Twitter performance 2009/11/25 Samuel-f Parent Advertising, IAB Canada, Measurement, Social Media, Twitter stats, twitter, usage, Ashton Kutcher, data, blog, britney spears, ellen degeneres, reach, social media, micro blog, social network, profil

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updated February 3rd 2010

Quick description : What are you doing (right now)?

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Reach

  • In 2010, 26 million Americans, 1 in 7, will use Twitter (eMarketer)
  • Twitter’s growth over the past 12 months was 1222%, growing from 1,466 million in November 2008 to 19,379 million in November 2009 (comScore)
  • 43% of Quebecers have heard of Twitter (AdHoc research May-June 2009)
  • The top 3 personalities on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more fans combined than the entire population of Austria, Ireland, Panama and Norway.
  • Since April 2009, Twitter receives an average 20 million unique visitors monthly according to certain sources.
  • The site has between 6 and 10 million active accounts worldwide
  • Monthly, there are 19.7 million Americains on Twitter (Compete Inc 9 June 2009), from 0.15% reach in September 2008 to 1.84% in September 2009 (HitWise)
  • 3.4 million Canadians, 303 000 francophones, use Twitter (comScore 2009/07)
  • The more connected devices (to the Web) you own, the more likely you are to use Twitter (PEW). 54% of people with 4 or more devices update their status daily, 28% for those with only 3 devices, 19% with 2 devices and 10% with 1 device.
  • 42% of  Quebecers are aware of  Twitter. (SOM Branchez-Vous)

User profile

  • The average age of Twitter users is 31
  • Men and women follow roughly the same number of people on Twitter. However, men are followed by 15% more people than women (HarvardBusiness.org, June 2009)
  • Regular users are mostly women at 57% (InformationIsBeautiful.net)
  • 9% of SMBs use Twitter (BIA/Kelsey research)
  • 42% of users are between 18-34 years old, 28% between 35-49, 17% are over 50, 13% are between 12-17 (Solutions Research Gr.)
  • The top users are:
  1. Asthon Kutcher – 3,78 million followers
  2. Ellen DeGeneres – 3.50 million followers
  3. Britney Spears – 3.49 million followers
  4. CNN – 2.8 million followers
  5. Kim Kardashian – 2.78 million followers
  6. Twitter – 2.48 million followers
  7. Ryan Seacrest – 2.44 million followers
  8. John Mayer – 2.41 million followers
  9. Shaq – 2.38 million followers
  10. Oprah – 2.34 million followers
  • 2% of Quebecers use Twitter (SOM Branchez-Vous)
  • 0.7% of total users have more than 1000 followers (Agent Wildfire)
  • More women users than men in the US (Pew Fall 2009), more African Americans use Twitter and whites or Hispanics, ratio-wise.
  • 10% of baby boomers were active on Twitter in September 2009 (eMarketer via Six Pixels of Separation)

Usage

  • According to Sysomos, 5% of users generate 75% of total Twitter activity. Tuesday is the busiest day of the week followed by Wednesday and Friday.
  • 19% of Americans use Twitter regularly (PEW)
  • Visits to the site increase 2000% between August 08 and 09 (HitWise US).
  • 80% of Twitter usage is via a mobile device. People update their status constantly, from anywhere. Can you imagine how quickly a bad client experience can spread?
  • 60% of users use only from their computer, 27% tweet daily, 46% check their updates daily (eMarketer 30Octobre2009)
  • 85% prefer tweeting from their computer worldwide (eMarketer 16Novembre2009)
  • 54% of bloggers publish a post or tweet daily.
  • 27% of users use an application to Tweet, not Twitter.com
  • Twitter users click more on ads and on social networks (20% vs 9%) – (Interpret Study)
  • Approx 3 million tweets are sent daily
  • Only 2% of users have more than 100 « followers » (DSForest – 9Oct09)

Marketing usage

  • Twitter (17%) is the 3rd highest valued social tool for marketers behind LinkedIn (26%) and Facebook (23%) (Unisfair).
  • Twitter 101 for business (Thanks to PatrickLauzon)
  • 10% of visits to NYTimes.com come from Twitter – it’s no longer an option.
  • 1 out of 350 visits to a website in the UK come from Twitter according to HitWise.
  • 99% on online retailers have a Twitter account
  • Twitter users are more likely to follow a business than other social networks users (20% vs 11%) – (Interpret Study)
  • 44% of users have recommended a product on Twitter (Vivaki Nerve Center)
  • 39% of users have discussed a product on Twitter (Vivaki Nerve Center)
  • 48% of users that have seen a brand on Twitter have searched it in a search engine, 34% searched it on a social network (Vivaki Nerve Center)
  • The Top 50 brand mentions on Twitter in any given 24 hours period are available here in real time. Here are the Top10 for October 20th 2009
  1. Twitter – 124 471 mentions
  2. Youtube – 33 090 mentions
  3. Facebook – 32 967 mentions
  4. Google – 32 581 mentions
  5. iPhone – 32 120 mentions
  6. MySpace – 16 345 mentions
  7. Apple – 13 653 mentions
  8. Blackberry – 11 713 mentions
  9. Digg – 9 613 mentions
  10. Fox – 8 018 mentions
  • 20% of Tweets are invitations to more info on a product, answers or questions related to a brand (Penn State)
  • 9% of US SMBs have used Twitter in the last year (BIA/Kelsey), this climbs to 16% for those who’ve existed only for 3 years or less, but falls to 2% for those that have been around for over 11 years.
  • Dell nears 7$ million in sales directly attributable to Twitter, without any particular strategy (active since 2006 (Huffington Post)
  • Twitter and Facebook exert an influence (28%) on Holiday shopping (comScore)  (merci @lucdupont)

Twitter Search in plain English:

Varia

  • Twitter is already a term in the English dictionary.
  • USA Today estimates that Twitter is worth $600 millions.

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Also see Social Media Stats here.

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