11 million
- Facebook – 5.32 million
- Megan Fox – 4.83 million
- Mafia Wars – 4.55 million
- Starbucks – 4.48 million
- Will Smith – 4.46 million
- Dr.House – 4.37 million
- Lady Gaga – 4.09 million
- 120 million members access the site daily – over 5 billion minutes spent daily (83,3 million hours, or 3,47 million days, or 496 000 weeks, 9 539 years!!!).
- It took radio 38 years to reach 50 million listeners. Television took 13. Internet took 4… Facebook reached 100 million in less than 9 months. iPhone app downloads (total) reached 1 billion in 9 months.
- Facebook drives 78% of visits to print media websites and 77% to broadcast media websites vs Google News (67% and 64% respectively) (eBrandz 2010/03)
- Top3 Countries by penetration (Jean-Nicolas Reyt):
- Italy 66% of its Internet population
- Australia 63%
- USA 62%, or 58% of ALL Americans
- UK 62%, or 16.7% of total pages viewed monthly in the country, 2x Google
- 700 000 join Facebook daily worldwide ((DBA Worldwide))
United States:
- Facebook grew 104% in the US in 12 months going from 50,511 million in November 2008 to 102,856 million in November 2009 (comScore)
- 3rd video site most viewed
- Monthly, 113 million Americans on Facebook (Compete Inc 9 June 2009), 70 million according to comScore US May 2009 – 58,6% reach in September 2009 vs 19.9% in September 2008 (HitWise)
- 112.4M in Jan 2010 vs 57.2M in Jan 2009 according to comScore
- 33% Of Americans are members of Facebook (thanks @JustinSmith)
- 2nd most important site after Google, ahead of Yahoo according to Compete.com 2010/01 with 134 million visitors. Google surpassed Yahoo in 1st place in 2008/02.
- 1st site in time spent with 11.6% of total time spent online in the US, Yahoo = 4.25%, Google = 4.1% Compete.com 2010/01
- 4e propriété web en juin 2010 derrière Google (179M), Yahoo (170M) et Microsoft (161M) (Jean-Nicolas Reyt)
- 41.6% de la population américaine a un compte Facebook. (CheckFacebook.com et US Census Bureau Juillet 2010)
Canada:
- 19.6 million Canadians, 3.5 million francophones use Facebook (comScore 2009/07)
- 57% of Quebecers are members which is less than the 69% of total Canadians that are members (
- 9.9 million Canadians, 1.4 million francophones use Yahoo! Social Media (comScore 2009/07)
- 9.7 million Canadians, 2.3 million francophones use Windows Live Social (comScore 2009/07)
- 53% of Quebecers are active Facebook monthly (comScore 2010/08 + StatsCan)
France :
- 15 million active on Facebook (Mashable) that’s 25% of the population!
- 95% of social network users are on Facebook, 60% connect daily (Jean-Nicolas Reyt)
- 30.4% penetration of Facebook with online population (Inside Facebook 2010/08)
UK :
- 6.2% of all visits online in March 2010. (Hitwise 2010/03) less than Google (9.3%), more than Windows Live Mail (2.5%)
- Facebook represents 50% of ALL social media trafic in the UK followed by YouTube 17%, Twitter 2% and MySpace 1.3%
- 44.2% penetration of online population (Inside Facebook 2010/08)
Japan
- 3% of users are regulars, spending 31 monthly. (Jean-Nicolas Reyt)
User profile
- The average user has 130 friends (Facebook press room). He send 8 new friend requests monthly
- The average user age is 26 years old
- The fastest growing demo group on Facebook is women 55-65 years old. (Facebook press room).
- Users are mostly women 57% (InformationIsBeautiful.net)
- Facebook is the prefered social network of Baby Boomers (eMarketer via Six Pixels of Separation)
- 61% of users are 35+ years old (Pingdom)
- 38.4 years old is the average age of the American user (Pingdom)
- 50% are under 25, 40% between 26-44 years old (Jean-Nicolas Reyt)
- 75% of 18-24 year olds connect while on vacation compared to 33% average (Jean-Nicolas Reyt)
- 57% of women users 18-34 say they talk more to people online than in person (Oxygen Media 2010/07)
- 39% say are hooked on Facebook
- 34% check Facebook first thing in the morening, before going to the bathroom…
- 21% check their account in the middle of the night
- 42% think it’s ok to publish photos of them while intoxicated
- 50% have no problem friending complete strangers
- 9% of female members have broken off a relationship through Facebook, vs 24% for males.
- 23% of 50+ year olds prefer Facebook to MySpace and Twitter (AARP 2010/06).
Usage
- 50% of the 350 million are active daily.
- 6% of all visits to websites in US are on Facebook (HitWise October 2009)
- Each month, over 2 billion photos are uploaded to the various accounts on Facebook(Facebook Blog), 14 million video added monthly, 3 million events are created monthly.
- 5% of all time spent online is on Facebook (Comscore UK, April 2009)
- 99% of retailers online have a Facebook account
- 35 million users update their status daily (Website Monitoring Blog and Facebook press room)
- 3 billion photos added monthly
- 5 billion pieces of content (links, status updates, posts, notes, photos…) added weekly
- 3.5 million events created monthly
- 3 million brand pages are active
- 1.5 million companies are active with at least 1 page
- 20 million users become fan of a page daily
- 10 million users become fan of a brand daily
- 60 million status updates daily
- 45 million user groups exist
- 8 billion minutes spent on the site daily
- Mobile users of Facebook are 50% more active than non-mobile users (Facebook Blog).
- 33.3% of Americans online get their news through Facebook (Razorfish FEED09)
- On average, youths access Facebook 16x weekly (Cossette 2009/11)
- 26% of Canadians online connect to Facebook daily vs 4% YouTube, 4% MySpace and3% Twitter (Cossette 2009/11)
- The average user consults 661.8 pages of content monthly on Facebook, far ahead of the closest competitor Hi5 with 351.2 and MySpace 261.8 (Pingdom.com)
- In pages viewed per visit, Friendster is the most important at 30, followed by Hi5 (29.3), Bebo (28.3), Facebook (23.6) and MySpace (21.8).
- In total monthly visits, Facebook dominates with 28 (almost daily!), followed by Hi5 (12), MySpace (12), Slashdot (11) and Twitter (9)
- 55 minutes = average daily time spent per user on the site (DNA Info)
- it was 4h39 total for 2009/06 (Nielsen), 5h46 in 2009/08, 7h01 in 2010/01 (which is now more than the cume of Google, Yahoo, YouTube, Microsoft/Bing, Wikipedia and Amazon!)
- 9 Likes are clicked monthly by the average users, 25 comments published monthly (DNA Info) is invited to 3 events monthly and members of groups
- In December 2008, 64% of social media visits were on MySpace vs 29% on Facebook,
- In December 2009, 28% of social media visits were on MySpace vs 68% on Facebook
- 44% of all content sharing done online is through Facebook, ahead of Twitter 29%, Yahoo 18% and MySpace 9% (TechCrunch 2010/02)
- Quebec communication professionnals use mostly Facebook (42%), YouTube/DailyMotion (31%), Flickr/partage photo (27%) and Wikipedia (22%). (Centre d’études en Communications Marketing)
- 500 000+ app available on Facebook (MediaPost 2010/02)
- 100+ million use Facebook on a mobile device (Danny Brown)
- Mobile users are 2x more active
- 150+ million use Facebook from another site or app, other than Facebook.com
- Asians spend the most time on Facebook (10.6 hrs/wk), whites (7.5hrs), blacks (7.8hrs) and hispanics (5.5hrs) (Morpace Omnibus Report 2010/06)
- Households with income over 100$k spend 9 hours weekly on Facebook, vs 7.5hrs for households under 50$k and 5.8hrs for those in between 50-100$K. (Morpace Omnibus Report 2010/06)
- 28% opf traffic on Facebook is for news, 17% for interaction with the community, 13% for tips and recommendations, 9% for shopping info, 9% to stalk celebrities and 7% for tech content (Chitika 2010/03)
- 64% = user satisfaction score (ForeSee Annual e-Business Report 2010)
- 11% of online population start their day with Facebook (Jean-Nicolas Reyt)
- 36% of men 15-19 years old and 34% of men 20-24 prefer communicating with friends through Facebook, vs 40% and 38% through SMS (Ipsos OTX Mdia CT 2010/07)
- 6 hours monthly = average time spent on Facebook by Americans (Nielsen 2010/04)
Marketing Usage
- 37% of users follow a brand for exclusives (Razorfish Nov.09)
- 300 000+ entreprises are present on Facebook.
- 77% of Fan Pages on Facebook have less than 1 000 fans (TechCrunch/Sysomos)
- 4% of Fan Pages on Facebook have more than 10 000 fans (TechCrunch/Sysomos)
- 11.9% of Fan Pages on Facebook are for products, the majority 46% are for entertainment (movies, music, stars, video games…) (TechCrunch/Sysomos)
- On average, a fan page has 4 596 fans (Sysomos) The top products are :
- Starbucks – 5 113 068 fans
- Dippin’ Dots – 898 722
- In-N-Out – 417 190
- Domino’s Pizza – 323 856
- Subway – 321 396
- Facebook (23%) is the 2nd social tool with highest value to marketers after LinkedIn (26%) and before Twitter (17%) (Unisfair).
- Twitter and Facebook exert an influence (28%) on Holiday shopping (comScore) (merci @lucdupont)
- 1.6 million companies have a Fan Page on Facebook (DNA Info), 700 000 are local
- 54% of companies have a Fan Page – 69% in the US (Burson-Marsteller – merci@marcsnyder) – only 59% of companies that have one actually use it and have an average 41 000 fans.
- 80 000 websites use Facebook Connect (Website Monitoring Blog)
- 60 million users log onto those sites with Facebook Connect
- 56% of regular online ecom buyers in the US consult Facebook (ForeSee Results 2010)
- 87% of SMB marketers use Facebook, 2nd most important social network for them behind Twitter (Social Media Marketing Industry Report 2010)
- 44% of companies seek out candidates on Facebook before hiring them, 59% sur LinkedIn, 23% sur Twitter (The Creative Groupe / USA Today mars 2010)
- 66% of Top100 US sites (comScore) AND 50% of Top100 worldwide are integrated with Facebook (Danny Brown)
- 55% of users log on from work (Jean-Nicolas Reyt)
- $0.56 = average CPM, 4x lower than Internet average at $2.43 (Jean-Nicolas Reyt)
- 17% of users buy from brands they follow on Facebook, vs 37% on Twitter and 27% by email (ExactTarget eMarketer 2010/09)
- 21% of users recommend brands they follow on Facebook, vs 33% on Twitter and 24% by email
Join me on Facebook – Samuel Parent
Also see Social Media Stats here.
